Haas NewsWire

Haas NewsWire, September 16, 2002

REMINDER: Aaker Lecture Hosts Dean Hirotaka Takeuchi on "The Essence of Strategy"
The Center for Executive Development Increases Tech Focus
Haas Recognizes Excellence in Teaching Through Club 6
New Web Site Helps Students and Companies Connect Around Short-term Projects
Google Chairman and CEO Eric Schmidt to Address Opportunities in a Recessionary Environment
Haas in the News
Happening at Haas

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REMINDER: Aaker Lecture Hosts Dean Hirotaka Takeuchi on "The Essence of Strategy"

Japan's Hirotaka Takeuchi, one of the world's leading authorities on international corporate strategy and knowledge creation within firms, will be the speaker in the David A. Aaker Distinguished Lecture Series in Marketing on Tuesday, September 17 at 4 p.m. in the Wells Fargo Room. The event is open to the entire Haas community. Seats are available on a first-come, first-served basis.

The lecture is entitled "The Essence of Strategy: Where East Meets West." Dean Tom Campbell will introduce Marketing Professor Emeritus David Aaker, who will introduce Takeuchi.

Takeuchi is dean of the Graduate School of International Corporate Strategy at Hitotsubashi University in Tokyo, and also a prominent Haas School alumnus (MBA 71, Ph.D. 77). A former Harvard Business School professor, Takeuchi is co-author of The Knowledge-Creating Company, with Ikujiro Nonaka (1995), which was recognized by the Association of American Publishers as the "Best New Book of the Year" in the Business and Management category.

The Aaker Distinguished Lecture Series was launched in the spring of 2001 to bring leading scholars to address issues in marketing and related subjects with the Haas School community.

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The Center for Executive Development Increases Tech Focus

The Center for Executive Development (CED) and the Management of Technology (MOT) program at UC Berkeley have begun an Advanced Technology Lecture Series for the Japanese electronics company NEC. This is one of a series of CED programs focusing solely on advanced technology. The six-month NEC program is taught entirely by UC Berkeley engineering faculty and runs through February 2003.

The faculty directors of the NEC program are Andrew Isaacs, executive director of MOT at the Haas School, and Professor Paul Wright from the College of Engineering. MOT is the joint program of the Haas School, the College of Engineering, and the School of Information Management and Systems. Since its founding in 1987, MOT has grown to be the largest interdisciplinary program on the UC Berkeley campus, with 710 graduate students having enrolled in MOT courses during the 2001-2002 academic year.

"Sixty participants, mostly from NEC, attended the first seminar in late August at NEC in Santa Clara," reported Isaacs. "Holding the program at NEC Electronics' US headquarters in Silicon Valley allowed widespread participation from throughout NEC's organization. The series is a spectacular opportunity to learn from the brightest faculty in the industry, and NEC recognizes this as a great employee development opportunity."

Six one-day seminars have been lined up, each covering a different field of emerging electronics technology. The lectures also serve as a discussion forum on new technology and business strategies. The senior engineering faculty from UC Berkeley leading the discussions are Professors Jan Rabaey, Rob Leachman, Kris Pister, Jeff Boker, David Culler, and Bob Broderson.

NEC has played an important role at the Haas School and at UC Berkeley's College of Engineering, having been a founding sponsor of the MOT program, a consistent sponsor for the Haas Asia Business Conference, and a supporter of Haas and Engineering in many other ways over the years. Founded in 1899, NEC is one of Japan's leading electronics firms, "the IBM of Japan," according to Isaacs. The company's traditional focus on computers has expanded over the years to include semiconductor manufacturing, software, and services in the information technology sector. NEC is also one of Japan's leaders in corporate research and development expenditures.

The series is one of a variety of cutting-edge, non-degree business programs offered by the Haas School's Center for Executive Development to corporations worldwide. For more information on this and other CED programs contact (510) 642-4735 or execdev@haas.berkeley.edu.

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Haas Recognizes Excellence in Teaching Through Club 6

Andy Shogan, associate dean for instruction, announced the names of the faculty members who made what's known at Haas as "Club 6" for the spring 2002 semester. Club 6 membership requires a median student evaluation rating of at least 6 on a scale of 1 to 7.

Of the 74 Club 6 members, 25 professors and instructors received a perfect score of 7. Those who earned a perfect score are listed here (with their respective courses):

Undergraduate: Nancy Wallace (BA183-1), Oliver Williamson (IDS170-1), Caroline Cole (BAC196W-1), Steve Etter (BA134-1), Peter Malloy (BA169-1), Jack Phillips (BA100-2 and BA196-1), David Robinson (BA100-3), and Holly Schroth (BA152-1).

Full-time and Evening MBA: Severin Borenstein (BA212-1), Rashi Glazer (BA206 and BA264-1), Jonathan Leonard (BA251-2), Rich Lyons (BA285-1), Andrew Rose (BA201B), Florian Zettelmeyer (BA262B-2 and E262B-1), Nany Euske (BA296-10), Kim Klein (BA296-9), Sarah Tasker (BA222 and E222-1), Pete Thigpen (BA294-8), Paul Tiffany (BA299B-1), Peter Wilton (BA267-1), Mark Rittenberg (E291B-2), and Suneel Udpa (E202B-1).

Ph.D.: Ganesh Iyer (BA269D-1), David Mowery (BA296-15), and Miguel Villas-Boas (BA292A-1).

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New Web Site Helps Students and Companies Connect Around Short-term Projects

A newly expanded online resource, matching business students at the Haas School with real-world company projects, went live on the Haas School web site last week. The new student project listings web site makes it easier for organizations to publicize their business projects and for students to match these projects to their personal interests or class assignments.

The student project listings were created by the school's Career Services staff and Marketing & Communications web team to offer students and company clients a self-service way to connect around short-term projects.

The new student project listings offer an ideal way for Haas students and alumni to collaborate. However, the site is not limited to alumni; any organization is welcome to participate. Posting a listing online is free of charge.

Students in the MBA, undergraduate, and financial engineering programs seek hands-on learning experiences to test their classroom learning in the real world and volunteer their time to work on these projects. Often class assignments or term projects require studying - and developing solutions for - a business problem faced by an actual company.

Participating companies have found this online resource to be an opportunity to tap into the minds of UC Berkeley's young business talent. Many Haas students have years of experience in the professional world - the average work experience of an MBA student, for example, is more than five years.

The idea for the project listings site originated with the MBA students themselves three years ago. Neal Fujioka, web developer for the web team, this summer gave the online resource a more user-friendly interface and added new features to allow companies to edit or update their own postings. In addition, the site now features additional project areas (business functions) and industry fields, and more geographic locations to choose from. It also allows students to contact the companies or view their web sites directly.

Fujioka worked with Rich Wong, account representative in Career Services, Kim Guilfoyle, MBA Student Services assistant director, Rachel Killian, the MFE program associate director, Dinko Lakic, student services coordinator in the Haas Undergraduate Program, Lisa Martin, database programmer in Computing Services, and Debra Goldentyer, web editor.

The project listings are a listing service only; the school does not guarantee project guidelines or project completion. Similarly, the student project listings are not meant to be a substitute for summer internships. Employers wishing to post internship opportunities should contact Career Services at (510) 642-8124.

To browse for or post a student project, please visit http://web.haas.berkeley.edu/student_projects/.

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Google Chairman and CEO Eric Schmidt to Address Opportunities in a Recessionary Environment

UC Berkeley alumnus Eric Schmidt, chairman and CEO of the search engine Google, will present his assessment of the current strategies for business growth and sustainability at the next Berkeley Entrepreneurs Forum, a monthly networking event hosted by the Lester Center for Entrepreneurship & Innovation.

The forum will take place on Thursday, September 26, at 6:30 pm, in the Haas School's auditorium. Tickets are available on a first-come, first-served basis at http://www.haas.berkeley.edu/groups/lester/Reg&Park.html.

Google has grown from a garage-based business in September 1998 to its current leadership position in the search engine market, but how one converts a hot new technology in a bubble economy into a sustainable enterprise in a recessionary environment is not obvious. In his talk, "From Successful Search Engine to Successful Company," Schmidt will discuss how to be consistent, even when the economy is in a downturn.

Schmidt has spent the past twenty years as an Internet strategist, entrepreneur, and developer of great technologies. He has worked at Novell, Sun Microsystems, Inc., and the Computer Science Lab at Xerox Palo Alto Research Center (PARC), and has held positions at Bell Laboratories and Zilog. He holds a BS in electrical engineering from Princeton University, and a master's and Ph.D. in computer science from UC Berkeley.

Google was named after the word "googol," which means a very large number and the use of the term reflects the company's mission to organize the immense, and ever growing, amount of information available on the web.

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Correction: Terrance Odean was misquoted in last week's Haas in the News (Sept. 9). The Herald Tribune reporter, not Odean, said that "investors have an almost pathological need to break even" in its September 7 article, titled "Investors, know thy weaknesses."

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in the Associated Press Newswires on September 13 in an article titled, "Lack of energy contract could delay needed Calpine power plant."

Tom Campbell was quoted in the East Bay Business Times on September 13 in the article titled, "Scandals spur expansion of Haas ethics program." The article mentioned Kellie McElhaney, executive director of the Socially Responsible Business Leadership Initiative. Read the full text at http://eastbay.bizjournals.com/eastbay/stories/2002/09/09/daily48.html.

Tom Campbell was also quoted in The San Jose Mercury News on September 13 in the online article, "Ex-congressman Tom Campbell increases business school's emphasis on ethics." He spoke on the school's new ethics program, financed in part with a gift from actor Paul Newman. Read the full text at http://www.bayarea.com/mld/mercurynews/news/local/4065785.htm.

Laura D'Andrea Tyson, professor on leave and former dean of Haas, was mentioned in the Wall Street Journal on September 13 in the article titled, "London Business School Plans Major Fundraising Campaign."

The Contra Costa Times ran an article on September 12 titled, "Haas expansion reflects changing times," regarding Haas' expansion of its ethics program. The article quoted Tom Campbell, Kellie McElhaney, David Downes, director of the MBA Program, and Bonnie Elgamil, a second-year MBA student. Read the full text at http://www.bayarea.com/mld/cctimes/4058210.htm.

Chancellor Berdahl interviewed Tom Campbell on his new monthly Internet radio series "Bear in Mind," in which the chancellor interviews members of the campus community, on September 12. Campbell spoke on how he plans to instill ethics in MBA students, the constant pressure to compromise in politics, and the modern plague of cynicism. The Daily Californian mentioned the interview in the article, "Chancellor to Debut 'Bear in Mind'," on September 11. Hear the radio show at http://www.berkeley.edu/news/chancellor/bim/aug.html. The full interview with Dean Campbell can be found at http://teles.berkeley.edu:8080/ramgen/2002/special_events/bear_020912/campbell.rm.

Dana Krelle, MBA '83, was featured in The Jerusalem Post on September 11 in the article, "The Business Scene." Krelle has been appointed vice president of marketing for Mellaniox Technologies, Ltd.

Jett Pihakis, director of domestic admissions in the Full-time MBA Program, was quoted in the Associated Press Newswires on September 11 in the article titled, "Business, law schools offer perks to recruit top students."

Will Rosenzweig, lecturer and faculty advisor to the National Social Venture Competition, was quoted in the September/October issue of BizEd magazine, published by AACSB, an accrediting institution of business schools. The article titled, "Taking Responsibility," focused on the issue of corporate social responsibility and also mentioned the Haas School's National Social Venture Competition.

The Haas School was mentioned in the St. Petersburg Times, the English language newspaper of St. Petersburg, Russia, on September 10 in an article titled, "The Where, How and Why of MBAs." Haas' joint program with the School of Management at St. Petersburg State University was discussed. Read the full text at http://www.sptimesrussia.com/archive/times/802/sb/s_7336.htm.

Laura Tyson was quoted in St. Petersburg Times on September 10 in the article, "Women Climbing The Career Ladder." She spoke on the gender disparity in top management. Read the full text at http://www.sptimesrussia.com/archive/times/802/sb/s_7341.htm.

The Haas School of Business' ranking as one of the top 15 MBA programs in the Wall Street Journal rankings, was mentioned in The Business Journal, the local business news for Raleigh, Durham, and Chapel Hill in North Carolina, on September 9.

The East Bay Business Times published an article on September 6 titled, "Online lecture a virtual hit at UC Berkeley." The article mentioned the virtual classroom that MBA students at Haas will share this fall with fellow students at the University of Michigan and University of Virginia.

Pablo Spiller, the J. Shoong Professor of International Business & Public Policy, was quoted in the Cincinnati Business Courier on September 6 in an article titled, "Airport at the Crossroad." Read the full text at http://cincinnati.bizjournals.com/cincinnati/stories/2002/09/09/story2.html.

David Vogel, the George Quist Professor of Business Ethics, was quoted in the Contra Costa Times on September 4 in an article titled, "Cell phone remorse spawns buyer rights." Vogel and his wife, Virginia, talked about the spotty service provided by their cell phone company, Cingular Wireless.

Andrew Rose, the Bernard T. Rocca Jr. Professor of International Trade, commented on the trade benefits of joint currencies in the British publication, The Business, on September 1 in an article titled, "British Public Opinion is Moving Against the Euro Membership."

Sebastian Teunissen, executive director of the Clausen Center for International Business and Policy, was quoted in Nikkei Net, the online version of Japan's premier newspaper Nikkei Shinbun, on July 31. The article focused on the International Business Development program. Read the full text at http://it.nikkei.co.jp/it/njh/index.cfm?o=1&i=20020726s2000s2.

Emilio Guemez, MBA 98, hosted an online chat session on July 30 for "El Universal," one of Mexico's prime newspapers. Guemez, who is currently director of eBusiness for Banca Serfin, the third largest bank in Mexico, spoke on the issue of online banking. Read the full text at http://www.eluniversal.com.mx/disenio/interactivo/fr_interactivo.htm.

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