Haas NewsWire

Haas NewsWire, October 7, 2002

Join Friends and Classmates at Haas Reunions & Homecoming Weekend
Two Prominent Women Executives to Headline Conference, Oct. 26
Fisher Center Real Estate Study Says Chances of Another Recession Grow
Faculty News: Marketing Professor Winer Honored for Pricing Research
Fisher Center to Host International Conference on Wireless Strategies
Haas in the News
Happening at Haas

Haas NewsWire Archive
Contact Haas NewsWire


Join Friends and Classmates at Haas Reunions & Homecoming Weekend

All Haas alumni, faculty, students, and staff are invited to attend the Haas School's festivities at this year's "Haas Reunions & Homecoming 2002" on Saturday, October 19.

Both homecoming and class-specific reunion activities will be held on the Haas School campus and at nearby Memorial Stadium. To register online, visit http://www.haas.berkeley.edu/alumni/registration.

Please note:
Game time for the Cal vs. UCLA football game has been changed from 12:30 to 4:00 pm.

The day's festivities begin with a choice of two lectures both at 9:45 a.m. Jennifer Chatman will give the faculty lecture on "Leading Change and Leveraging Culture for Strategic Success." John Morel from the MBA alumni career services will talk about "Getting Promoted Within Your Company."

A Tuscan-style Italian lunch will be served in the courtyard from 11 a.m. until 1:30 p.m., with accompaniment from the bluegrass band Bluegrass Intentions. There will be face painting and balloon animals for kids, and HaasGear will be on sale in the courtyard.

For the football game, the festivities will move to Memorial Stadium. The Haas community is encouraged to wear blue and gold to cheer on the Bears. Game time is set for 4:00 p.m. Visit http://calbears.fansonly.com for updated football information.

Reunions of the classes ending in 2 or 7 (such as 1982 or 1977) will celebrate with class-specific events over the course of the weekend. For more information on events for reunion classes, visit http://www.haas.berkeley.edu/alumni/events/reunion02/re02_home.html.

Please register by October 11th. For more information, visit http://www.haas.berkeley.edu/alumni or contact the Haas Alumni Relations Office at (510) 642-7790, alumni@haas.berkeley.edu.

[top of page]

Two Prominent Women Executives to Headline Conference, Oct. 26

Patricia Woertz, executive vice president at ChevronTexaco Corp, and Ginger Graham, advisor to the president at Guidant Corporation, will give the keynote speeches at the 7th annual Women in Leadership (WIL) Conference on Saturday, October 26.

Tickets to the conference, titled Women Changing the Face of Business, are available on a first-come, first-served basis. To register or to obtain more information, please go to www.wilconference.org.

Recently named the 8th most powerful woman in US business by Fortune magazine, Woertz became executive vice president of downstream at ChevronTexaco in October, 2001, following the merger of the two companies. She is responsible for directing ChevronTexaco's worldwide refining, marketing, and transportation businesses, managing $81 billion in revenues.

Graham devotes much of her time to speaking out about women's health issues. She recently addressed many of the country's most prominent women business leaders regarding women's health at Fortune Magazine's Most Powerful Women in Business Summit. Her business activities are focused on strategic issues for Guidant, which designs and develops medial cardiovascular medical products, including the development of business collaborations and talent recruitment and development.

The WIL conference, sponsored by the Guidant Foundation, promotes the wide array of career options and lifestyle choices available to women today. Throughout the day, participants will have the opportunity to interact with women in leading positions across a variety of industries and public sector backgrounds through panel discussions, a networking lunch, and professional skills development workshops.

Organized by Berkeley MBA students, the WIL conference is a celebration of women's successes both within and outside the workplace. It is the oldest MBA student-organized event at the Haas School and attracts participants from around the greater Bay Area.

[top of page]

Fisher Center Real Estate Study Says Chances of Another Recession Grow

The US economy is more likely headed for another serious recession rather than a continued slow recovery, according to a new study by Professor Kenneth Rosen, chair of the Haas School's Fisher Center for Real Estate and Urban Economics, and co-author Amanda Bishop, a Fisher Center research associate.

"Although some forecasters anticipate a continued recovery, we believe there is a substantial chance that we may enter a full-blown recession in late 2002 and 2003," Rosen and Bishop say in their report, which calculates the odds at 60 percent. They also say that the current economic environment has several characteristics of previous recessions.

In "Another Leg down? Risk Factors that Could Push the Economy Back into a Full Blown Recession," the authors note the economy may be affected by a number of other risk factors such as a volatile stock market, badly bruised technology and telecom sectors, and corporate accounting scandals and corporate fraud.

Rosen and Bishop say they base their findings on current economic trends that cause consumers to reduce their spending. Those include the stock market correction; corporate America's second-round layoffs; high private sector debt; a potential corporate credit crunch; geopolitical events such as fear of terrorism and a potential United States-Iraqi war; a high foreign trade deficit; and a continuing capital spending slump.

Some of these factors, such as high private sector debt and a credit crunch, have been present in previous major recessions.

At the same time, Rosen and Bishop say a few forces are stimulating the economy. The most notable, they say, are the extremely low interest rates that have been spurring a huge demand for homes, home improvements and new car purchases. Other forces helping to buoy the economy and keep it from slipping into a deep recession include a surge in defense spending and year-over-year increased industrial production.

In their January 2001 report, "Recession Risk Rising," Rosen and co-author Amanda Howard accurately forecasted an impending recession, based on an overheated stock market and some of the same trends that Rosen and Bishop say are affecting the economy this fall.

To purchase a copy of this study, please contact Seanna Tise at the Fisher Center for Real Estate and Urban Economics at 510-643-6106 or at tise@haas.berkeley.edu.

[Back to top]

Faculty News

Marketing Professor Winer Honored for Pricing Research

Russell Winer, the J. Gary Shansby Professor of Marketing Strategy and chair of the Haas marketing group, received an award for his lifetime contributions to pricing research at the 5th Annual Fordham University Pricing Conference in New York City in September, 2002.

Winer gave a talk, titled "An Empiricist's View of Behavioral Pricing Research," at the awards luncheon in his honor. The co-directors of the Fordham Pricing Center, Professors Sarah Maxwell and Hooman Estelami, presented Winer with the award.

"A lifetime achievement award is very gratifying because it represents a body of work, not just one paper," said Winer about his award. "For that reason, this special award means a lot to me. I am very honored." He was especially pleased that his wife, Toby, and his daughter, Jessica, were in New York to see him receive the award.

For more information about the conference dedicated to the Winer's contributions to pricing research, please visit the Fordham site at http://www.fordham.edu/cba/pricecenter/.

[top of page]

Fisher Center To Host International Conference on Wireless Strategies

The Fisher Center for the Strategic Use of Information Technology is hosting a new international conference in Berkeley that will compare the strategic business issues surrounding wireless technologies in the US and Europe.

The two-day event, titled "Wireless Strategy in the Enterprise: An International Business Perspective," takes place on October 15 and 16 at the Clark Kerr campus in Berkeley. To register for tickets or for more information, visit the web site at http://groups.haas.berkeley.edu/fcsuit/Events/Web-Invitation-October2002.htm.

Industry leaders, strategic decision makers, and academic researchers will discuss competing standards & technologies, international differences, regulatory constraints, convergence of phones and PDAs, and IP-based vs. cell-based technologies. Participating companies include Intel, SAP, Microsoft, Hewlett Packard, Cisco, Sonera, LUT, and Telephia.

The event is sponsored by the International Technology and Strategy Forum, recently formed by the Fisher Center; the Center for Electronic Business at San Francisco Sate University; the Center for Digital Technology and Management (CDTM) in Munich, Germany; and the Telecommunications Business Research Center (TBRC) in Lappeenranta, Finland. The Forum explores the impact of emerging technologies and telecommunications in an international context.

[top of page]

Haas in the News

Pablo Spiller, Joe Shoong Professor of International Business and Public Policy, appeared in an article on public utilities pricing in the October 7 edition of Clarin, the largest newspaper in Argentina. The article can be read in Spanish at http://www.clarin.com/diario/hoy/e-01415.htm

Pablo Spiller also writes a bi-weekly column in El Cronista Comercial, a business publication in Buenos Aires, Argentina.

The Financial Times published a letter to the editor by Reza Afkhami, MBA candidate 2003, on October 7. The letter, titled "So many poor, unhealthy and unsafe," is available at http://news.ft.com/servlet/ContentServer? pagename=FT.com/StoryFT/FullStory&c=StoryFT&cid=1033848743599&p=1012571727279.

A new study on the US economy by Ken Rosen, California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, and Amanda Bishop, research associate at the Fisher Center, appeared in the following news articles:

San Jose Business Journal article, titled "Berkeley study warns another major recession may loom," on October 6. http://sanjose.bizjournals.com/sanjose/stories/2002/10/07/daily6.html.
Tri-Valley Herald article, titled "Researchers predict new recession" on October 5. http://www.trivalleyherald.com/Stories/ 0,1413,86%257E10669%257E905239,00.html#.
San Jose Mercury News article, titled "Blue chips, tech decline amid recession fears," on October 5. http://www.bayarea.com/mld/mercurynews/business/4218378.htm.

Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting, was quoted in the San Jose Mercury News on October 6 in the article "In Cisco's most recent fiscal year, expensing employee stock options would have wiped away $1.6 billion of the company's $1.9 billion in profits." Read the full text at http://www.bayarea.com/mld/mercurynews/business/4229800.htm.

Ken Rosen was quoted in the San Francisco Chronicle on October 6 in an article, titled "Market nearing bottom and may languish there." The article focused on the Bay Area's commercial market.

Raymond Miles, professor emeritus and former dean, appeared in the October 6 San Francisco Chronicle article, titled "Fact vies with fiction in corporate histories." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2002/10/06/BU101572.DTL&type=business.

Cynthia Kroll, senior regional economist at the Fisher Center for Real Estate and Urban Economics, commented on the port lock-out in the Oakland Tribune on October 6 in the article, "Workers caught in cross-currents of high-tech industry shift." Read the full text at http://www.oaklandtribune.com/Stories/0,1413,82%257E10834%257E907302,00.html#.

Hal Varian, Haas professor and dean of the School of Information Management Systems, was mentioned in the Washington Post on October 6 in the section, "The Week Ahead Oct. 6-11, 2002." Varian will be a panelist at the Federal Communications Commission's hearing on October 7. Read the schedule at http://www.washingtonpost.com/wp-dyn/articles/A46489-2002Oct5.html.

Raymond Miles commented on the revised Hewlett-Packard history in the San Francisco Chronicle article on October 6, titled "The story on HP: Company edits history to include Compaq, exclude merger battle." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2002/10/06/BU202856.DTL&type=tech.

Laura D'Andrea Tyson, former dean of Haas, was featured in AME Info (United Arab Emirates) on October 6 in an article, titled "London Business School Hosts Worldclass in Dubai." Read the full text at http://www.ameinfo.com/cgi-bin/news/showarticle.cgi?id=10602171345.

The New Zealand Herald extensively referred to Terrance Odean, assistant professor in the Finance Group, in its October 5 article, "What you see is what you get." The article focused on the behavior of individual retail investors.

Hal Varian was quoted in The Economist on October 5 in an article, titled "Life after dotcom death."

The Business Times, Singapore Online Version on October 5 extensively referred to Brett Trueman in its article, "Does it pay to stick to analyst's calls?" Read the full text at http://business-times.asia1.com.sg/inthemoney/story/0,2276,59603,00.html.

Brett Trueman was mentioned in the Ventura County Star on October 4 in the Business Briefs Column in relation to the company Business 2.0.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, appeared on BBC Channel 4's "In Business" show on UK electricity markets on October 3. The 30-minute show is available at http://www.bbc.co.uk/radio4/news/inbusiness.shtml

Robert Edelstein, real estate development professor, was quoted in the Wall Street Journal on October 3 in the article, "After Long Boom, Weaknesses Appear in Housing Market." Edelstein commented on the housing market downturn.

Ken Rosen was quoted in the San Francisco Chronicle on October 3 in the article, "Outlook grim for commercial real estate." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2002/10/03/BU127322.DTL&type=business.

The Haas School's Leading Edge Technology Conference was featured in the East Bay Business Times on October 2 in the article, "Haas School gets edgy this weekend." Read the full text at http://eastbay.bizjournals.com/eastbay/stories/2002/09/30/daily47.html.

Priya Raghubir, assistant professor in the Haas Marketing Group, appeared on Minnesota Public Radio on October 2 in the Marketplace segment. The discussion focused on new marketing trends.

Haas alumnus Alex Mandl, MBA '69, was featured in Card Technology News on October 2 in the article, "Resume of Gemplus' New Chief."

Ken Rosen was quoted in the National Real Estate Investor on October 1 in the article, "From Boom to Bust." Rosen commented on San Francisco's real estate woes.

The East Bay Business times featured Dean Tom Campbell in the September 27 article, titled "Campbell tackles ethics with new job." Read the full text at http://eastbay.bizjournals.com/eastbay/stories/2002/09/30/story7.html?t=printable.

Severin Borenstein was interviewed on WBUR (Boston) "Here & Now" on September 25 regarding the FERC ruling on the natural gas market. Read the interview's text at http://www.here-now.org/archive/2002/020925_archive.asp.

Severin Borenstein was interviewed on KCRW "Which Way LA?" on September 24. Read the interview's text at http://www.kcrw.org/show/ww.

[top of page]


[top of page]

The Haas NewsWire is the electronic news weekly for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to Haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at

To subscribe to Haas NewsWire, address e-mail to majordomo@haas.berkeley.edu; in the body of the message type "subscribe haasnewswire" in the first line, and "end" in the second line. To unsubscribe to HNW, type "unsubscribe haasnewswire" in the first line, and "end" in the second line.