Haas NewsWire

Haas NewsWire, October 8, 2001

Peter Haas, Sr., to be Awarded the Haas School's Highest Honors
MyHaas, A Pilot Intranet Service, Introduced to MBA, MFE Students
Ashoka Founder Gives the Peterson Ethics Lecture this Friday
MBA Students Head Back to Basics
Kellogg Professor Louis Stern Gives Second Annual Aaker Marketing Lecture
Tickets Now Available for the Women In Leadership Conference
Faculty Profile: Candace Yano Joins the Haas School
New Staff
Haas in the News
Happening at Haas
Alumni Events

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San Francisco business executive and UC Berkeley alumnus Peter E. Haas, Sr., will be awarded the Haas School's highest honor, the Business Leader of the Year for 2001, as well as a special Lifetime Achievement Award at a gala dinner at the Haas School on November 8, 2001.

This year his alma mater recognizes him with the dual awards for his work in business, philanthropy, and community service -- a lifetime of leadership that today stands as a model.

"Peter Haas has devoted his lifetime to leadership in business, community service, education, and the arts, and he has done so with grace, humility, and warmth," says Dean Laura Tyson. "He represents the very best of our country's spirit."

The Business Leader of the Year was established in 1970 by Dean Richard Holton to recognize the dedicated efforts of business leaders and alumni on behalf of their business profession, the community, and the Haas School. Last year's winner was Stephanie DiMarco, BS 79. The Special Lifetime Achievement Award, which recognizes an entire career and lifetime of exemplary achievements, has only been awarded once before by the Haas School, to Eugene Trefethen, BA 30, in 1994.

Peter E. Haas, Sr. graduated from UC Berkeley in 1940 with a bachelor's degree in economics and has been a staunch supporter of the university and the Walter A. Haas School of Business over the years. Together with his siblings, Walter Haas, Jr., and Rhoda Haas Goldman, Peter Haas made a special gift to the school in 1989 in honor of their father Walter Haas, Sr., BS 10, after whom the school was named. A former trustee of the UC Berkeley Foundation, Peter Haas was also instrumental in planning and raising a significant portion of UC Berkeley's Campaign for the New Century. In 1996 the Cal Alumni Association named him "Alumnus of the Year."

A great-grand nephew of Levi Strauss, founder of Levi Strauss & Co., Peter Haas joined the company in 1945 and continues to play a leading executive role. Together with his father and brother, Peter Haas transformed a small successful company into the world's largest garment manufacturer and made it an exemplar of corporate citizenship. He served the company as its president & CEO, and is now chairman of the Executive Committee.

Continuing the legacy of his family, Peter Haas is respected around the world for his business leadership and his community service. He was named Business Statesman of the Year by the Harvard Business School, CEO of the Year by Financial World Magazine, and Leader of Tomorrow by Time Magazine. He also received The Alexis de Tocqueville Society Award by United Way of California and the Big Brothers of San Francisco Bay Area award for outstanding contributions to the welfare of youth.

Haas will be presented with the awards at a special alumni celebration, which will also recognize the Raymond E. Miles Alumni Service Award recipient and the Haas Alumni Network Chapter of the Year on Thursday, November 8, 2001. For further information, please call 510-642-7790.

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MyHaas, a web-based portal and intranet for the Haas School, has been introduced as a pilot service to students in the school's MBA, Evening MBA, and MFE programs.

The new service includes news from the student services offices, Haas and non-Haas web pages, and real-time information such as weather reports and stock quotes. Users can also add discussions and other information-sharing features. Since it's customizable, MyHaas can be designed and structured to the users' needs.

MyHaas provides easy access to WebMail, BearTracks, CalAgenda, the events calendar, Izio, the registrar, and reservation services. New services are being added, including CalAgenda, an online calendar scheduling software. Students can use CalAgenda to set up meetings and coordinate with a large number of faculty and staff across the Berkeley campus who use the system.

"The major goal of MyHaas is creating, and regularly updating, local content for the users," according to Debra Goldentyer, the web editor who has been helping to train Haas staff members to update their news channels. Currently, officials from the MBA, Evening MBA, and MFE programs have been trained to post data in program-specific channels.

Student clubs are also being encouraged to create their own channels. At this point only the MBAA is posting content, but more clubs are expected to start soon.

Under development for the past six months, MyHaas is a joint project developed by Haas Computing Services, the Haas Web Team, and a group of students including Marcelo Vasquez, the MBAA vice president for technology; Becky Frank, MBAA vice president for clubs; and Hans Grande, MBAA president.

MyHaas uses free software from Metadot. The Haas version was developed by Mohammed Shamma of the HCS staff.

All students, faculty, and staff can view MyHaas at http://myhaas.Berkeley.edu, but only students can customize the page at this point. Content, for now, is directed largely to MBA and MFE students. The service will likely be expanded to the whole school later next year once the pilot program is concluded and assessed and any upgrades are completed.

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William Drayton, founder of Ashoka, an organization supporting social entrepreneurship, gives the fourth annual Peterson Ethics Lecture on Friday, October 12, at 4:00 p.m. in the Wells Fargo Room.

This annual lecture is sponsored the Peterson Program in Business Ethics, funded by a gift from Rudolph Peterson, BS 25, president and CEO emeritus of BankAmerica Corporation. Last year US Treasury Secretary Paul H. O'Neill, then chairman of Alcoa, gave the lecture.

Drayton was a McKinsey & Company consultant for almost ten years, gaining wide experience serving both public and private clients. He was also assistant administrator at the US Environmental Protection Agency for four years. He served briefly in the White House, and taught both law and management at Stanford Law School and Harvard's Kennedy School of Government.

In 1980, Drayton founded Ashoka to use a venture capital model to support social entrepreneurs, described by Ashoka as practical visionaries who are committed to social change. The primary activity of the organization is identifying social entrepreneurs around the globe as candidates for Ashoka Fellowships, which provide both financial and professional support.

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Full-time MBA students have shown renewed interest in more traditional business elective courses such as finance and marketing this semester. While technology continues to be a strong theme at the Haas School, where it is woven into the curriculum, course offerings, and events, the demand for e-commerce courses has waned.

The ten most popular MBA elective courses for the fall semester, based on total demand, are:

Tech courses weren't completely eclipsed this semester. Two technology courses that have remained popular, High-Tech Marketing and Internet Strategy, don't show up on the most popular course list because second sections were added to both classes, which kept them from being over-subscribed.

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Louis W. Stern, the John D. Gray Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management of Northwestern University, will give the second annual David A. Aaker Distinguished Lecture in Marketing on Thursday, November 1, at 5:00 p.m. in the Wells Fargo Room. Seating will be on a first-come, first-served basis.

Stern plans to share his vision of "21st Century Marketing." He will address changes to marketing strategies and tactics that are required in order to find the right paths to profitability in the post-Internet bubble era. "Perspectives about how to use the Internet and the Web must be re-assessed in light of the hard lessons learned over the past several years during the irrational exuberance era, " says Stern.

In 1994, Stern was named as one of the twelve best teachers in U.S. business schools by Business Week magazine. In 1992, he was voted Outstanding Professor of the Year by the students at Kellogg. He has received the Outstanding Professor Award for Electives from Kellogg's Executive Masters Program six times. In 1999, his Kellogg classroom was purchased and named in his honor by his former students, friends, clients, and family.

Stern's research efforts have focused on issues related to designing and managing marketing channels and on antitrust issues. Among the numerous business firms for which he has consulted are IBM, Ford, Hewlett Packard, S.C. Johnson, Brunswick, Roche Laboratories, Steelcase, ExxonMobil, Xerox, Boise Cascade, Johnson & Johnson, Ameritech, Mead, and Motorola. He has also served as a consultant to the Federal Trade Commission and as an academic trustee of the Marketing Science Institute.

Among the books he has co-authored are Marketing Channels, Management in Marketing Channels, and Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues. Stern has served on the faculties of Ohio State University, University of California, Berkeley, and Harvard Business School. He has been a visiting scholar at the Haas School since 1998.

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Tickets for the 6th annual Women in Leadership Conference, "Explore, Inspire, Excel," are now available online at http://www.wilconference.org/2001/index.html. The conference is an all-day event on Saturday, October 20. Ticket prices are $50 for the general public or $35 for students. The conference sells out every year, so be sure to buy tickets early.

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UC Berkeley Professor Candace Yano has joined the Manufacturing and Information Technology Group at the Haas School this fall while still maintaining her ties to the department of Industrial Engineering and Operations Research in the College of Engineering.

"Candi Yano is a first-rate scholar and teacher, who will also provide leadership for our efforts to enhance and improve the operations management parts of our curriculum," says Ben Hermalin, associate dean of academic affairs.

Yano has been with IEOR since 1993 and served as chair of the department for the last six years. She holds a Ph.D. and a M.S. in industrial engineering, a M.S. in operations research, and an A.B. in economics, all from Stanford University.

In her research, Yano studies inventory control, production planning, distribution systems planning, integrated production-quality models, and integrated manufacturing-marketing models. Her work on integrated manufacturing-marketing models is concerned with determining the degree of product variety that best balances the marketing benefits of product differentiation with the associated manufacturing design and operations costs. As she puts it, "The marketing folks want lots of variety, and the manufacturing people often just want to make Model Ts."

She also studies how to manage different sources of uncertainty in manufacturing systems. "For example, customer demand is often highly uncertain," says Yano. "Or in the semi-conductor industry, yields are uncertain in the early stages of manufacturing because the technology is new."

In addition to her research, Yano holds editorial positions at several journals including IIE Transactions on Scheduling and Logistics and the Journal of Manufacturing and Service Operations Management. She also is program chair for the Fall 2002 Conference of the Institute for Operations Research and the Management Sciences (INFORMS).

Yano will be teaching Operations Management in the MBA program. Her office is located in F590. She doesn't have set office hours this semester, but is usually in her office on Tuesdays and Thursdays in the morning. Her phone number at Haas is 643-9994. She can also be reached via e-mail at yano@haas.berkeley.edu or yano@ieor.berkeley.edu.

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John Trimingham has joined Haas as a financial aid counselor for MBA and MFE students. Trimingham has over eleven years experience in financial aid, admissions, student employment, and veterans assistance programs. For the past six years, he has worked in the Berkeley financial aid office assisting undergraduate students. He holds a BS from the University of Nevada, Reno in geography, economics, and environmental studies. He is located adjacent to S420C, in the Career Center. His e-mail address is finaid@haas.berkeley.edu and his phone number is 643-0183.

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The New York Times published a piece authored by Dean Tyson titled "Financing the Fight Against Terrorism," in which she comments on ways the US can finance a war on terrorism, on October 8.

The Financial Times mentioned the appointment of Dean Tyson to the London Business School in an article published on October 8. Read it here

Dean Tyson commented on the ways the economy can stay afloat in the San Francisco Chronicle on October 7. Read more here.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in the LA Times on October 7 in an article about the high prices for electricity. Read the full article here: http://latimes.com/news/local/la-000080156oct07.story.

Forbes magazine mentioned Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting and chair of the Haas Accounting Group, in their October 15 issue. The article mentioned Trueman's research in internet traffic figures as a way to predict future revenues.

Dean Laura Tyson was featured by Time magazine as one of the "people to watch in International business," on the October 8 issue.

David Levine, associate professor of Economic Analysis and Organizational Behavior, appeared in the Oakland Tribune on October 3 in the story titled "Fed Drops Interest Rate to Lowest in 39 years."

Raymond Miles, professor emeritus and former dean, was quoted by the San Francisco Chronicle on October 1 in a story about the Compaq-HP deal. Read more here.

Jay Stowsky, associate dean of school affairs and initiatives, was quoted in Business Week on October 1 in the article titled "Rethinking the Economy: After Sept. 11, the Balance Between the Private and Public Sectors Will Shift."

Terrance Odean, assistant professor of finance, commented on the investor attitudes after the terrorist attacks in the San Francisco Chronicle on September 30. The full text is available here.

Severin Borenstein, commented in the Sacramento Bee on September 30, on the issue of the airline bailout. Read the full story here.

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