Haas NewsWire

Haas NewsWire, October 13, 2003

GM Executive and Car Design Wizard Bob Lutz to Speak at Haas on October 16
Market Research Expert to Discuss Perceptions of Corporate Responsibility and Wall Street    Journal B-School Rankings
Haas School Partners with Business Week on Leadership Forum for Top CEOs
Career Conference to Give First-Year MBA Students a Leg up on Summer Internship Search
Haas Diversity Panels Report on Progress
How Sweet It Is: Dreyer's Rick Cronk Shares his Success at Entrepreneurs Forum
Real Estate Faculty and Students Honored by National Organization
Two MBA Students Receive Sun Microsystems Fellowships
Haas Executive Programs Now Profiled on Business Week Online
Haas in the News
Happening at Haas

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General Motors' Chairman for North America and Vice Chairman of Product Development Bob Lutz will give the second lecture in the Dean's Speaker Series this semester on October 16 at 5:30 p.m. in the Wells Fargo Room. (Please note venue change.)

Seating at the event will be first-come, first-served. Faculty, students, staff, and alumni are welcome to attend. For more information, contact Susie Hanna at hanna@haas.berkeley.edu.

Prior to joining GM, Lutz was best known for leading all of Chrysler's automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply, from 1986 to 1998. He was also responsible for developing the PT Cruiser and Dodge Viper. Lutz brought his career-long passion for design with him to GM -- one of his latest achievements, a sports car for Pontiac, was featured in the October 20 issue Business Week.

Lutz is an alumnus of the Haas School, having earned his BS degree here in 1961 and his MBA in 1962. He served as a member of the Haas Advisory Board from 1981 to 2000.

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The Haas community is invited to hear the latest research into the role a firm's reputation plays in the business world at a special event titled "The Role of Perception in Corporate Social Responsibility" a presentation by Joy Sever, Ph.D., senior vice president and director of the Reputation Practice at Harris Interactive.

The event takes place Wednesday, October 15, 5:30 p.m. to 7:00 p.m., in room 135, Cheit Hall. Seating will be first-come, first-served.

Sever will present a three-part approach to understanding corporate social responsibility based on research and observations over the past five years. Included will be results from the latest annual reputation quotient study in the US (results of which were published in the Wall Street Journal on February 12, 2003).

Sever is also the project director for the Wall Street Journal/Harris Interactive Business School Survey and will be answering questions about the survey at this event.

For more information on this event, contact the Center for Responsible Business at 510-643-7668 or visit www.haas.berkeley.edu/responsiblebusiness.

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More than 50 CEOs, presidents, chairmen, and board members from companies throughout the Bay Area and beyond will ponder "Jump-Starting the Upturn" at the Business Week CEO Leadership Forum hosted by the Center for Executive Development at the Haas School on October 16.

The event will focus on recognizing and preparing for the next upward economic cycle. The attendees will spend the day hearing from industry panels and taking part in case studies on current business challenges. Industry speakers include Robert Parry, president and CEO of the Federal Reserve Bank of San Francisco; William McDermott, president and CEO of SAP America; Vinod Khosla, partner at Kleiner Perkins Caufield & Byers; Dan Warmenhoven, CEO of Network Appliance; Robert Lutz, chairman, North America for GM; and John Hammergren, chairman and CEO of McKesson Corporation.

"Partnering with Business Week on this event is a perfect fit," says Paul Stames, assistant dean for executive learning. "The Haas School faculty have meshed well with the industry leaders to come up with an innovative and insightful panel for the CEOs in attendance."

Business Week has held an annual forum for CEOs since 1987. This year Business Week decided to partner with the top-tier business schools around the country and add academics and other thought leaders to the mix of CEO speakers. The Center for Executive Development is hosting this invitation-only event at Haas. For more information, visit http://execdev.haas.berkeley.edu/ApplicationFiles/web/WebFrame.cfm?web_id=141.

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The Chetkovich Career Center staff have assembled a two-day intensive Career Management Conference for first-year full-time Berkeley MBA students to build a strong foundation for their job searches now and in the future.

This unique opportunity for first-years to take a break from core classes and focus on career skills takes place on October 16 and 17 in preparation for on-campus recruitment for summer internships, which begins in January.

The conference consists of two solid days of workshops and skills-building seminars. Students choose from a variety of industry-specific interview workshops, small group interview practice sessions, and alumni panels. Career services staff, MBA alumni, second-year career coaches, and industry consultants are collaborating to bring maximum value to all of the panels and workshops. In addition, two dozen alumni will participate by offering their advice to students about career paths and what it takes to be successful in the selection process.

"These dedicated two days are a unique opportunity for our students to launch their career search," says Abby Scott, director of MBA Career Services. "They perfect their resumes and cover letters, practice their networking skills, and get fully prepared for recruiting season."

For more information on career services, visit http://www.haas.berkeley.edu/careercenter/.

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Three committees formed by Dean Tom Campbell in May 2003 to examine diversity within the Haas faculty, student, and staff populations have been working hard to ensure that the Haas School can build and maintain a community that is marked by both excellence and diversity.

"I am very pleased to receive these interim reports from the diversity panels," said Dean Campbell. "Their purpose is to examine how we can make sure that our faculty, staff, and student body are represented by members of all races and genders in ways that reflect a policy of true non-discrimination."

The groups are working to ensure that the school does not pose any obstacles or disadvantages based on race or gender are pleased to report on their progress to date.

Standing Committee on Diversity at Haas

Dean Campbell asked the standing committee on student diversity, led by Jett Pihakis, Director of Domestic Admissions in the Full-time MBA Program, to review and make recommendations on all aspects of race and gender as they affect students in the Haas School's degree programs.

The standing committee members are:

The committee formed three subcommittees to study certain issues in greater depth.

The Outreach Subcommittee is working within federal and California state law to attract a greater number of underrepresented applicants to the Haas School of Business, hoping to convert more underrepresented admitted applicants to enrolled students.

The Scholarships and Financial Resources Subcommittee is researching organizations that provide scholarships for underrepresented minorities and women. The subcommittee hopes to promote these scholarships to Haas students.

Finally, the Environment Subcommittee is working to ensure that the Haas community is welcoming to all students.

Jett Pihakis announced that students, alumni, faculty, and staff will soon receive a survey whose results will help the Environment Subcommittee gain more insight into this topic.

Diversity Committee for Faculty

The Diversity Committee for Faculty, led by Associate Professor of Marketing Priya Raghubir, is examining whether Haas School faculty members, including ladder-track and adjunct faculty and lecturers, are facing any disadvantages in hiring, merit increases, promotions, or teaching due to their race, gender, or national origin.

In addition to Raghubir, the committee members are Professor David Levine of the Economic Analysis and Policy (EAP) and the Organizational Behavior and Industrial Relations (OBIR) groups and Assistant Professor Laura Kray, also of OBIR.

The faculty committee has already completed individual in-depth interviews with all full-time female faculty members at Haas for an upcoming interpretive report. It is now working with the dean's office to have an outside agency analyze internal records such as salary to determine if there are areas of inequity among faculty.

The committee is seeking access to a campus-wide faculty opinion survey to determine if there is any differential treatment between sub-groups of faculty (e.g., males versus female or domestic versus international) at Haas versus comparable schools on campus.

The committee is also studying the diversity of Ph.D. applicant pools by area (e.g., Finance, Marketing, etc.) and comparing the Haas School's diversity structure to that of comparable business schools.

Finally, in preliminary pilot experiments the committee is attempting to learn whether the gender of a faculty member affects the manner in which students interpret a professor's behavior.

"After reviewing our findings," said Raghubir, "we intend to decide on the need for future research, including possibly a faculty survey or a focus group to brainstorm solutions to any problems we may find."

Staff Diversity Task Force

The Staff Diversity Task Force, chaired by Acting Associate Dean Teresa Costantinidis, is looking at how issues of race and national origin affect staff at the school.

Staff members of the task force include:

The task force is in the process of examining the employment practices at the Haas School and plans to recommend actions that will enhance a welcoming environment, free of barriers to advancement, for all staff.

To identify issues to be considered and to engage the entire staff population in the preliminary brainstorming process, task force member ZoŽ Scheffy sent out a call to all Haas staff in May asking for topics, issues, and points of concern. The task force also set up a channel on the MyHaas web portal as an ongoing venue to discuss issues related to diversity.

As a more formal means to gather information, the task force has drafted a robust survey on diversity issues, which will be sent out to all staff during the fall semester. The task force hopes to obtain formal campus approval of the survey document in the next few weeks.

Task force member Paz Melendez-Canales attended a workshop offered by Visions on the Multicultural Process of Change, and discussed the recommendations with the members of the task force.

The task force also interviewed the campus two officers of the Campus Staff Equity and Diversity Services Office: Director of Staff Affirmative Action Edith Ng and Director of Affirmative Action and Equal Opportunity Program Director Denise Oldham. In addition, the task force met with Campus Human Resources Employee Relations Manager Valerie Ventre-Hutton, who has agreed to work with the school on possible follow-up recommendations.

The task force plans to make recommendations to the dean on actions to improve the welfare of all staff at the Haas School by the end of the fall semester.

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William F. "Rick" Cronk, recently retired president of Dreyers' Ice Cream, will share the strategies he used to build Dreyer's from a $6 million company to a $1.5 billion company at the Berkeley Entrepreneurs Forum presented by the Lester Center for Entrepreneurship and Innovation.

"The Dreyer's Success Story: Rocky Road Made Smooth" takes place on Thursday, October 23, at 6:30 p.m. in the Arthur Andersen Auditorium. Pre-registration is required. Visit http://entrepreneurship.berkeley.edu/oct03.asp for complete information.

After graduating from Haas with a bachelor's degree in 1965, William F. "Rick" Cronk started his career with Eastman Dillon. In 1977 Cronk and an associate, Gary Rogers, purchased Dreyer's, which was then a popular ice cream company operating exclusively in the San Francisco Bay Area. Twenty-six years later, Dreyer's has expanded its distribution throughout the US and is now the number-one ice cream in the country. Nestle acquired Dreyer's in 2003.

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The high caliber of the real estate program at the Haas School has been recognized by the Pension Real Estate Association (PREA), a national nonprofit organization that invests pension funds in real estate.

On September 29, 2003, PREA presented Kenneth R. Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, with the 2003 James A. Graaskamp Award in recognition of his outstanding research work in the field of real estate. The Graaskamp Award instituted in 1990, recognizes real estate research that is both of high academic integrity and significant practical use.

PREA also awarded three of their eight scholarships for the year to Berkeley MBA students in October. The winners were chosen from 62 submissions from students at 20 schools. The Berkeley recipients were Luis Castillo, Allen Freeman, and Martin Healey, all MBA 04 and members of the Berkeley Real Estate Club. The five additional scholarships were awarded to students from Northwestern University, University of North Carolina, University of Southern California, and the University of Texas at Austin.

"We are absolutely delighted that PREA has chosen to recognize the Berkeley Real Estate Program in this way," said Nancy Wallace, chair of the Real Estate group. "Professor Rosen is one of the most respected and influential figures active in real estate research. It is also very satisfying to see so many of the prestigious PREA scholarships being awarded to our MBA students."

PREA has over 400 domestic and international member firms that are engaged in the investment of tax-exempt pension and endowment funds into real estate.

For more information on real estate at the Haas School, visit http://groups.haas.berkeley.edu/realestate/index.asp.

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Sun Microsystems recently awarded its annual Haas MBA Fellowship Grants to first-year Berkeley MBA students Dan Boren and Jeff Chin for both their academic excellence and interest in high technology.

The selection is based, in part, on how relevant a student's area of interest is to Sun as a company. Product management in the technology sector is Boren's area of interest, while Chin's is global strategy in a multinational company. Both students receive a $2,500 grant now, and may receive an additional $2,500 if they accept a summer internship at Sun in an area and function of mutual agreement.

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The Haas School's Berkeley-Columbia Executive MBA program and the Center for Executive Development were among the profiles published by Business Week as part of its rankings of degree and non-degree executive programs on Friday, Oct. 10.

The Berkeley-Columbia Executive MBA Program (BC EMBA) could not participate in Business Week's ranking of executive MBA programs, which surveyed executive MBA alumni who had graduated by August 2003. The first cohort of BC EMBA students will graduate in December of this year. Instead Business Week published the profile of BC EMBA along with ranked program profiles on its web site at: http://www.businessweek.com/bschools/03/emba_profiles/haas.htm.

The Center for Executive Development participated in the executive education ranking and was listed among the 13 providers of executive programs in the western US and is profiled on the Business Week website at http://www.businessweek.com/bschools/03/exec_ed_profiles/haas.htm.

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Paul Gertler, professor and faculty director of the Graduate Program in Health Services Management, and Kristiana Raube, adjunct professor and executive director of the Graduate Program in Health Management, were mentioned in the October 13 issue of Health and Medicine Week in an articled titled "Prescription Coverage: Four California Health Plans to Participate in Generic Medication Program."

Peter Sealey, adjunct professor in the Marketing Group and the co-director of the Center for Marketing and Technology, appeared on KRON-TV's Saturday Morning show on Saturday, October 11, in a segment titled "Not on My Watch: Hollywood."

Pete Johnson, director of international admissions for the Full-time MBA Program, was quoted in the San Francisco Business Times in the October 10 issue in an article titled, "Haas Sees Drop in Applicants." Johnson commented that applicant numbers are returning to normal after a spike last year.

Dean Tom Campbell was interviewed on KGO-AM's Pete Wilson show on Wednesday, October 10 about the outcome of California's recall election.

Kenneth Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, was quoted in the San Francisco Chronicle on October 10 in an article titled "Signs of Turnaround in S.F.: Real Estate Influential Analyst Says the 3-year Slump May be Over." Read the article at http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2003/10/10/BUG0328QSM1.DTL&type=printable.

The UC Berkeley Business Plan Competition kick-off program was featured in the East Bay Business Times' Calendar section for October 8. For more information, visit http://eastbay.bizjournals.com/eastbay/stories/2003/10/06/calendar.html

Warren Simmons, BS 49, was featured in the San Francisco Chronicle on October 5 in an article titled "Pier 39: It Isn't Just for Tourists Anymore." The article described Simmons' role as the initial developer of the pier. For the full article, visit http://www.sfgate.com/cgi-bin/article.cgi? file=/chronicle/archive/2003/10/05/BUGUO245CV1.DTL.

Terrance Odean, associate professor in the Finance Group, was quoted in the Australian Financial Review on October 4 in an article titled "Neon Stocks Not the Best Buys." Odean commented on the purchasing habits of stock investors.

Second-year full-time MBA student Angel Martin was quoted in the San Jose Mercury News on September 1 in an article titled "Women Juggling Life Choices." For full text, http://www.bayarea.com/mld/mercurynews/business/6667560.htm? template=contentModules/printstory.jsp.

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Alumni Events

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