Haas NewsWire

Haas NewsWire, October 27, 2003

Meet Two of Fortune's "Most Powerful Women" at the Women in Leadership Conference
14th Annual Conference on Financial Reporting Spotlights Corporate Accountability
Learn the Secrets of Venture Capital - Apply for a VC Fellowship from the Lester Center
Global Social Venture Competition Launches Fifth Competition, Oct. 28
BEA Systems Co-Founder, Chairman, and CEO Alfred Chuang to Speak at Haas, Nov. 6
Stanford GSB Professor Jennifer Aaker to Speak on Brands and Brand Relationships, Nov. 13
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Keynote speakers Linda Dillman, senior vice president and CIO for Wal-Mart Stores, and Jenny Ming, president of Old Navy at Gap Inc., will share their experiences, perspectives, and accomplishments in leading multinational, billion-dollar enterprises at the 8th Annual Women in Leadership (WIL) conference at the Haas School on November 8, 2003.

The all-day conference will kick off with breakfast and registration at 8:00 a.m. To register, visit http://www.wilconference.org/2003/index.html.

More than 300 students, alumni, and business professionals will explore how women today are increasing their visibility in traditionally male-dominated fields and redefining success both professionally and personally.

Old Navy's Ming will give the morning keynote at 9:15 a.m.; Wal-Mart's Dillman will speak at 1:30 p.m. Both women are counted among Fortune Magazine's Most Powerful Women in 2003. Special guest Don Fisher, BS 50, chairman and founder of Gap Inc., will serve as guest moderator for Ming's speech.

Panel discussions and workshops will provide insight and information and generate group discussion on such topics as Advancing in the Technology Sector, Walking the Work/Life Tightrope, Workplace Diversity, Successful Management Techniques, Staying Competitive in Today's Economy, and Entrepreneurship. Attendees can also gain tips for establishing careers in specific fields such as biotech, real estate, and nonprofit.

The conference will include lunch and various networking opportunities throughout the day.

Women in Leadership is one of the largest student-run organizations at the Haas School. It serves the Haas community through professional, educational, and social events, including the WIL conference, that are designed to enhance the understanding and appreciation of women's roles in business.

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As rules governing financial accounting and corporate reporting continue to change, learn how new regulations and emerging trends are affecting corporate governance and accounting for certain financial instruments at the 14th Annual Conference on Financial Reporting on Friday, November 7, 2003, at San Francisco's Palace Hotel.

This annual event is hosted by the Center for Financial Reporting and Management at the Haas School of Business. For more information and to register, visit http://groups.haas.berkeley.edu/accounting/cfrm/conferences/14annual/.

Accounting standard-setters, enforcement officials, corporate financial executives, and professional and academic accountants will discuss the most current issues surrounding corporate reporting and accounting.

Keynote speaker Katherine Schipper, a member of the Financial Accounting Standards Board (FASB) and recipient of the American Accounting Association's Outstanding Educator award, will report on the FASB agenda as well as emerging issues.

A panel of representatives from the Securities and Exchange Commission (SEC) will review the latest standards governing corporate finance and the SEC's plans for promoting industry reform. Afternoon panel sessions will address the New Corporate Governance including the Sarbanes-Oxley Act and the role of the new Public Company Accounting Oversight Board as well as the newly issued SFAS 150 (Statement of Financial Accounting Standards) standards for advancing quality financial reporting and sound decision-making for investors.

Tom Campbell, dean of the Haas School, will deliver a luncheon keynote. Faculty moderators for the conference include Rada Brooks, executive director of the Center for Financial Reporting in Management; assistant professors in accounting Maria Nondorf and Qintao Fan; and accounting lecturer Michael Dance.

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The deadline for next summer's Venture Capital Fellowships, which will give a select group of MBA students a foot in the door with venture capital firms, is fast approaching - applications are due November 7.

The Venture Capital Fellowship program, sponsored by the Lester Center for Entrepreneurship and Innovation since 1997, creates opportunities for Berkeley MBA students to gain direct experience in the venture capital industry as part of their education. The fellows are introduced to participating venture capital firms that may place the fellow in a summer internship within their own offices or with a portfolio company. In addition, all fellows receive a $1,000 stipend.

"The Venture Capital fellowship is a fantastic opportunity to get first-hand exposure to this elite community," says Jerome Engel, executive director of the Lester Center for Entrepreneurship and Innovation. "For some the fellowship has lead directly to career opportunities. For others it has served to round out a great MBA education. Whatever the outcome, the fellowship is a great experience for all involved."

Several previous fellowship winners have gone on to careers in venture capital. Nick Sturiale, MBA 99, did his fellowship at Sevin Rosen Funds, where he now serves as a partner, and Keval Desai, MBA 98, did his fellowship at Morgan Stanley Venture Partners and went on to work at Onset Ventures.

Applicants must be first-year Berkeley MBA candidates in the Full-time or Evening & Weekend Program with at least one year of study remaining and must be available for a full-time internship in summer 2004.

The fellows are selected based on their strong interest in entrepreneurship and a desire for a career in the venture capital industry. The selection committee consists of faculty, venture capitalists, and individuals from the venture community.

Students who wish to apply should visit http://entrepreneurship.berkeley.edu/venture5.asp for further details, or contact Sharon Silber Fischel at silber@haas.berkeley.edu with any questions.

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The Global Social Venture Competition (GSVC) kicks off its fifth annual competition with a reception at the Haas School of Business tomorrow, October 28.

The launch celebration offers an opportunity to meet past and future competition judges, entrants, and mentors. It takes place in the Bank of America Forum from 6:00 to 9:00 p.m. and is open to the public. Please RSVP to gsvc@haas.berkeley.edu or call 510-642-4255 to attend.

The launch is organized by the Berkeley MBA student leaders of the competition and hosted by the Lester Center for Entrepreneurship and Innovation.

A partnership between the Haas School, Columbia Business School, the Goldman Sachs Foundation, and, for the first time, London Business School, GSVC invites aspiring entrepreneurs to develop plans for business ventures that have a clear, quantifiable social return as well as a sustainable financial bottom line.

GSVC is the largest social venture competition of its kind. Last year, 150 teams from 40 business schools from around the world registered to compete for prize money totaling more than $100,000. Each team must count at least one MBA student from an accredited business school on its management team.

Judges and mentors for the competition include prominent venture capitalists, socially responsible investors, social venture fund managers, and progressive philanthropists.

The launch celebration will kick off this year's competition season of workshops, networking mixers, a matching service for budding entrepreneurs looking to team up with others, and mentors to aspiring participants at each of the three organizing business schools.

Executive summaries for the competition are due on November 14, 2003. The competition concludes with a final event and awards ceremony at the London Business School on April 16, 2004.

For more information about the competition, go to www.socialvc.net or send e-mail to gsvc@haas.berkeley.edu.

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Alfred Chuang, the CEO, chairman, and co-founder of BEA Systems, a company that has managed to compete with technology giants IBM and Oracle and has grown to having 15,000 customers worldwide, will speak on the firm's successes at Haas on November 6.

The event will take place in the Haas School's Wells Fargo Room from 12:30 p.m. to 2:00 p.m. Seating is first-come, first-served, but students eligible for on-campus recruiting are invited to sign up for the event through CareerNet under Company Presentations. The list of students who have registered and attended will be passed on to the BEA Systems recruiting staff.

Chuang attributes both his and his company's quick rise through the Silicon Valley ranks to a strong focus on developing platform-independent, standards-based software for helping companies integrate not only critical information systems but also people and business processes. A sense of humor hasn't hurt either, says Chuang, who studied stand-up comedy for a year to improve his business communication skills.

Chuang founded BEA Systems in 1995 with two colleagues after spending nine years in various engineering and managerial positions at Sun Microsystems. Before taking over as BEA's CEO in 2001, Chuang held a variety of executive positions, including chief technology officer, executive vice president of Product Development, president of BEA WebXpress, president of business operations, and president and chief operating officer. In August 2002, Chuang was appointed BEA's chairman of the board.

Chuang received a BS in computer science from the University of San Francisco and a master's degree in computer science with a specialization in distributed data management from the University of California, Davis.

This event is co-sponsored by the Dean's Speaker Series, The Lester Center for Entrepreneurship and Innovation, the Haas Technology Club, the Entrepreneurs Association, the Haas Pacific Rim Club, the Haas Chinese Business Association, and the Berkeley Chinese Students and Scholars Association.

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Jennifer Aaker, associate professor of marketing and A. Michael Spence Faculty Fellow at Stanford's Graduate School of Business, will speak at the David A. Aaker Distinguished Lecture in Marketing on ''Understanding Brands, Understanding Relationships" on November 13 at 4:00 p.m.

The event will take place in the Haas School's Well Fargo Room. Seats are available on a first-come, first-served basis.

Jennifer Aaker, the daughter of the Haas School's brand expert and retired marketing professor David A. Aaker, after whom this lecture series is named, has made a name for herself through powerful research into the psychology of consumers and into the effect on consumers' loyalty "When Good Brands do Bad," as the title of her paper suggests.

Her most recent study found that consumers who see themselves as autonomous individuals respond more strongly to promotional campaigns, such as a product promising higher energy levels, while consumers who see themselves as part of a group, such as a family, respond more strongly to preventive campaigns that tout the prevention of disease, for example.

Whether consumers associate more strongly with the independent self-view or the interdependent self-view varies across cultures. Aaker has done extensive research on the role of culture in marketing. For this research, for example, she and fellow researchers tested the same hypothesis on Chinese students in Hong Kong and, true to conventional wisdom, found that Chinese consumers view themselves as more interdependent. However, they also found that with the right message these boundaries can be blurred.

Jennifer Aaker is the recipient of three teaching awards and several scholarly awards, including the Society of Consumer Psychology Early Career Award in 2003 and the Journal of Consumer Research Outstanding Reviewer Award in 2002 and 2003.

A UC Berkeley alumna, she earned a BA in psychology at Cal in 1989, and a Ph.D. in Marketing and a Ph.D. minor in Psychology from Stanford University in 1995.

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Terrance Odean, associate professor in the Finance Group, was featured in the November issue of Business 2.0 in an article titled "Earn it. Spend it. Bonus: The Problem with Your Investment Approach." The article took an in-depth look at Odean's research into investor behavior. Read the full article at http://www.business2.com/articles/mag/0,1640,52948,00.html.

Peter Sealey, adjunct professor in the Marketing Group and the co-director of the Center for Marketing and Technology, was quoted in The Wall Street Journal on October 24 in an article titled "Realtor Limits on Web Listings Face a Federal Anti-trust Inquiry." Sealey commented on realtors' high commission charges.

Hal R. Varian, professor in the Operations and Information Technology Management Group, wrote an article titled "The Mixed Bag of Productivity" for The New York Times, which was published on October 23. For full text: http://www.nytimes.com/2003/10/23/business/23SCEN.html (requires registration).

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, made several television and radio appearances this week.

September 24: KCBS radio interview on OPEC production cut and oil price increases
September 26: KTVU Channel 2 news interview on oil prices and oil refining in California
October 10: KTVU Channel 2 news commenting on Governor-elect Schwarzenegger's electricity plan
October 22: National Public Radio's "Day to Day" commenting on airline profits. The interview can be heard at http://www.npr.org/rundowns/rundown.php?prgId=17&prgDate=22-Oct-2003.

Kenneth Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, was quoted in the Silicon Valley/San Jose Business Journal on October 20 in an article titled "Office Vacancy Down; Overall Market Drags." Rosen commented on the Bay Area commercial real estate. For full text: http://sanjose.bizjournals.com/sanjose/stories/2003/10/20/story3.html?t=printable.

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