Haas NewsWire

Haas NewsWire, November 5, 2001

Haas MBA Students Take Top Honors at Marketing Case Competition
Wireless at Cal: Haas Continues to Expand Wireless Coverage
The 24th Annual Real Estate & Economics Symposium: What Does the Future Hold for Real Estate?
Haas Undergraduate Students Shine at Case Competitions
Top Haas Economists Discuss the Economic Outlook for the US this Friday, Nov. 9
Haas Does Well in Off-Beat Rankings
Arun Sarin, MBA 78, Joins the Search Committee for the New Dean
Mayfield Fellows Program Accepting Applications for Summer 2002 Internships
Alumni News
New Staff
Haas in the News
Happening at Haas
Alumni Events

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A team of five Haas MBA students won top honors this past weekend at the 2001 Elite Eight Brand Case Challenge at the Carlson School of Management at the University of Minnesota in Minneapolis. Team members Anita Akerkar, MBA 03; Dennis Cox, MBA 02; Aman Desouza, MBA 02; Nate Kraft, MBA 02; and Sherry Lin, MBA 03 competed against seven top business schools including UCLA's Anderson, Carlson, Fuqua, Kelley (Indiana), Kellogg, Michigan, and Wharton.

"It was a great experience," said Sherry Lin. "This really solidifies Haas' position as a top marketing program."

The teams received a marketing case on Yoplait's Go-Gurt and were given 36 hours to prepare a structured analysis and recommendations. Go-Gurt is a $135 million portable yogurt snack brand that targets kids ages 8 to 12. After a strong launch, the brand was experiencing a decline in growth and increased competition. The Haas team's suggestion included both deepening the relationship with the current target customers and expanding to a new market -- teenagers. What made the Haas solution especially appealing was the use of focus groups. The team rented a car and traveled to a local mall to conduct focus groups with teenagers to find out what would encourage them to buy Go-Gurt.

Each team presented its recommendation to a panel of judges consisting of executives from sponsoring companies as well as marketing professors.

In addition to Haas, other winners of the challenge included Northwestern's Kellogg School of Business (second place) and Indiana's Kelley School (third place). Winners received $10,000, $7,500, and $5,000 respectively. 3M, Fallon Worldwide, General Mills, Kimberly-Clark, and Philip Morris sponsored the event.

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Wire-free connection has become reality at the Haas School. Wireless access services, such as e-mail and the web, are now available in and around select areas of the Haas School. The new service is part of UC Berkeley's pilot wireless LAN service, known as AirBears, which enables students to connect to the campus network if they have a laptop equipped with a wireless Ethernet card.

So far at Haas, AirBears wireless LAN coverage is available in: the Wells Fargo Room, the Haas courtyard, Jimmie Bean's Café, the Bank of America Forum, the MBA lounge, the undergraduate lounge, the MFE Collaboration lab, library group study rooms, the Bakar Computer Center, C230 sloped floor classroom, and F320 classroom. According to Mike Pivonka, the plan is to extend coverage to all Haas classrooms and major conference rooms before the start of spring semester.

Using the AirBears wireless LAN requires:

AirBears is also available in the Cesar E. Chavez Student Center, the Bechtel Engineering Library study area, and the Doe Library study carrels (selected areas). It will soon be available in the Mario Savio Free Speech Movement Café; the Northgate Lecture Hall; and the Foothill Residence Halls (selected common areas). Please check http://www.net.berkeley.edu/wireless for updates on availability.

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Predicting the future of the economy and the real estate market in the US has always been difficult and has become even more so after the attacks on September 11. At Haas this daunting task will be taken on by the Fisher Center for Real Estate and Urban Economics (FCREUE) at its annual conference, which brings together leading experts from academia, business, and government to discuss and offer predictions on the economy and the real estate market.

The 24th annual Real Estate and Economics Symposium, "Adjusting to the New Economic and Real Estate Realities," takes place November 19 from 8:00 a.m. to 5:00 p.m. at the Fairmont Hotel in San Francisco. At this full-day program, experts will talk about various aspects of the risks in the real estate business and how real estate will adjust to the new economic environment.

"The demise of the new economy and ensuing economic recession in the US and Silicon Valley, the energy crisis, and the post-September 11th uncertainties, have created an unsettled and clearly changing sea-level for real estate and other asset markets," said Bob Edlestein, symposium co-chairman and real estate development professor. "It appears in the short run that real estate is in troubled waters with its outcome depending upon how quickly we can stabilize the general economy. It is likely that there's 'worse' ahead before things turn better in the real estate market; but, ten years from now, it is likely that our economy will be faring better and real estate will be a hot asset again."

An array of experts will speak about the changing social-political-economic environment and its impact on real estate.

The complete agenda and additional details can be found on the FCREUE website http://www.haas.berkeley.edu/realestate.

All Haas faculty are invited to attend the symposium free of charge. Complimentary attendance is also available for students who volunteer to help out during the Symposium. Contact Zee Zeleski at zeleski@haas.berkeley.edu to register.

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The undergraduate team representing Haas at the 2001 University of Texas International Business Challenge Case Competition in Austin, Texas, brought home both second place and the competition's Professional Excellence Award.

The International Business Challenge is an annual undergraduate business case competition held each fall at the University of Texas at Austin. Teams come from 20 leading undergraduate business schools from the US, Canada, South America, Asia, and Europe. The first place team was from the University of Hong Kong.

The teams were given a case depicting real-world problems confronted by Dell Computer Corporation and three days to prepare a solution. The teams presented their solution to the "client," a panel of distinguished judges from Dell, Solomon Smith Barney, and other members of the business community. Four teams were selected to advance to the final round.

"The Haas Team approached this case as a real client case and spent time analyzing the current market and how Dell could achieve a higher revenue growth," says Annie Lai, director of admissions and operations in the Undergraduate Program. "They not only presented a great recommendation, but also demonstrated their knowledge and understanding of global business issues."

The Haas team included Eurie Kim, BS 01; Parizad Olver, BS 01; Megan Schofield, BS 01; and Julie Wang, BS 02. The faculty/staff advisors to the team were George Cluff, Steve Etter, David Robinson, and Annie Lai. Haas is the first program ever to earn awards at four consecutive University of Texas International Business Challenge Case Competitions. In addition, case competition teams from the Haas Undergraduate Program have won awards in 7 of the 9 international case competitions they have entered since fall 1998.

Investment Banking Case Competition

Back at home, the Fourth Annual Investment Banking Case Competition presented by the Haas School of Business and Goldman Sachs & Co. took place on October 30, 2001. Each year this event showcases one of Goldman Sachs' recent high profile transactions. This year's case focused on the recent sale of Cobalt Networks to Sun Microsystems. The winning team included Joseph Spector, BS 02; Annabelle Louie, BS December 01 (business administration and mass communications); Peter Lee, BS 02 (math); and Tina Tong, BS December 01, (business administration and economics).

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A group of top Haas economists will give their take on where the US economy is heading this Friday, Nov. 9 in the Arthur Andersen Auditorium. The Economic Outlook Forum begins at 4:00 p.m. Tickets are available in the program offices. Standing-room tickets will be available the day of the event.

The event will have two panel discussions: Overview of Domestic and Global Macroeconomic Conditions and Implications for Business. The revised agenda for the event now includes Dwight Jaffee, the Willis Booth Professor of Banking, Finance, and Real Estate, who will discuss the business implications for the insurance industry. Both Dean Tyson and Ben Hermalin, associate dean for academic affairs, will moderate discussions.

After the forum, streaming video of the event will be available on the Haas web site at http://www.haas.berkeley.edu/haas/video_room/.

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As business school rankings proliferate, they highlight different strengths of MBA programs. In October, Haas was ranked well in three rankings: Beyond Grey Pinstripes' survey on social and environmental stewardship, Computer World's Techno MBA survey, and America Economia magazine's survey on global MBA programs.

Beyond Grey Pinstripes

The Haas School was ranked among the top 15% of business schools in the Beyond Grey Pinstripes survey released on Oct. 31. The survey was conducted jointly by the World Resources Institute and The Aspen Institute for Social Innovation Through Business in an effort to determine how well business schools teach their MBA students how to manage the social and environmental impact of business.

The top five schools at the cutting edge of social impact management were those at Harvard, Loyola Marymount, Michigan - Ann Arbor, North Carolina, and York University (Canada). George Washington University, University of Jyvaeskylae (Finland), Michigan, North Carolina, and Yale were listed as the top five at the cutting edge of environmental impact management.

The Haas School was listed in the second tier of ten schools having significant activities in the areas of social and environmental impact management. The survey specifically mentioned Haas for its Social Venture Competition, its participation in the Corporate Environmental Management concentration (offered by nine UC campuses), and for having an endowed professorship in the area of sustainable enterprise or sustainable management.

The survey weighed student coursework (50%), institutional support (30%), and faculty research (20%) to determine its top 15% of graduate business schools teaching social and environmental responsibility. Of the 463 schools that received the extensive questionnaire, 122 schools responded.

The Techno MBA

Computer World magazine listed the Haas School among the top 25 technology-driven business schools in its 2001 Techno MBA survey published on Oct. 22. The purpose of the survey, according to the magazine, was to determine "which schools do the best job of combining good management techniques and technology innovation under the general heading of sound business practices."

In its two-part survey, Computer World asked recruiters to nominate the best techno-MBA programs nationally based on their recruiting experiences at these schools. Computer World then asked MBA programs to nominate what they considered to be the best technology-driven programs (other than their own) and to submit information on their own programs and students.

The University of California was represented in the top 25 with three campuses - Berkeley, Los Angeles, and Irvine. Other top-ranked schools included Wharton, Indiana, Northwestern, Michigan, North Carolina, and UT Austin. Computer World did not assign individual rankings to these top 25 schools.

According to Computer World, Carnegie Mellon, MIT, Harvard, Duke, Stanford, and New York University were also nominated as top programs, but did not participate in the survey.

America Economia

The Latin American business journal America Economia ranked the Haas School #11 among global MBA programs offered in the US and Europe in its Sept. 13 issue.

The top universities offering global MBAs were:
  1. Harvard University
  2. U. Pennsylvania (Wharton)
  3. Stanford University
  4. MIT (Sloan)
  5. Northwestern (Kellogg)
  6. INSEAD (tied)
  7. London Business School (tied)
  8. University of Chicago
  9. Columbia University
  10. UCLA (Anderson)
  11. University of Texas-Austin
  12. UC Berkeley (Haas)
  13. Duke University (Fuqua)
  14. New York University (Stern)
  15. University of Michigan
  16. University of Virginia (Darden)
The rankings issue of America Economia examined the competition US and European business schools pose to Latin American institutions. In addition to its global MBA ranking, it ranked Latin American business schools in a separate ranking.

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Arun Sarin, MBA 78, has agreed to join the search committee for the new dean of the Haas School. Sarin, CEO of Accel-KKR Telecom, has been a very active alumnus of the Haas School. In spring of 2001, he served as an alumni fellow, and he has spoken at numerous Haas events over the years.

Advertisements asking for applications and nominations have appeared in the New York Times, the Chronicle of Higher Education, the Wall Street Journal, and the Economist. The deadline for submissions is January 15, 2002. Katherine Riordan, staff to the search committee, encourages the Haas community to send suggestions and potential nominations to her at kriordan@uclink.berkeley.edu.

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The UC Berkeley Mayfield Fellows Program is now accepting applications for Summer 2002 internships. These paid summer internships at venture capital-funded Silicon Valley high-tech startups will be made available to up to 12 graduate students at UC Berkeley.

The eligibility requirements for the program are:

An information session will be held on November 7, at 12:00 p.m. in the Wozniak Lounge in Soda Hall. To apply, supply a one-page resume, a one-page essay stating how you feel you will benefit from the opportunity and why you are well suited for this internship, and two letters of recommendation, with at least one, if possible, from a previous employer. Applications must be submitted by 5:00 pm Wednesday, November 14, 2001, to room F 453 at Haas.

The UC Berkeley Mayfield Fellows Program is funded by The Mayfield Fund, a top-tier venture capital fund based in Menlo Park, California. The Mayfield program is administered jointly by the Management of Technology Program and the Lester Center for Entrepreneurship and Innovation.

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Bengt Baron Appointed President of V&S's Brand ABSOLUT

Bengt Baron, BS 85, MBA 88, has been appointed president of The Absolut Company, a business of the Swedish company V&S Vin & Sprit AB. Baron's responsibilities include the production, marketing, and sales of ABSOLUT, the world's third-best-selling premium spirits brand.

Baron has held several leading positions in Swedish business life, most recently as Nordic director for the internet-based career and recruitment company StepStone. Baron assumes his new position at year-end when the current president, Göran Lundqvist, retires. For more information visit http://www.vinsprit.se.

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Dinko Lakic has joined the Undergraduate Program office as a student services coordinator. He is in charge of the undergraduate program web site and is the coordinator of the BASE program.

Lakic graduated from the Haas undergraduate program in May of 2001. While he was a student, he worked for Cal and was a CalSO counselor coordinating summer orientations for incoming students. At Haas, he was a reader and a teaching assistant for lecturer Holly Schroth.

Lakic's office is in S450. His e-mail address is lakic@haas.berkeley.edu and his phone number is 510-642-1421.

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Kenneth Rosen, the California State Professor of Real Estate and Urban Economics and chairman of the Fisher Center for Real Estate and Urban Economics, was quoted in the San Francisco Chronicle on November 4 in an article titled, "Real Estate Powerhouse Added to S&P 500 Index." Read the full text at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/11/04/RE194859.DTL.

Janet Yellen, Eugene E. and Catherine M. Trefethen Professor of Business, was quoted in the Contra Costa Times on November 3 in an article titled, "State Leaders Try to Aid Economy." Read the full text here.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in the November 12 issue of Fortune Magazine in an article about America's dependence on imported oil from OPEC. Read the article here: http://www.fortune.com/indexw.jhtml?channel=artcol.jhtml&doc_id=204854

Borenstein was also quoted in the San Francisco Chronicle on November 1, commenting on PG&E Corp.'s fight against two public power measures appearing on San Francisco ballots. Read the article at: http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/11/01/MN102970.DTL

Dan Sullivan, director of student services in the MBA program, was featured in the online version of MBA Jungle on November 2, commenting on the admissions process at Haas. Read the article here

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