Haas NewsWire

Haas NewsWire, November 10, 2003

Scientific American Names Haas School Visiting Professor Among Year’s Top 50 Innovators
Jennifer Aaker to Speak on Brand Relationships this Thursday, Nov. 13
Distinguished Panel to Speak on Leadership at Pearce Event, Nov. 17
Hunter Lovins Discusses a New Sustainable Approach to Business, Nov. 18
Undergraduates O’Leary and Weiszbrod Earn Scholarships from Boeing
Haas NewsWire Schedule for the Remainder of the Semester
Haas in the News
Happening at Haas

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Henry Chesbrough

Henry Chesbrough, Ph.D. 97, executive director of the Center for Technology Strategy and Management

Henry Chesbrough, visiting assistant professor at the Haas School, was named one of this year’s top 50 innovators for his study of technology innovation and its changing dynamics by Scientific American in its December 2003 issue.

Chesbrough, who received his Ph.D. at Haas in 1997, returned to Berkeley this fall and was appointed the executive director of the recently renamed Center for Technology Strategy & Management. He will lead the center, which is housed in the Institute of Management Innovation & Organization, in identifying and studying new models of industrial innovation, including licensing, spin-offs, corporate venture capital, and business models. He also teaches a graduate course on “Open Innovation” as part of the Management of Technology Program.

Chesbrough is profiled in Scientific American’s December issue, which contains the magazine’s second annual salute to individuals, teams, and organizations whose accomplishments in research, business, or policymaking during 2002-2003 demonstrate outstanding technological leadership.

Chesbrough, who worked for almost a decade as a senior product marketing executive for Plus Development Corp., a subsidiary of data storage systems manufacturer Quantum Corp., concluded that these corporations were too insular in their research focus, while their businesses only used concepts conceived in-house.

In his book, Open Innovation: The New Imperative for Creating and Profiting from Technology, (Harvard Business School Press, 2003), Chesbrough proposed a new model of industrial research and development as a solution to eliminate the traditional boundaries between businesses, universities, startups, and other sources of innovation

Open Innovation has won widespread acclaim and international media coverage. Aspects of his research for the book have been published the Harvard Business Review, Massachusetts Institute of Technology’s Sloan Review, and the Haas School’s own California Management Review, as well as more academic journals such as Research Policy, Industrial and Corporate Change, Business History Review, and Research-Technology Management.

In addition to his Haas Ph.D., Chesbrough earned his BA in economics at Yale University and his MBA from Stanford University.

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Jennifer Aaker, associate professor of marketing at Stanford's Graduate School of Business, will speak on ''Understanding Brands, Understanding Relationships" on Thursday, November 13, at 4:00 p.m. in the Wells Fargo Room.

This event is part of the annual David A. Aaker Distinguished Lecture Series in Marketing, which brings a guest speaker on current marketing topics to Haas in the fall, followed by a lecture on branding from Professor Emeritus David Aaker in the spring. Seating will be first-come, first-served.

Jennifer Aaker is the recipient of three teaching awards and several scholarly awards, including the Society of Consumer Psychology Early Career Award in 2003 and the Journal of Consumer Research Outstanding Reviewer Award in 2002 and 2003. A UC Berkeley alumna and David Aaker's daughter, she earned a BA in psychology at Cal in 1989, and a Ph.D. in marketing and a Ph.D. minor in psychology from Stanford University in 1995.

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The entire Haas community is invited to hear about the latest thinking on leadership from a select panel of business and academic leaders at the Pearce Leadership Forum on November 17.

John Reed, interim chairman of the New York Stock Exchange and former CEO of CitiCorp will be joined by Eric Wanner, president of the Russell Sage Foundation; James March, emeritus professor at the Stanford Graduate School of Business; and David Teece, the Mitsubishi Bank Professor of International Business and Finance at the Haas School, for a lively discussion on leadership following March’s 70-minute film, "Passion and Discipline: Don Quixote's Lessons for Leadership." The event takes place on November 17 from 4:00 p.m. to 6:30 p.m. in the Arthur Andersen Auditorium.

This event is sponsored by the Pearce Initiative for Leadership Development and the Institute for Management, Innovation, and Organization. The discussion will be followed by a reception in the Bank of America Forum.

For more information on this Pearce Forum event, contact IMIO@haas.berkeley.edu or call 510-642-4041.

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Sustainable-business advocate L. Hunter Lovins will present ideas for protecting the environment and making a profit through “natural capitalism” at the sixth Annual Rudolph Peterson Lecture on Tuesday, November 18, at 5:30 p.m. in the Arthur Andersen Auditorium.

Seating will be first-come, first-served and a reception will follow the lecture in the Bank of America Forum.

“Natural capitalism” is a business model based on the idea of patterning production operations on the natural processes of living things, encouraging industries to develop cost-effective mechanisms for closing production loops, eliminating waste and toxins, and manufacturing at ambient temperatures. The concept of “natural capitalism” was fully described in the book, Natural Capitalism: Creating the Next Industrial Revolution by Paul Hawken, Amory Lovins, and Hunter Lovins, published in 1999.

A member of the California bar, Lovins is the co-chair and president of Global Academy's Natural Capitalism Group and is currently creating a for-profit company, Natural Capitalism, Inc. In 1982, she founded Rocky Mountain Institute and developed it into a world-renowned applied research center.

The annual lecture is funded by a gift from Rudolph Peterson, BS 25, president and CEO emeritus of BankAmerica Corporation. It’s hosted by the Center for Responsible Business. For more information, visit http://www.haas.berkeley.edu/responsiblebusiness.

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The Boeing Company is rewarding the academic achievements of two outstanding Haas undergraduate students, Daniel O’Leary and Lacey Weiszbrod, both BS 04, with a total of $7,000 in scholarly support.

Weiszbrod received the United States of America President’s Student Service Award, the America’s Scholar of Promise Award, and the National Society of Collegiate Scholars Merit Scholar of Distinction Award. She also serves on several campus committees. Weiszbrod has maintained a 3.78 GPA.

Prior to joining the Haas School, O’Leary served for six years as a U.S. Navy Missiles Systems technician and for five years was a production manager for a San Diego laser manufacturer. He transferred into UC Berkeley as a junior with a 3.85 GPA.

The Haas School of Business is grateful to the Boeing Company for its support and generous investment in the future of business education at Cal.

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Due to the Thanksgiving break, there will be no Haas NewsWire on Monday, November 24.

Publication will resume on Monday, December 1. The last issue of the fall semester will be published on Monday, December 8. The first issue for spring semester will be published on Tuesday, January 20 to coincide with the resumption of classes.

Events submissions are due the Wednesday prior to publication at haasnews@haas.berkeley.edu.

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A study on outsourcing by Cynthia Kroll and Ashok Deo Bardhan, both researchers at the Fisher Center for Real Estate and Urban Economics, was mentioned in the November 11 issue of the U.S. News and World Report in an article titled “The Perils of Productivity.” For full text: http://www.usnews.com/usnews/issue/031110/opinion/10dobbs.htm.

Ashok Deo Bardhan and Cynthia A. Kroll's study on outsourcing was featured on Salon.com on November 5 in an article titled "Gone in the Blink of an Eye: Berkeley Researchers Declare 14 Million U.S. Jobs Are at Risk of Being Outsourced." For full text: http://www.salon.com/tech/feature/2003/

Larry Rosenthal, executive director of the Berkeley Program on Housing and Urban Policy, was quoted in the Los Angeles Times on November 2 in an article titled “Home Values After the Ashes.” Rosenthal commented on the rebuilding of communities after wildfires. For full text:

Ashok Deo Bardhan was quoted in The Boston Globe on November 2 in an article titled “As Economy Gains, Outsourcing Surges.” Bardhan commented on the increasing trend of outsourcing abroad. For full text: http://www.boston.com/news/nation/articles/2003/11/02/as_economy_gains_

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business Administration, was featured in the St. Louis Post-Dispatch on November 2 in an article titled “Former Fed Governor Laurence Meyer Raises Profile of His Firm.”

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business Administration, was quoted in the Sacramento Bee on November 1 in an article titled “Oil Giant Has Profit to Match.” Borenstein commented on the increase of oil prices. For full text: http://www.sacbee.com/content/business/ story/7707454p-8647099c.html.

Dwight Jaffee, Willis Booth Professor of Banking, Finance, and Real Estate and co-chair, Fisher Center for Real Estate and Urban Economics, was featured on a KCBS live interview on October 31. The segment featured the impact of the southern California wildfires on insurance.

Ashok Deo Bardhan and Cynthia Kroll were featured in The Contra Costa Times on October 30 in an article titled “Overseas Job-Shift Could Hit Bay Area.” Bardhan and Kroll commented on the risk of outsourcing abroad.

The Haas School of Business was featured in the Daily Californian on October 27 in an article titled "Business School Eyes New Ways to Boost Diversity: Affirmative Action Ban Limits Haas' Recruitment Channels." For full text: http://www.dailycal.org/article.php?id=13283.

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Alumni Events

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