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Berkeley MBA Students Take First Place at Elite Eight Case Challenge

A team of Berkeley MBA students took first place in this year's Elite Eight Brand Management Case Challenge, hosted by the Carlson School of Management at the University of Minnesota. This is the second consecutive year that the Haas School has won the $10,000 top prize.

The winning team consisted of Vanessa DellaPasqua, MBA 07; Emily Poague, MBA 08; Jesse Purewal, MBA 07; Joe Seavey, MBA 08; and Loretta Tong, MBA Dec 06. Associate Professor Florian Zettelmeyer was the team's faculty advisor.

Eight business schools were invited to participate in the competition. The challenge also included teams from the Kellogg School of Management; Wharton; Michigan's Ross School of Business; the Fuqua School of Business at Duke; and UC Los Angeles' Anderson School of Management.

The case company was General Mills, and teams were asked to recommend a plan to revive and consolidate the Cheerios brand and its heart health positioning.  The teams were given 36 hours to prepare a recommendation and present to a judging panel including executives from General Mills, Target, Best Buy, and other companies.

The judging committee commented that the Haas team had the "best understanding of the brand," and the case was "well-presented... with tactics we would implement tomorrow."

Three More Days to Register for CEO Exchange, November 30

There are just three more days to register for the taping of CEO Exchange, featuring Paul Otellini, MBA 74, president and CEO of Intel Corporation, and John Thompson, chairman and CEO of Symantec Corporation, on Thursday, November 30, at Zellerbach Auditorium.

The event is free and open to the greater UC Berkeley community. Guests are welcome. To attend, please pre-register at http://groups.haas.berkeley.edu/haas/ceo_exchange/.

The doors will open at Zellerbach Auditorium at 5:45 p.m. and will close at 6:15 p.m. sharp. Zellerbach is located near Bancroft Way and Telegraph Avenue.

Berkeley MBA Team Takes First in Sports Case Competition at SDSU

A team of four Berkeley MBA students took first place in the San Diego State University (SDSU) Sports Case Competition, held on November 3 and 4. The challenge was hosted by SDSU's Sports Business Management MBA program and the San Diego Padres in association with USA Rugby.

Four Full-time students from the class of 2007 -- Simona Chin, Todd Evans, Tom Fitzsimmons, and Melissa Olle -- beat out seven other teams including Northwestern's Kellogg School of Management, which took second place, and San Diego State University, which took third place.

The competition challenged the eight teams to develop a launch and growth strategy for the USA Sevens Tournament. Students were asked to lay out a plan to help the US rugby team become more competitive on an international level, and to propose a logical US host city for the 2009 World Rugby Championships.

Team captain Simona Chin attributes the success to establishing an overarching plan before addressing specific case details and to working well as a cohesive team. "When we left the presentation, we knew that we had done a good job," says Chin.

Assistant Professor Tom Davidoff advised the team. San Diego-based law firm Seltzer Caplan McMahon Vitek and investment group Wheeler/Frost Associates, Inc. sponsored the challenge.

Berkeley MBA Students to Spark Hotwire through Haas@Work

Nearly 50 Berkeley MBA students will help discount travel Web site Hotwire develop strategies to build business at the inaugural Haas@Work workshop in San Francisco on December 1.

Haas@Work is one of the experiential learning exercises developed as part of the Haas School's Leading Through Innovation strategy. The experience will help develop Berkeley MBA students' distinctive capabilities and will give them a firsthand opportunity to work closely with companies in solving their business challenges.

"Innovation is about fresh ideas being put to work, and Haas@Work is about applied innovation," says Adam Berman, BS 85. Berman has been working closely with Executive Associate Dean Richard Lyons to advance the curricular and extra-curricular dimensions of the Haas School strategic plan.

At the one-day workshop, students from both the Full-time and Evening & Weekend MBA programs will separate into five sub-teams focusing on different opportunities to address Hotwire priorities such as conversion and retention, customer lifetime value, consumer demographics and buyer behavior, customer intent, risk perception, and cross-selling. Each team will consist of about ten Berkeley MBA students, two Hotwire employees, and a trained Haas@Work facilitator. Each sub-team will then present recommendations to Hotwire executives, including Eric Grosse, senior vice president and general manager, and Clem Bason, vice president of merchandising.

At the workshop's conclusion, Hotwire executives will review the teams' recommendations and will select one or more for a smaller Haas implementation team to pursue during the first 100 days of 2007. Students will be selected to join the implementation team based on their workshop performance and will enroll in the new "Seminar in Applied Innovation" course, which will be taught by Berman, during the Spring 2007 semester.

"Through Haas@Work, students gain exposure to corporate executives and the opportunity to work collaboratively on an actionable business challenge," says Berman. And companies like Hotwire, he says, "get an infusion of fresh ideas, the opportunity to scope out prospective employees, and concrete results." 

Andrade and Mas Win Schwabacher Fellowships

Eduardo Andrade, an assistant professor with the Haas School Marketing Group, and Alexandre Mas, an assistant professor with the Economics Analysis and Policy Group, have been named the 2007 - 2008 Schwabacher Fellows, the highest honor bestowed on assistant professors by the Haas School.

The fellowship is awarded in recognition of teaching and research accomplishments. It includes a small cash prize, a modest research budget, and a reduction in teaching load. The recipients are selected by an Executive Committee, which consists of the academic group chairs and some professional staff.

"Eduardo Andrade and Alexandre Mas were chosen by the Executive Committee as the 2007-2008 Schwabacher Fellowship recipients because of their exceptional records of scholarly accomplishment at this relatively early stage of their careers," said James Lincoln, associate dean for academic affairs and the Warren E. and Carol Spieker Professor of Leadership.

Both Andrade and Mas came to Haas in 2004. Andrade studies the consequences of emotions and mood on information processing, judgment, and decisions. Mas studies labor and personnel economics, including the relationship between wage policy and performance.

Leading Investment Banker Cristina Morgan to Speak at Haas, December 8

Cristina Morgan, vice chairman of Investment Banking at JPMorgan Chase & Co. and one of the leading women investment bankers, will speak as part of the Berkeley-Columbia Speaker Series on December 8 from 12:00 p.m. to 1:00 p.m. in the Arthur Andersen Auditorium.
 
The talk, titled "Reflections on Current Market Trends in Technology," is free and open to the public. Seats are available on a first-come, first-served basis.
 
Morgan was named vice chairman of Investment Banking in 2001 after having served as director and co-director of Global Technology Investment Banking. She began her investment banking career with Hambrecht & Quist 24 years ago, where she served first as an Enterprise Software Research Analyst and later was named a managing director of the firm. She came to JP Morgan Chase & Co. after Chase Manhattan Bank acquired Hambrecht & Quist in early 2000 and JP Morgan in 2001.
 
Morgan has been part of well over 100 initial public offerings, and has worked on a variety of transactions with such companies as Adobe, Pixar, Siebel Systems, Netscape, Cadence Design Systems, Blackbaud, and Google. She has served on the board of directors of Frame Technology, Visigenic Software, and Evoke Software.
 
Working Woman magazine recognized her as one of the "Top Ten Women in Technology" and Fortune named her one of "America's 50 Most Powerful Women." She was also named one of "The Wonder Women of Silicon Valley" by Town & Country, one of "The Bay Area's Most Powerful Investment Bankers" by Worth, and "Financial Woman of the Year" by the Financial Women's Association.

Berkeley BioBusiness Association Hosting Entrepreneurship Roundtable, November 29

"Convergence" is the theme of the November 29 BioEntrepreneurship Round Table, which will assemble Bay Area business students, lawyers, and biotech leaders to share fresh ideas about merging health care and technology.

The Berkeley BioBusiness Association is organizing the event, now in its second year.  At least 75 students from the Haas School, UC San Francisco, and Lawrence Berkeley Labs will network with 100 leading venture capitalists, intellectual property attorneys, and life science entrepreneurs during the three-hour evening program.

The goal is to connect entrepreneurial minds from academia and the biotech industry, so that ideas for more sophisticated health care can materialize, explained Dan Brounstein, MBA 07, one of the event's organizers. 

"We want entrepreneurs to come to the UC system so we can show them where the ideas are," says Brounstein. "If you're interested in a career in entrepreneurship and biobusiness, this round table is the place to be."

Following a wine and cheese reception, participants will dine in groups that share the same interests, such as medical devices or drug discovery. 

Don Jones, Qualcomm's vice-president for business development, will deliver a keynote address.  A panel discussion on developing technology across intersecting disciplines will be presented by Jones and five other entrepreneurs: Bill Perry, vice-president of business development at Nanomix; Kevin Judice, chief scientific officer of Achaogen; Thomas Steinke, CEO of Minnow Medical; Charles Goodwin, director of Intel Digital Health, Healthcare IT Marketing; and Carl Simpson, managing director of Coronis Medical Ventures. 

The Round Table takes place from 6:00 p.m. to 9:00 p.m. at the Sofitel Hotel, 223 Twin Dolphins Drive, in Redwood Shores, California. For more information, contact Dan Brounstein at brounste@haas.berkeley.edu.

Haas to Fund New Career Services Position for Undergraduates

The Haas School will be funding the creation of a new career services position at the UC Berkeley Career Center that will focus on promoting business undergraduate students to key employers. The hiring process for this new position has already begun.

This position will be similar to the account manager positions that have played a key role in enhancing career services for the Berkeley MBA Program. The new account manager will identify and work closely with employers seeking to hire Haas School undergraduates, will work to expand the number of employers that want to hire those undergraduates, and will help the students make a good impression during their interviews.
 
The position is the result of recent student surveys that indicated undergraduate students would prefer enhanced services. These results led Dean Tom Campbell to establish a task force to examine the level of career services provided to Haas undergraduates and how best to improve them.
 
The task force recommended that the school build upon the services the central campus Career Center was already providing by adding a new staff member devoted exclusively to business undergraduates and their needs. The Career Center offers career services to students from all departments, exposing business undergraduates to the full range of campus recruiters and job postings.

Dean Campbell Elected to the Board of The Washington Campus

Haas School Dean Tom Campbell was elected to the board of the Washington Campus on November 20. He joins Frank Acito, associate dean for academic programs at Indiana University; Steven Harris, democratic staff director and chief counsel of the US Senate Committee on Banking, Housing and Urban Affairs; and others on the board.

The Washington Campus is a non-partisan, non-profit consortium of 16 US business schools.  The Campus provides elective courses for graduate business students and corporate executives on the public policy process.

Rich Wong Receives Chancellor's Outstanding Staff Award

MBA Recruiting Associate Director Rich Wong received one of the Chancellor's Outstanding Staff Award for his service to the university community on November 8.

Part of the recruiting team, Wong specializes in the technology, entertainment/new media, not-for-profit, and government sectors. He received his BA in accounting from Berkeley in 1977. Wong also holds an MBA from UC Los Angeles and is a certified state CPA.

Before coming to Haas in 1999, Wong spent 17 years in Silicon Valley, where he served as a division controller at Advanced Micro Devices. While at AMD, Wong also led its finance division's MBA recruiting program.

Fall 2006 California Management Review Now Available

The fall 2006 issue of the California Management Review is now available.

The issue features Professor John Morgan's "Reputation in Online Auctions: The Market for Trust" with Jennifer Brown.

The issue also includes letters to the editor from George J. Staubus and from Benjamin Hermalin in response to a position paper "Expensing Employee Stock Options is Improper Accounting " by Kip Hagopian that was published in the summer issue.

Complimentary copies are available for all Haas School students in the student lounges and program offices.  Alumni can continue to receive CMR by subscribing at the greatly discounted student rate. Contact CMR at cmr@haas.berkeley.edu.

Alumni interested in receiving a complimentary issue of CMR should send an e-mail to cmr@haas.berkeley.edu. Alumni can also receive a special CMR alumni subscription at the rate of only $40. The international alumni rate is $60. To subscribe, please e-mail to cmr@haas.berkeley.edu with current address information.

Staff News

Dockham Coordinates Haas Room Reservations

Room Reservation Coordinator Kendall Dockham became a career employee in the Facilities, Office, and Instructional Services group on November 13. Dockham is in charge of managing the schedules and daily use of Haas classrooms, meeting rooms, and conference facilities. She recently helped coordinate the second annual >Play Berkeley Digital Media Conference on November 18.

Dockham also works at the Lindsay Wildlife Museum in Walnut Creek. Before coming to Haas, Dockham worked for three years in an administrative role at McKinney & McCabe, an insurance inspection company in Walnut Creek. She graduated from San Francisco State University in May with a bachelor's degree in humanities.

Email: kdockham@haas.berkeley.edu
Phone: 510-643-0475
Office: S549

Haas in the News

Terrance Odean, Willis H. Booth Chair in Banking and Finance, was mentioned in a November 17 Korea Herald article titled "People investing for Ivy League." For the full article: http://www.koreaherald.co.kr/SITE/data/html_dir/2006/11/17/200611170030.asp

Hal Varian, professor of the Haas Operations and Information Technology Management Group, wrote an article titled "Beyond Insurance: Weighing the Benefits of Driving vs. the Total Costs of Driving" in the November 16 New York Times. For the full article: http://www.nytimes.com/2006/11/16/business/16scene.html (requires login)

Severin Borenstein, E.T. Grether Professor of Business Administration and Public Policy, was quoted in a November 16 USA Today article titled "US Airways faces long road in Delta bid." For the full article: http://www.usatoday.com/travel/flights/2006-11-15-us-airways-cover-usat_x.htm

Linda Kreitzman, executive director of the financial engineering program, was quoted in a November 14 Wall Street Journal article titled "Career Journal - M.B.A. Track: Wall Street Warms to Finance Degree with Focus on Math." For the full article: http://online.wsj.com/article_print/SB116346714347122226.html (requires subscription)

Benjamin Hermalin and Michael Katz's article, The Economics of Product-Line Restrictions With an Application to the Network Neutrality Debate, was referenced in a November 12 U.S. News and World Report article titled "That Unbreakable Glass Ceiling; Not So Neutral on the Net; Location, Location, Location." For the full article: http://www.usnews.com/usnews/biztech/articles/061112/20brief.htm

Borenstein was quoted in a November 12 Louisville Courier article titled "Coal's pitfalls and promises," regarding the effect's of coal usage of global warming. For the full article: http://www.courier-journal.com/apps/pbcs.dll/article?AID=/20061112/NEWS01/611120571/1008/NEWS01

Doug Donovan, MBA 04, was featured in a November 11 Denver Post article titled "Interview: Doug Donovan," regarding his career as a general manager at Echo Mountain Park. For the full article: http://www.denverpost.com/business/ci_4642297

Peter Sealey, adjunct professor of the Haas Marketing Group, was quoted in a November 11 Economist article titled "You've heard this song before," regarding Microsoft's attempt to loosen Apple's grip on digital music. For the full article: http://www.economist.com/business/displaystory.cfm?story_id=E1_RTQNJRS (requires subscription)

Varian was mentioned in a November 9 Ithacan article titled "Library's Internet research fulfills future needs," regarding the vast amount of online content available to the user community. For the full article: http://www.ithaca.edu/ithacan/articles/0611/09/opinion/4libraryr.htm

Victor Pineda, BS, was featured in news outlets for receiving the Jefferson Award for his dedication to inspire and educate the public on abilities of people with disabilities:

+ November 8 CBS 5 article and news segment titled "Challenging Limits, Changing Worlds." For the full story: http://cbs5.com/jeffersonawards/local_story_312142410.html

+ November 5 San Francisco Chronicle article titled "Jefferson Award: Presented to Victor Pineda," For the full article: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/05/LVGTJM3K161.DTL

Jennifer Chatman, Paul J. Cortese Distinguished Professor of Management, was quoted in a November 6 Financial Times article titled "New course to analyse leadership," regarding the Haas School's new leadership course on its MBA core curriculum For the full article: http://www.ft.com/cms/s/b34169f8-6d3b-11db-9a4d-0000779e2340.html

Sealey was quoted in a November 6 Oakland Tribune article titled "High-tech startups gain clout in Silicon Valley." For the full article: http://www.insidebayarea.com/search/ci_4610070

The joint TQM program between the e-TQM College in Dubai , United Arab Emirates and Haas' Management of Technology program was featured in a November 3 Financial Times article titled "UAE college links with UC Berkeley." For the full article: http://www.ft.com/cms/s/d4a4c38c-6b48-11db-bb4a-0000779e2340,dwp_uuid=02e16f4a-46f9-11da-b8e5-
00000e2511c8.html

Kip Hagopian, a venture capitalist, and Ute Frey, the Haas School's associate director of marketing and communications, were mentioned in a November Smart Pros article titled "Accounting for Stock Options: Reasoning by Authority," regarding Hagopian's paper on stock options. For full article: http://accounting.smartpros.com/x55203.xml

Borenstein was quoted in an October 26 Mercury News article titled "Prop. 87 campaigns notable for expense, fact-twisting." For the full article: http://www.mercurynews.com/mld/mercurynews/news/local/states/california/
northern_california/15852470.htm

Dean Tom Campbell was quoted in a KPLC-TV article titled "Free-market economist Milton Friedman dead at 94." For the full article: http://www.kplctv.com/Global/story.asp?S=5694389&nav=0nqx

Happening at Haas

Alumni Events

BAY AREA ALUMNI - Venture Capital Course at Center for Executive Development, Haas School of Business
Monday, November 27, 2006 - Thursday, November 30, 2006
8:00a.m. - 5:00 p.m.
Center for Executive Development, Haas School of Business
Bay Area alumni are invited to the Venture Capital Executive Program at the Center for Executive Development, Haas School of Business. The program is an intensive four-day course designed for junior investment professionals, economic policy advisors, and entrepreneurs striving to gain advanced, results-oriented training in the venture capital process.
To register for the course or for more information, please visit http://execdev.haas.berkeley.edu/VCEP or contact Bart Decker at 510-642-9167 or at decker@haas.berkeley.edu.

ALL ALUMNI - Big Game BBQ at Haas
Saturday, December 2, 2006
10:00 a.m. - 12:00 p.m.
Haas Courtyard
All alumni, guests, faculty, staff and students are invited to the Haas 2006 Big Game BBQ on Saturday, December 2. Join alumni in the Haas Courtyard for the traditional pre-game barbeque. Refreshments, all-you-can-eat barbeque, and live music will be provided. To register, visit http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=66d8c92c-e035-45fb-b5c7-fe0d8efa15b9
For more information, contact events@haas.berkeley.edu.

CHICAGO HAAS/CAL ALUMNI - Big Game Party
Saturday, December 2, 2006
1:00 p.m. - 5:00 p.m.
Lion Head Pub/The Apartment Lounge, 2251 N. Lincoln Avenue, Chicago
Haas alumni are invited to join a group Berkeley and Stanford grads to watch and celebrate the Big Game. The festivities begin at 1:00 p.m. and the game begins at 2:00 p.m. There is a $10 cover charge, which covers hors d'oeuvres and pizza at halftime.
To RSVP or for more information, contact Joe Florczak, joe.florczak@orix.com.

BOSTON CAL/STANFORD ALUMNI - Big Game Party
Saturday, December 2, 2006
The Stanford Alumni Club has invited all Cal Boston alumni to a Big Game party for the Cal-Stanford football game on December 2. Hors d'oeuvres will be served. The location and time are to be announced. 
For more information, contact events@haas.berkeley.edu.

JAPAN ALUMNI - First Cal Alumni Golf Tournament
Tuesday, December 5, 2006
Taiei Country Club, 638 Yokoyama, Taiei-cho, Katori-gun, Chiba
Haas alumni in Japan are invited to the First Cal Alumni Golf Tournament. Money raised at the tournament will go to the Cal Alumni Association. Please RSVP by Friday, November 17. Clients, friends, and spouses are invited. Entry will be on first-come, first-served basis to the first 32 entries. Please RSVP to ucjapan@gol.com.  
For more information, contact Jack Sakazaki, jsakazaki@jsm.jp.

NEW YORK ALUMNI - Winter Celebration in New York
Monday, December 18, 2006
7:00 p.m. - 9:00 p.m.
Haas alumni are invited to the Winter Celebration in New York, hosted by Goldman Sachs. Meet current Haas students while they are in New York spending the week on Wall Street and mingle with other Haas alumni.
For information, contact Gwendaline Mazzara at gmazzara@mba.berkeley.edu.

Seminars

OBIR Colloquium
Richard Hackman, Professor of Sociology and Organizational Psychology, Harvard University
Wednesday, November 29
4:00 p.m. to 5:30 p.m.
Room C325 Cheit Hall
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

Finance Seminar
Tom Noe, Tulane University
Thursday, November 30
4:10 p.m. to 5:40 p.m.
Room C210 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.

Institutional Analysis Workshop
Juan Carlos Hallak, University of Michigan
Productivity, Quality, and Exporting Behavior under Minimum Quality Requirements
Thursday, November 30
4:10 p.m. to 6:00 p.m.
Room C325 Cheit Hall
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Shansby Marketing Seminar
Empirically Identifying the Value of a Brand Alliance: An Application to Professional Team Sports, Yupin Yang, University of Toronto
Friday, December 1
3:30 p.m. to 5:00 p.m.
Room C250 Cheit Hall
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

OBIR Colloquium
Vinit Desai, Haas PhD candidate
Wednesday, December 6
4:00 p.m. to 5:30 p.m.
Room C325 Cheit Hall
For more information, contact Deborah Houy at houy@haas.berkeley.edu.

Finance Seminar
Berkeley doctoral student
Thursday, December 7
4:10 p.m. to 5:40 p.m.
Room C210 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.

Institutional Analysis Workshop
Kyle Bagwell, Columbia University
Thursday, December 7
4:10 p.m. to 6:00 p.m.
Room C325 Cheit Hall
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

Notes and Errata

This is the last issue of Haas NewsWire for 2006. The NewsWire will return to its regular bi-monthly publication schedule on January 16, 2007.

In the last issue of Haas NewsWire we erroneously listed Ilene Chau, Jeffrey Chung, Victor Ho, and Eric Hsiao as MBA students in an article titled "Berkeley MBA Team Takes Second at Citigroup Case Competition 2006 in Hong Kong." These students are undergraduates.

The Haas NewsWire is the bi-monthly electronic news publication for the Haas community published every Monday by the Marketing and Communications Office at the Haas School. Send your news, feedback, and suggestions to haasnews@haas.berkeley.edu.

Archived issues of Haas NewsWire are available online at http://haas.berkeley.edu/groups/newspubs/haasnews/archives/hnarchiv.html.

To subscribe to Haas NewsWire visit https://lists.haas.berkeley.edu/mailman/listinfo.

 
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