Haas News

Dean's Letter
Capitol Projects
Global Connections
New Faces
FEEDBACK From Our Readers

Dean's Letter

Brand Pride

We Are All Berkeley-Haas

Dean Lyons

Dean Lyons flanked by Nikhil Arora and Alejandro Velez, both BS 09, co-founders of Back to the Roots at their Oakland headquarters.

I regularly hear from fellow alumni that they feel more pride than ever in the institution that we all share. This growing sense of identity, accomplishment, and aspiration has been in process for decades. We created it together. And we will continue to feed it together.

Less often, I hear from alumni who graduated prior to the 1990s that their résumés and other references to our school say “School of Business, UC Berkeley” but do not mention the Haas part of our name since the school we share was not called that when they graduated.

I want to assure you that we’re all the Haas School of Business at UC Berkeley. You will have noticed that we, too, are referring to the school in new ways, the name of this magazine being a perfect example. The word “Berkeley” is where the power in our brand is globally—we never want to lose that. I generally refer to “Berkeley-Haas” when I speak externally now. This gets the B-word right out front. It also honors the Haas name that we all share in as well. In more formal settings, I use “Haas School of Business, UC Berkeley.”

Why do some alumni hesitate to use the name for which our school is now known in the marketplace? The answer, I think, comes from their experiences in industry. Take the big four public accounting firms. Someone who retired from one of those four firms’ predecessor companies would never say that they worked for the firm as it is known today. They really are separate institutions.

Berkeley-Haas is a different story. We are the same institution with the same UC Berkeley mother ship, the same mission we’ve always had, and the same values. Our Defining Principles attest to that. They codify the long-standing culture of our school and articulate our personality, regardless of when you graduated. Our name has evolved as has our school in various ways. But the core is the same. We are all Berkeley-Haas.

And as a cohesive community, we support our own. Referring fellow Berkeley-Haas alumni for jobs, steering talented prospective students our way, using our network to make introductions, hiring Haas, and sharing your story—all of these reinforce our values and make Berkeley-Haas even stronger.

Sincerely Yours,
signature
Rich Lyons, BS 82
lyons@haas.berkeley.edu


Capitol Projects

Berkeley EMBAs get inside track on how Washington works

Haas Professor and former Dean Laura Tyson and Federal Reserve Chair and Haas Professor Emeritus Janet Yellen.

Haas Professor and former Dean Laura Tyson and Federal Reserve Chair and Haas Professor Emeritus Janet Yellen.

Federal Reserve Chair and Haas Professor Emeritus Janet Yellen was one of many Washington luminaries to meet with students in the Berkeley MBA for Executives Program during their immersion week last July in the nation’s capital.

Haas Prof. Laura Tyson, who has served as an economic advisor to Presidents Clinton and Obama, leveraged her extensive professional and personal networks to reveal multiple perspectives on the relationship between business and policy.

EMBA students surround Alan Greenspan, former chairman of the Federal Reserve, and his wife, NBC News Chief Foreign Affairs Correspondent Andrea Mitchell.

EMBA students surround Alan Greenspan, former chairman of the Federal Reserve, and his wife, NBC News Chief Foreign Affairs Correspondent Andrea Mitchell.

Students attended meetings and events that yielded insights from members of Congress, White House policy makers, ambassadors, lobbyists, and journalists. “The EMBA DC Immersion Week provided what was truly a once-in-a-lifetime opportunity to interact in a substantial way with the very top level of leaders in Washington,” says Peter Yang, EMBA 14. The Washington, D.C., trip is one of five immersive experiences emphasizing experiential learning, collaboration with elite companies, and networking with high-level business and policy experts.


Global Connections

New CEE head announces executive program in India

Jeff Rosenthal is the new CEO of the UC Berkeley Center for Executive Education.

Jeff Rosenthal is the new CEO of the UC Berkeley Center for Executive Education.

Berkeley-Haas will teach innovation and leadership principles in India this November with a new executive program designed for business leaders there.

“CEE is excited to launch this program in India,” says Jeff Rosenthal, the new CEO of the UC Berkeley Center for Executive Education (CEE). Rosenthal, previously with Korn Ferry, is a former lecturer at Berkeley-Haas and assumed his post in August. “Given India’s growth and importance in the global business community, we are happy to be playing a part in developing great leaders there.”

The one-year program aims to enroll approximately 50 director- and VP-level executives, primarily from India, but also from neighboring countries in South and Southeast Asia. It includes four weeklong modules taught by Haas professors, focusing on leadership, innovation, strategy, and product management and communications. Berkeley-Haas alumni qualify for preferential pricing for all open-enrollment programs.


New Faces

Staff members focus on services for alumni

Director of Alumni Relations Sarah Hernandez and Associate Director of the MBA Career Management Group Lara Klein.

Director of Alumni Relations Sarah Hernandez and Associate Director of the MBA Career Management Group Lara Klein.

Two new staff members will help connect alumni to one another and boost lifelong learning programs and career services. Sarah Hernandez, the director of alumni relations, will cultivate and develop the alumni network through events like the popular faculty roadshows. She’ll also work with volunteers to strengthen existing Berkeley-Haas Alumni Network chapters and help launch new chapters. Hernandez has many years of experience helping B-school alumni communities thrive. Most recently, she was the senior associate director for regional programs and lifelong learning at Stanford Graduate School of Business. Prior to Stanford, she established the West Coast alumni relations office for the Kellogg School of Management.

Lara Klein, BA 90 (psychology), is associate director of the Haas MBA Career Management Group (CMG). She offers one-on-one coaching for MBA alumni in any stage of their careers—for example, mid-career executives seeking a promotion and parents looking to rejoin the workforce after raising children. All MBA alumni receive six free coaching sessions a year via the CMG, held in person or over the phone. Sign up through CareerNet at haas.berkeley.edu/alumni/benefits. Klein, who has extensive coaching and HR experience, will work with alumni relations to plan programs for alumni chapters nationwide. The CMG also offers nearly 100 webinars each year, networking events, workshops, a worldwide career advisor referral network (fee-based), and networked job-search teams.


FEEDBACK From Our Readers

summer2014

Reading Professor Terrence Hendershott’s claim in his interview with Pamela Tom that there is no “conspiracy” to rig the stock market against ordinary investors reminds me of Captain Renault’s statement in the movie Casablanca: “I’m shocked, shocked to find that gambling is going on in here!” Perhaps Hendershott chooses to believe that high frequency traders (HFTs) spend millions to place their servers within inches of the various exchange servers and pay millions more to major investment banks to sit inside their “dark pools” just for good luck. I have personally experienced some of my trades being “front ended” by whomever it was (HFTs, banks, institutional investors?) because I naively placed them as market, not limit, orders. If Prof. Hendershott paid attention to all of what Michael Lewis wrote about in Flash Boys he would know that it isn’t just HFTs that are gaming the markets but also their big partners in deceit on Wall Street itself.

Charles McCormack, MBA 76

Tell us what you think about this issue. Send feedback to: letters@haas.berkeley.edu.


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