Haas School of Business

Alumni Bookshelf

 

Knock on Wood

As the world seeks to reduce dependence on fossil fuels, wood--the oldest renewable energy resource--is becoming a direct substitute for heating and producing electricity in developing and industrialized nations. But wood is not without its issues, including sustainability, as Brooks Mendell, MBA 00, notes in Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels (Forest Historical Society, 2012). The book explores the historical context and contemporary issues surrounding wood bioenergy, including chapters on cellulosic ethanol and public policy. Mendell received a PhD in forest finance at the University of Georgia and now serves as president at Forisk, a forestry consulting and research firm.

Brand Yourself


Market, message, money, and meaning are the four elements of 4M Personal Branding, a new book written and published by Bjorn Austraat, MBA 09. The book uses a methodology developed by Austratt, who brings more than 20 years of experience in marketing and sales community, international negotiations, and business strategy. The book offers a step-by-step guide to defining, communicating, monetizing, and growing a personal brand, with real-life examples and hands-on exercises. Along the way, readers create a personal communication strategy, determine salary requirements for successful negotiations, and align their personal brand with their core values.

Gold and Copper in Calaveras

H. Stuart "Stu" Manners, BS 51, details the history of more than 20 small villages and cities along the Highway 4 Ebbetts Pass Corridor in Calaveras County in The Sights and History of Arnold, Murphys and "Copper."

Manners begins with the goings-on of the region's indigenous population and then continues with the history of Murphy ranch and Telegraph City, one of a handful of ghost towns left in the county. He describes the major discovery of copper in the 1860s and the formation of Copperopolis. While Manners also describes the history of the Mother Lode city Angels Camp, even more detail of that town can be found in his first book, A History of Angels Camp. For a copy of the book, email Manners at purdyboy@goldrush.com.

 

 

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