Fall 2007


Cover Story

The Voice of the Customer
Bank of America's Barbara Desoer, MBA 77, makes banking more accessible.


Feature Stories

Feats in Finance
Haas alumni innovate on Wall Street and beyond.

Your Haas Network
Meet six individuals that make the Haas Alumni Network such a valuable resource.


Power of Ideas


Last Minute Shoppers Settle for Less
Prof. Jennifer Aaker explores how time affects purchasing decisions and marketing messages.


Finding Red Flags for Companies that 'Cook the Books'
Prof. Patricia Dechow exposes indicators of accounting fraud.



Cal Business Fall 2007 cover

CalBusiness Fall 2007