Vogel Receives Book Award
Haas School Professor David J. Vogel was honored with a best book award from the Academy of Management at its annual meeting in Anaheim in August.
Vogel, an expert in corporate ethics, earned the academy's Social Issues in Management Division Best Book Award 2008 for his book The Market for Virtue: The Potential and Limits of Corporate Social Responsibility, published in 2005 by Brookings Institution Press.
Vogel was inspired to write the book in 2000 with the resurging interest in corporate ethics, philanthropy, and volunteerism, along with the belief that such practices would increase profitability. In his research, he found little proof that corporate social responsibility directly improved firms' bottom lines, but discovered it could still improve public perception, employee morale, and loyalty among senior management.