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- Spring/Summer 2010 CalBusiness
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Faculty Books
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Super-Flexibility for
Knowledge Enterprises:
A Toolkit for Dynamic
Adaptation (2nd ed.) Homa Bahrami Springer Publishers |
 |
Now You See It: Simple
Visualization Techniques
for Quantitative Analysis Stephen Few Analytics Press |
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Global Challenges in
Responsible Business David Levine and David Vogel Cambridge University Press |
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The Entrepreneur’s Legal
Guide to Starting Up: 35
Little-Known Facts, Secrets,
Techniques, and Tricks to
Making Sure You Get Every
Penny’s Worth of Value
from Your Lawyer Naeem Zafar Five Mountain Press |
 |
Finance Essentials
for Entrepreneurs:
A Simple Guide
to Creating and
Understanding
Financial Statements
for Your Business Naeem Zafar Five Mountain Press |
 |
Market Research on
a Shoestring: Get a
Reality Check on
Your Big Idea for
Less than $100 Naeem Zafar Five Mountain Press |
From top to bottom: Clorox’s John Jamieson outlines his view of the design process. Autodesk CEO Carl Bass shows how nature inspires design. Google’s Elizabeth Windram stresses the importance of talking with potential users at the very beginning of product development.
