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Summer 2004 CalBusiness  
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SUMMER 2004
New Faculty Books



Brand Portfolio Strategy

David A. Aaker
, Professor Emeritus

Free Press, 2004

European Union Trade Strategies: Between Globalism and Regionalism

Vinod K. Aggarwal, affiliated professor, Business and Public Policy Group, and Edward Fogarty

Palgrave, 2004

Latin American Trade Strategies in a Regionalizing World

Vinod K. Aggarwal, affiliated professor, Business and Public Policy Group; Ralph Espach; and Joseph Tulchin

Woodrow Wilson Press and Stanford University Press, 2004

Super-Flexibility for Knowledge Enterprise

Homa Bahrami, senior lecturer, Organizational Behavior and Industrial Relations Group; Stuart Evans; and Homa Evans

Springer Verlag, 2004



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Brand Portfolio Strategy

 

Brand Portfolio Strategy
David A. Aaker, Professor Emeritus
Free Press, 2004


 
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