Summer 2007

Alumni News

New Strategic Plan for HAN

The Haas Alumni Network (HAN) volunteers and staff capitalized on the recent excitement and focus of the school's new "Leading Through Innovation" initiative to create its own updated strategic vision.


A dedicated group of alumni, students, and staff worked throughout the summer and fall of 2006 to develop the new strategic framework. We confirmed that HAN's mission is to drive allegiance, connection, and contribution to Haas and that HAN cultivates ambassadors to motivate investors, build and foster community, and deliver innovative programs and services. HAN plans to build on its strong foundation by delivering seamless engagement with the Haas School via the integration of teams, communications, and programs, as well as by cultivating the emotional connection between Haas and its constituents.


In our 2007-2009 HAN Strategic Plan, HAN is focusing its efforts in three key opportunity areas: (1) invigorating the delivery of events, communications, and services; (2) communicating powerfully; and (3) empowering people.


Already, the Development and the Alumni Relations teams have begun to work more cohesively to achieve mutual goals. The teams of staff and volunteers are working synergistically to help each other better serve our constituents. Going forward, messages, communications, programs, and events will be increasingly coordinated to achieve our shared overall mission.


In other news, Melissa Johnson and Leslie Kanberg joined the team this winter help grow the Annual Fund and to expand the alumni network. Melissa serves as the director of the Haas Annual Fund and Leslie is the new director of Alumni Relations.


Melissa joins Haas after serving as the director of Annual Giving at UC Berkeley's Boalt Hall School of Law for the past two years where she increased overall giving by 36%. She can be reached at Leslie has extensive program development and international experience having served as the director of international programs at UC Berkeley Extension for nine years. Leslie can be reached at


Please join me in welcoming them to the team!


Best wishes from campus,


Tenny Frost, executive director, Alumni Relations


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