CalBusiness

 

Spring/Summer 2008

In Brief

Aaker Makes Top 10 Marketers List


David Aaker, the E.T. Grether Professor Emeritus of Marketing and Public Policy, was recently named one of the nation's top ten marketers by an elite group of marketing executives.


Aaker, an expert on branding, ranked #5 on a list of the most important marketing/business gurus compiled by the Marketing Executives Network Group, Advertising Age reported. Best-selling author Seth Godin held the top spot, followed by Apple CEO Steve Jobs.


Aaker has published more than 12 books and 100 articles on marketing. He is vice chairman of Prophet Brand Strategies, a San Francisco consulting firm founded by two former students.


 

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Professor David Aaker

Professor David Aaker