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Obituaries
Computer Simulation Expert Austin Hoggatt
Haas School Professor
Emeritus Austin “Auggie”
Hoggatt, a simulation
expert who helped start
the Berkeley Energy and
Resources Group, died of congestive heart
failure at his home April 29. He was 79.
Before joining the business school at UC
Berkeley in 1957, Hoggatt earned his PhD
at the University of Minnesota, Minneapolis,
writing the first thesis in the US that used simulations
with a human-to-computer interface.
Hoggatt served as the director of UC
Berkeley’s Computer Center from 1961 to
1962. At the business school, he co-founded
the Management Science Laboratory with
Professor Fred Balderston in 1968 and served
as its chairman. The lab, funded by the National
Science Foundation, was the first to run computer
simulations in game theory and experimental
economics with human-to-computer
interface, according to his family.
Hoggatt and Balderston co-authored an
influential book, Simulation of Market Processes,
based on computer simulations they had conducted
on the lumber industry.
“The book was a breakthrough because this
kind of analysis of an entire industry was not
possible before the advent of computers,” Haas
Professor Thomas Marschak said. “Hoggatt was
a pioneer in computing even before the field of
computer science had emerged.”
In 1972 Hoggatt was invited by former
Berkeley Professor John Holdren, currently
President Obama’s adviser on science and
technology, to help launch the interdisciplinary
Energy and Resources Group to foster
research and leadership in environmental
resources and sustainability at UC Berkeley.
Hoggatt taught mathematics, statistics, and
quantitative methods at all levels, from undergraduates
to PhD students.
Hoggatt is survived by his wife of 57 years,
Patricia Jane Lynn, with whom he raised five
daughters -- Lynn, Tina, Karen (deceased), Dawn,
and Wendy. Donations in honor of Hoggatt may
be made to The Bear Fellowship at the Energy
and Resources Group, University of California,
Berkeley, erg.berkeley.edu, (510) 642-1640.
Transportation Expert Ernest Koenigsberg
Professor Emeritus Ernest
Koenigsberg died of
heart failure at his San
Francisco home on April
20, four days after his
86th birthday.
Koenigsberg joined the Haas School as a
lecturer in 1963 and was appointed professor
in 1982. He retired in 1991.
An expert in operations research and management
science, Koenigsberg focused much
of his work on transportation and shipping. He
was also a popular teacher.
“He embodied everything we wanted in the
classroom,” said former Haas School Dean and
faculty colleague Raymond Miles. “He was an
excellent teacher who could bring real-world
experience into his classes.”
Koenigsberg is survived by his wife of
54 years, Susan; his daughter, Joanna, of
London; his son, Martin, of Los Angeles; and
four grandchildren.
Donations may be sent to the American
Friends of The Hebrew University, One Battery
Park Plaza, 25th Floor, New York, NY 10004, or
via credit card at afhu.org/civicrm/contribute/
transact?reset=1&id=1.
VC Veteran Jay Morrison, PhD 77
Venture capitalist Jay
Morrison, PhD 77, a
longtime supporter of
entrepreneurship at the
Haas School, passed
away Jan. 6 after a battle
with brain cancer. He
was 61 years old.
Morrison was an active speaker and adviser
to the Berkeley Entrepreneurs Forum, a series
of events organized by the Haas School’s Lester
Center for Entrepreneurship and Innovation. He
received a special award from the Lester Center
at its 2008 annual dinner for his contribution to
the field of entrepreneurship.
“Jay was true gold and blue. He was a consistent
and solid friend of the Lester Center and an
inspiration to generations of students,” said Jerry
Engel, the Lester Center’s executive director.
“Jay will be missed by all of us very much.”
Morrison spent more than 25 years in
the venture capital industry, first at Berkeley
International Capital and then later as founder
and general partner of Newbury Ventures. At
Newbury, he focused on investments in communications
systems, semiconductor devices, and
software. He also was a senior research fellow at
the National Bureau of Economic Research.
Morrison earned a BS in industrial engineering
and an MS in operations research from
Ohio State and a PhD in management sciences
from the Haas School.
Morrison is survived by his wife, Jody Poor
Morrison; his son, Geoffrey; and his daughter,
Kimberly. In lieu of flowers, the family asks
that donations in Morrison’s honor be made
to Room-to-Read, 111 Sutter St., 16th Floor,
San Francisco, CA 94104 or The Make-A-Wish
Foundation of America, P.O. Box 29119,
Phoenix, AZ 85038.
Alumnus Rich Roberts, MBA 99
Richard C. Roberts, MBA
99, died peacefully at
home in San Rafael on
April 23 after a courageous
battle with cancer.
He was 38.
Roberts was born and
raised in Massachusetts,
where he graduated from Boston College.
He began his career as a CPA at Coopers &
Lybrand and soon moved out west to Southern
California to work at the Walt Disney Co.
After several years in Santa Monica, Roberts
moved to the Bay Area, where he earned an
MBA from the Haas School. While at Haas,
he discovered his entrepreneurial streak and
began working at startups in San Francisco.
He co-founded and sold an Internet marketing
company, GetRelevant, and helped turn around
a struggling CD/DVD duplication service.
After discovering he had cancer, Roberts
chronicled his battle against the disease for
family and friends on a sometimes humorous
blog, http://richfights.blogspot.com/.
“To say Rich was an inspiration is quite the
understatement. In class he was gregarious,
smiling, and a great team member and contributor,”
said Jerry Engel, executive director
of the Lester Center for Entrepreneurship and
Innovation. “After Rich became ill, though, he
became a leader, a role model for all of us to look
to when we meet challenges in our own lives.”
Roberts enjoyed traveling, and some of his
favorite spots were Bali, Thailand, Costa Rica,
and Australia. A passionate swing dancer,
Roberts coordinated many swing dance nights
with his friends while he was at Haas.
Roberts is survived by his wife, Michelle;
daughter, Lucy; parents Richard (Duke) and
Diane; and sister, Sharon Pina, and brotherin-
law, David Pina, and nieces Lauren and
Rachel Pina.
The family requests that donations in
Roberts’ memory be made to any of the
following organizations:
- A fund to benefit his daughter’s
education. Please make a check
payable to Lucy Roberts and send it to
The Lucy Roberts Fund
2030 Union St., Suite 205
San Francisco, CA 94123. - The Richard C. Roberts Scholarship, established at Roberts’ high school alma mater in Massachusetts. Please make checks payable to Bishop Stang High School and note that your donation is for the Richard C. Roberts Scholarship. Contributions should be sent to Richard C. Roberts Scholarship, Bishop Stang, Attention: Advancement, 500 Slocum Road, North Dartmouth, MA 02747.
- The Melanoma Research Foundation, melanoma.org/memorialdonation.aspx.
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