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Winter 2002 CalBusiness  
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A Lifetime of Leadership

Cover Story

Building a Legacy
Peter E. Haas Sr. received the Haas School's highest honors - the 2001 Business Leader of the Year and Lifetime Achievement awards - for his lifetime of leadership in business and social responsibility.

Feature Stories

Keep it Simple, Marketer!
Marketing Success in the 21st Century is All About Fewer Choices and Relieving Customer Stress An excerpt from a new book, Simplicity Marketing, By Peter Sealey and Steven M. Cristol.

The Tyson Years
In an interview with CalBusiness editors, Laura Tyson reflects on her tenure as dean of the Haas School from July 1998 to December 2001.


A Lifetime of Leadership

A Lifetime of Leadership
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