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Feature Story
Haas in New York City and Boston: Haas Alumni Make
Their Mark
Heidi Gilman, MBA 01
Early Childhood Marketing Director
Scholastic Education
New York
Working in the field of educational publishing and
technology, Heidi Gilman knew she would eventually have
to contend with New York, the publishing capital of
the world. While visiting Manhattan for informational
interviews in August 2001, Gilman was stunned to walk
into Scholastic Publishing -- an industry giant –
and walk out with a job offer.
While a student at Haas, Gilman helped the educational
toy company LeapFrog enter the school market. Her plan
for turning LeapFrog's touch pad technology into
a tool for adult literacy made her a finalist in the
Haas Social Venture Business Plan Competition in 2001
and landed her a job with the firm after graduation.
Now director of product marketing at Scholastic, Gilman
is guiding strategic development and marketing of books
and reading curricula for elementary schools. "Coming
from the Bay Area and start-up companies, I wasn't sure
how I would be received in the established world of
textbook publishing," she says "But my Berkeley
degree combined with my background in teaching and my
experience in product development has proven to be a
powerful combination."
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