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In Brief
MIT/Sloan Honors Aaker
Branding guru and Professor Emeritus David
Aaker was given the Buck Weaver Award for Marketing
by the MIT Sloan School of Management last September.
Aaker is the author of 13 books and 100 articles, focusing
primarily on the field of branding. This award was established
last year at MIT Sloan and sponsored by General Motors
Corp. to honor individuals who have made important contributions
to the advancement of theory and practice in marketing
science. Aaker serves as vice chairman of the consulting
firm Prophet.
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