[an error occurred while processing this directive]
University of California Berkeley Haas School of Business Cronk Gate [an error occurred while processing this directive]
[an error occurred while processing this directive]
Winter 2005 CalBusiness  
Cover Story  
Feature Stories  
From the Dean  
In Brief  
The Power of Ideas  
Connected at Haas  
Alumni News  
About CalBusiness  
Past Issues  


In Brief

MIT/Sloan Honors Aaker

Branding guru and Professor Emeritus David Aaker was given the Buck Weaver Award for Marketing by the MIT Sloan School of Management last September.

Aaker is the author of 13 books and 100 articles, focusing primarily on the field of branding. This award was established last year at MIT Sloan and sponsored by General Motors Corp. to honor individuals who have made important contributions to the advancement of theory and practice in marketing science. Aaker serves as vice chairman of the consulting firm Prophet.

Previous Story | "In Brief" Table of Contents | Next Story


David Aaker

David Aaker

E.T. Grether Professor of Marketing and Public Policy

At Haas since 1968

Haas Home | Contact Haas | Site Index | Visit Haas | Apply
Copyright © 1996-2011 Haas School of Business, University of California, Berkeley