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Winter 2005 CalBusiness  
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In Brief

New Faculty Talent Joins Haas

The Haas School hired five new faculty for 2004-2005. Here we touch on their current research interests and activities.

New Faculty Talent Joins Haas

Eduardo Andrade, Waverly Ding, Shai Levi (front row)
Xuanming Su, Alexandre Mas (back row)

What Loosens Your Wallet
The role emotions play in consumers' buying decisions may be complex, but Assistant Professor Eduardo Andrade is using the Haas School's new XLab (Experimental Social Sciences Laboratory) to conduct experiments to discover the precise combinations of mood and motivation that will get people to spend money. He explains that people may turn to consumption to alleviate negative feelings, a phenomenon known as mood regulation. But bad feelings can make people feel negative about going shopping, too, an effect known as mood coloring. "My question is can we predict consumer choices when we evaluate these two mechanisms together?" says Andrade.

A member of the Haas Marketing Group, Andrade holds a Ph.D. in marketing from the University of Florida, an M.Sc. in marketing from the École des HEC – University of Montreal, and a BS in business from the Universidade Federal de Santa Catarina in Brazil.

Biotech and Academia
In her research on the evolving relationship between academia and the biotechnology industry, Assistant Professor Waverly Ding has found that the relationship is reciprocal, with industry influencing academia and academia, in turn, influencing industry. In her research she has studied conditions under which university-employed scientists have been willing to enter the biotech industry over the past 30 years, thereby breaking long-standing taboos against academics participating in commercial activities. Analyzing data on some 6,000 scientists, Ding discovered that the presence of colleagues and collaborators who already had some entrepreneurial experience significantly boosted the likelihood that Ph.D. researchers would become involved in business ventures.

Ding, who joined the Haas Organizational Behavior and Industrial Relations Group, holds an MBA and Ph.D. in business from the University of Chicago. She also holds an MA in sociology from New York University and a BA in English from Beijing Foreign Studies University.

The Truth About Earnings
Assistant Professor Shai Levi, who joined the Haas Accounting Group this fall, has found that investors who rely on firms' press releases when making investments, but fail to take that firm's official SEC filings into consideration, are not doing themselves any favors. According to Levi, investors often fixate on the limited financial information firms voluntarily disclose in their end-of-quarter press releases and then don't adequately revise their view of a firm's performance when the full set of financial reports is filed with the SEC a few weeks later.

Levi holds a Ph.D. in business administration from New York University, and a law degree (LLB) and BA in economics from Tel Aviv University.

A Happy Workforce Pays Off
Disgruntled employees can harm firms financially if their irritation translates into poor workmanship and defective products, according to Assistant Professor Alexandre Mas, who bases his work on several years of research into labor unrest and worker performance. When he studied Bridgestone/ Firestone, which refused to negotiate flexibly with its workers' union in several plants between 1994 and 1996, Mas determined that the quality of the tires produced in one of the plants involved in the labor dispute was significantly lower than that of tires produced in plants unaffected by the strife. Defective tires from the affected plant resulted in 70 automobile deaths, the recall of 14 million tires, and a loss in company stock value of $9 billion in four months.

Mas, who joined the Haas Economic Analysis and Policy Group, earned his Ph.D. and MA in economics from Princeton University, and his BA in economics and mathematics from Macalester College.

Who Gets Served, When
Patients awaiting donor kidneys could significantly increase their chances for a successful transplant if a mathematical model recently developed by Assistant Professor Xuanming Su was adopted to prioritize the waiting list more effectively. Su, a new assistant professor in the Operations and Information Technology Management group, used queuing theory – the study of who gets served, when – to develop a model to manage the list of patients waiting for kidney transplants. He plans to submit a proposal to modify the current system [according to his study] to the national committee in charge of transplant policy decisions.

Su holds a Ph.D. in business, MS degrees in statistics and in computer science, a BA in economics, and a BS in mathematics, all from Stanford University.

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New Faculty Talent Joins Haas

Meet the New Faculty

Eduardo Andrade, Waverly Ding, Shai Levi (front row), Xuanming Su, Alexandre Mas (back row) bring a plethora of new talents and interests to the Haas School.

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