Winter 2006

Alumni Notes & News


Richard Holton, former Haas School Dean, Dies at Age 79

Richard HoltonRichard H. Holton, professor emeritus and former dean of the Haas School of Business, died on Oct. 24, 2005, in his home at the age of 79, after battling cancer and Parkinson's disease.

Holton was an acknowledged leader in the fields of marketing, international business, and entrepreneurship, and left a lasting imprint in these areas at the Haas School. He joined the business school in 1957 and served as dean from 1967 to 1976.

Holton's key accomplishments as dean include the establishment of the school's entrepreneurship program in 1970; the first curriculum for international business studies; the 1972 launch of the part-time MBA program (now the Evening & Weekend MBA Program), and a system of student ratings of all courses at the Haas School.

Holton was awarded the Berkeley Citation, the university's highest honor, in 1991, the year he retired.

"Dick Holton was the consummate colleague, thoughtful, considerate, always willing to help and always concerned with the greater good of the school and the university," said Raymond Miles, professor emeritus and former dean of the Haas School. "There are many other contributions that Dick made to the school and the campus over the course of his forty-plus years but none more valuable than his self-effacing charm, his quiet good humor, and his tireless devotion."

Prior to becoming dean, Holton held several economic appointments in Washington, D.C. President John F. Kennedy appointed him to assistant secretary of commerce (1963-65). Under President Lyndon B. Johnson he served as chairman of the President's Consumer Advisory Council (1967-68) and as chairman of the Public Advisory Committee on Truth in Lending Regulations of the Federal Reserve Board (1968-72).

He is survived by Constance, his wife of nearly sixty years; his brother, David; his three children; and three grandchildren. A complete copy of Dean Holton's obituary is available at: releases/2005/10/28_holtonobit.shtml.

The family asks that donations in honor of Holton be sent to Doctors Without Borders at

Haas Mourns the Loss of Alumnus and Lecturer Paul Rogers

The Haas School community mourns the tragic loss of alumnus and entrepreneurship lecturer Paul Rogers, who together with his wife, Julie Wycoff, was the victim of a fatal attack on January 31.

Rogers, 48, and his wife were killed in their home in El Cerrito, Calif., allegedly by Wycoff's brother, who was arrested later that morning.

Rogers earned his JD/MBA, a concurrent business and law degree, at UC Berkeley in 1988 and his BS in environmental policy analysis from UC Davis in 1983. He was the managing director of the El Cerrito law firm Rogers and Meador, which he founded in 2003.

Passionate about entrepreneurship, he was a frequent guest speaker for the Haas School's Lester Center for Entrepreneurship and Innovation, and has been teaching entrepreneurship at Haas since 2000.

"Paul Rogers filled every minute of his life with energy and commitment to serving," said Tom Campbell, dean of the Haas School. "We will miss him in the entrepreneurship program, and in the family that comprises our Haas School."

This semester, Rogers was co-teaching the flagship entrepreneurship course for full-time and evening and weekend MBA students. The course will continue to be taught by his coinstructor, Mark Coopersmith, MBA 86, who is also president of Brand Strategy at Addis in Berkeley.

In addition to teaching, Rogers served on the advisory board of the Lester Center and was a mentor to many fledgling MBA start-up ventures that sprung from this course and from the center's incubator, the Berkeley Entrepreneurship Laboratory.

"We have a motto here at Haas that entrepreneurship is a team sport, and Paul Rogers was a key player on our team," said Jerome Engel, executive director of the Lester Center. "We are very sad to have lost him."

A memorial fund has been established for the three children, ages 12, 15, and 17, who were left behind. Those wishing to contribute may send their donations to:

The Rogers Family Memorial Fund Mechanics Bank, El Cerrito Branch
9996 San Pablo Avenue, El Cerrito, CA 94530
Branch Telephone: 510-558-2300
Account Number: 4086-7846
Bank Routing Number: 1211-02036

Haas School Mourns the Loss of Business Legend and Friend Peter E. Haas, Sr.

Peter E. Haas, Sr.Peter E. Haas, Sr., who led Levi Strauss & Co. to become one of the largest and most well respected manufacturing companies in the world and was a dear friend, a trusted advisor, and a generous supporter of the Haas School of Business, died on December 3, 2005, at the age of 86.

Haas graduated from UC Berkeley with an undergraduate degree in economics in 1940. He was instrumental in his family's gift that named the school in honor of his late father Walter A. Haas, Sr., and is one of only three individuals to have been honored with the school's Lifetime Achievement Award.

"Peter Haas established an identity between his company, his family, and two hugely important concepts: integrity and community involvement. His legacy is enormous," said Dean Tom Campbell. "Our school, which bears the Haas family name, is proud of that association because of the virtues that Peter Haas exemplified. In person, he was unfailingly kind and considerate. His interest in our school never diminished, even after his mobility was restricted. He encouraged the Haas School to be the best, and never to forget the purpose of business education was to create opportunity for others. All of us at the Haas School deeply mourn his loss."

Peter Haas combined business acumen and deep personal values to make Levi Strauss & Co. a worldwide success. He served as the company's president (197081), CEO (197681), and chairman of the board (198289). Financial World named him "Chief Executive Officer of the Year" in 1981, and Time Magazine named him a "Leader of Tomorrow" in 1953.

"His leadership in finance, operations, and manufacturing was critical in turning a small regional company into the world's largest apparel manufacturer," said Earl F. Cheit, a long-time friend of Peter Haas and Dean Emeritus of the school. "He was a quiet, unassuming leader who took great interest in the Haas School and its students. His vision and strong support were instrumental in the cornerstone gift that made our building possible."

When Haas first joined his father and brother in the family business in 1945, Levi Strauss & Co. had three small factories in San Francisco, San Jose, and Santa Cruz. The company had $8 million in sales, only $2 million of which were denim products; the rest came from its wholesale business. In comparison, at its peak in 1996 the company had $7 billion in sales and operated 85 facilities in 49 countries.

Convinced that corporate social responsibility and corporate success are inextricably linked, Peter Haas became a pioneer of a social responsibility movement that has set new standards for the corporate world. For example, under his leadership, Levi Strauss & Co. began to integrate its plants in the Bay Area in the mid-1940s and in the Southern US in the 1950s, long before the start of the civil rights movement. The company is also known as an industry leader with respect to offering generous employee benefits and to sharing its wealth with its employees and with the community.

Of the many philanthropic causes Peter Haas has supported throughout his lifetime from the United Way and the Jewish Community Federation to childhood development programs for San Francisco's poor -- he has been especially generous to his alma mater, the University of California, Berkeley. He helped raise one-third of the $1.44 billion New Century Campaign.

In 1989 Peter Haas and his siblings Walter Haas, Jr., and Rhoda Goldman made a $27 million cornerstone gift to the school that enabled the $55 million construction of its current facilities. The school subsequently was named in honor of their late father, Walter A. Haas, Sr., who was a 1910 graduate of its undergraduate program. He also provided financial aid to Berkeley students in the 1960s and, in 1976, helped the business school create its first career center.

"Peter Haas was one of the most wonderful human beings I have met since I came to Cal," said Chancellor, Robert Birgeneau in his obituary. "His genuine humility, his pervasive concern for others, and his determination to improve the world were central to who he was. We are diminished and profoundly saddened by his passing."

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