Courting Students with New Media
The Haas School web site is now home to podcasts, blogs, and a video, making it an even richer source of information for prospective MBA students.
One of the first business schools to podcast admissions information, Haas' content includes tips for completing the Berkeley MBA application and securing financial aid.
Listeners can hear podcasts by MBA Career Services Director Abby Scott on the career search process, Executive Associate Dean Richard Lyons on the school's Leading Through Innovation brand, and Andrew Isaacs, adjunct professor and executive director, on the Management of Technology Program.
Two blogs are available to prospective students, one offering insight into full-time MBA admissions and another sharing a candid glimpse into the Berkeley MBA experience through contributions from eight current students. The student entries have discussed everything from company presentations to bidding on electives.