Students Help Make Meals Sustainable
After taking field trips to feedlots and slaughter houses, six Berkeley MBA students shared their insights on the beef supply chain with senior executives of McDonald's, making recommendations that could result in cleaner streams, safer cattle feed, and improved working conditions for laborers.
Renu Bhatt, MBA 06; Jennifer Feldman, MBA 06; Eric Potts, MBA 06; and Kirsten Tobey, MBA 06; Francois Perrot, MBA 05; and David Kwok, MBA 06, advised the company as part of the McDonald's Research Fellows Program in Corporate Social Responsibility, a partnership between the Haas School's Center for Responsible Business and McDonald's Corporation. Their efforts culminated with a report and presentation to McDonald's senior management in April 2006.
McDonald's featured the students' recommendations as a special "Fork to Farm" section in its 2006 Worldwide Corporate Responsibility Report. The report included a response from Catherine E. Adams, McDonald's corporate vice president of worldwide quality, food safety and nutrition, who noted, "We take the recommendations in the CSR Fellows' report seriously and pledge to look into each one."