Job Title: Senior Marketing Communications Manager -
Development and Alumni Relations #13996
Job ID: 13996
Location: Main Campus-Berkeley
Full/Part Time: Part-Time
Department: Haas School of Business
Application Review Date: The First Review Date for this job is: June 5, 2012
The Office of Marketing and Communications designs and implements a comprehensive, unified marketing and communications effort for the Haas School of Business and its degree and non-degree instructional programs, research centers, public service activities, and external relations activities. The Office is responsible for managing the Haas School/UC Berkeley “brand” image by providing strategic marketing and communications advice and planning to the Dean, the Dean’s Council, program directors, other senior staff and faculty throughout the School. The Office is also responsible for developing and managing a broad range of initiatives in marketing, communications (print and web-based, as well as other marketing communications channels), media relations, and community relations to promote greater external understanding and recognition of the Haas School’s contributions.
The Senior Marketing Communications Manager -- Development and Alumni Relations provides broad strategic and specific tactical marketing communications support and services, as well as consulting, to the School’s fund raising and alumni relations programs and activities. The job reports to the Executive Director of Marketing and Communications, with a dotted line relationship to the Assistant Dean of Development and Alumni Relations. The position is based in the Haas School’s Development and Alumni Relations Offices at the School’s Addison Street location in downtown Berkeley.
Manages complex comprehensive communications programs, including written, visual, and electronic communications, for the Development and Alumni Relations Office at the Haas School of Business.
Works with departmental and school administration to create, develop, and implement comprehensive long and short term strategic communications plans.
• Working with members of the Haas development and alumni relations team to assess their promotional needs and develop a marketing communications strategy and implementation plan in accordance with the school’s brand and overall marketing goals.
Provides advice and counsel to departmental and school administration on all aspects of communications, including strategic planning, effective messaging, and problem resolution.
• Develop and effectively utilize a system of metrics to test effectiveness of various marketing communications collateral, including online publications.
Produces a variety of communication pieces in a variety of venues including written, visual, and electronic communications.
1. Manage, write, and edit annual report to donors.
2. Act as managing editor/writer of 3 issues per year of Capital Campaign Report in CalBusiness (and integrated into Haas NewsWire and eHan newsletter, as appropriate). Includes, but is not limited to, producing:
a. Donor profiles
b. Stories about fund raising priorities and successes.
c. Content for press releases and media pitches on the campaign.
3. Develop effective, innovative online versions of key stories, messages, and print publications, etc.
4. Provide strategic consultation on messaging.
a. Writing and editing of key messages for fund raising leaders, including the Dean.
b. Harmonizing school communication priorities and the Haas brand communication strategies and with campaign/fundraising strategies and plans.
c. Assist/write/gather materials for various projects, following communications strategies.
5. Work with team to fully develop strategies for and implementation of Web 2.0 capabilities.
6. Support campaign communications, as needed.
7. Manage and regularly update the Haas School Alumni Hall of Fame video display, including producing an online version for the Haas website.
8. Responsibility for other projects, as directed.
9. Schedule and plan print and online publications and projects, including working with Haas clients to set and manage against firm deadlines, and to work within client expectations.;
10. Assemble a creative team of writers, editors, proofreaders, copy shops, sign makers, designers, photographers, illustrators, and other outsourced experts best suited to meet the marketing goals of each project.
11. Write content of selected publications and promotional pieces, and editing all content for consistency and accuracy, adhering to Haas School marketing plan, the Haas School Style Guide and the Chicago Manual of Style.
12. Route galleys and proofs of print and online projects for review; securing proper approvals of original text and changes in galleys and proofs and bluelines.
13. Employ market research to improve upon effectiveness of publications and related online promotional materials and strategies (regular use of focus groups), as well as online tracking services, and other surveys. Use market research to help make optimal decisions in all marketing strategy and collateral.
14. Manage the selection and bidding process of printers and online vendors, and oversee their work, providing quality and budget control throughout.
15. Create a job sheet, specifying client, budget, schedule, quantity, special comments, and vendors on the creative team.
16. Track the budget throughout the course of projects, securing advance approval for any increases; submitting the final budgets within one month of completion (delivery) of the projects.
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
Identifies specific communications needs and develops the content and process for organizational improvements.
Works with management to build an organizational brand and create tools for positioning the organization strategically with the organization's clients.
Other projects, as directed.
• An Bachelor's degree and a minimum of two years of related experience, or an equivalent combination of education and experience.
• Demonstrated success in producing effective print publications and other promotional devices, including electronic and online.
• A deep understanding of the techniques of marketing communications and experience in successfully employing them.
• Superior writing and editing skills and extensive understanding of English grammar, spelling, and punctuation. Ability to work effectively with a wide range of clients and constituencies, and function effectively as the member of a team.
• Experience in working with outside vendors, including writers and editors, designers, photographers and illustrators, advertising agencies, and printers.
• Willingness to work in a client-oriented environment.
• Attention to detail and accuracy.
• Strong organizational skills and ability to work on several tasks simultaneously.
• An understanding of the web environment for marketing purposes is strongly preferred.
• Research ability through library, interviews, and Internet resources.
• Ability to work independently.
• Strong computer skills, including Word, Excel, PowerPoint, etc.
• Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
• Advanced knowledge and understanding of technical applications to direct professional technical staff, or personally perform technical work, including design concepts, various media, and applications.
• Advanced knowledge of the organization, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education.
• Advanced skills to create, develop, and implement long and short term strategic communication plans.
• Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
• Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
• Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills.
• Thorough knowledge of campus protocols and channels for communication internally and externally.
Salary & Benefits
The salary for this exempt, 40% part-time, one-year contract position is $2150 per month.
This is a 40% part-time one year contract position. The position is classified as a Communications Specialist 4.
Criminal Background Check
This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check.
Equal Employment Opportunity
The University of California, Berkeley is an Equal Opportunity/Affirmative Action Employer.
HOW TO APPLY:
UC Berkeley has an online applicant website and no longer accepts applications via mail.
We require applicants to submit a cover letter and resume when applying for this position.
Please submit the cover letter and resume as a single attachment when applying.
To apply, please visit http://jobs.berkeley.edu
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