Marketing & Communications


Online Marketing Services & Service Level Agreements


The Haas online marketing team provides services to Haas faculty and staff members. For specific information on services provided, review the service level agreements.


Service Level Agreement for faculty
Service Level Agreement for staff members


Haas corporate web site maintenance and authoring


The Haas online marketing team, under the Marketing and Communications Department, hosts, maintains, and provides content for the Haas corporate web site (the top-level pages of the site). The team publishes Haas School news and information through web and social media channels.


Haas corporate web special projects


The online marketing team executes demonstration projects highlighting the school's unique programmatic strengths and technological capabilities and other special projects.


Web information services


The online marketing team provides system and end-user consulting support for web-based information utilities such as the Haas Events Calendar.


Web consulting


The online marketing team allots web server space and provides support for departments, programs, faculty and staff. The team consults on a broad range of web-related projects and issues. Support for faculty and staff includes the following.


URL Development


The Haas online marketing team can help determine the best URL for your site, based on the Haas School's Web Web Site Hosting and URL policy.


Consulting on site planning and development


As a web marketing resource center, the team helps page developers think through the development and maintenance of their sites.


The team helps plan how a site can best address its particular audience and needs. Our consulting services include helping page editors make sure the message is presented well via the site and making sure the content is edited and presented optimally from a marketing standpoint. We work with faculty and staff to write, edit, and present the materials in a way that ensures the site meets the needs of the intended audience and is in keeping with the Haas message and brand positioning.


We help work through the process with:


  • Concept development and content editing.
  • Suggestions on navigation, links, and layout.
  • Technology tips, page specifications, and graphics development suggestions.
  • General suggestions for good site design.
  • Training resources.
  • Design resources.

 

Guidelines, templates, tool kits, clip art, and other resources


The Haas online marketing team can provide guidelines, templates, tool kits, clip art, and other resources to help page editors develop and maintain Haas web sites.


Reviewing new pages and web sites


The Haas online marketing team is available to review, edit, and consult on pages after they are developed.


Keeping the many Haas page sites working well together


The Haas online marketing team adds links from one Haas site to another, serves as a content clearinghouse to reduce duplication of content and duplication of effort, and facilitates a system through which site managers can share ideas and resources.


For specific information on services provided, review the service level agreements.


Service Level Agreement for faculty
Service Level Agreement for staff members