Berkeley-Haas Style Guide
To preserve the integrity and impact of our brand
name, it is critical that we establish a cohesive
identity in everything that we do. These guidelines have been specifically created to
provide the graphic tools necessary to visually
preserve and grow the value and integrity of the Haas
School of Business brand.
Download the complete Style Guide.
Additional Style Guidelines
- Identity Standards
Official school name usage, Berkeley-Haas guidelines, Leading Through Innovation tagline usage
- Logo Usage
Logo standards, color, placement, size, etc.
- Color Palette
Acceptable colors for logos, print, and web
Font standards for print and web
Types of preferred photography, photography standards, cropping, etc.
- Email Signatures
Personal Berkeley-Haas email signature standards, including font, color, and logo use guidelines
- Language & Mechanics
Program name guidelines, exceptions to AP Style standards