Marketing & Communications
Haas School Style Guide
To preserve the integrity and impact of our brand name, it is critical that we establish a cohesive identity in everything that we do. These guidelines have been specifically created to provide the graphic tools necessary to visually preserve and grow the value and integrity of the Haas School of Business brand.
Download the complete Style Guide.
- Identity Standards
- Logo Usage
- Color Palette
- Email Signatures
- Language & Mechanics
Official school name usage, Berkeley-Haas guidelines, Leading Through Innovation tagline usage
Logo standards, color, placement, size, etc.
Acceptable colors for logos, print, and web
Font standards for print and web
Types of preferred photography, photography standards, cropping, etc.
Personal Berkeley-Haas email signature standards, including font, color, and logo use guidelines
Program name guidelines, exceptions to AP Style standards
Additional Style Guidelines
Berkeley-Haas Defining Principles Style Guide
Wordmark information and usage standards for the school's Defining Principles
Click Here for event and announcement banner guidelines.
For University of California, Berkeley guidelines and downloads--including the University Seal--visit the university's Identity Standards page.