Video Room

Bruce Bodaken, chairman, president and CEO of Blue Shield of California, on The Managerial Moment of Truth.

Blue Shield is California's fastest growing health plan and largest healthcare grant-maker. Under Bodaken's leadership, it has seen its membership double and company revenues rise from $3 billion to $7.5 billion. As part of the Dean's Speaker Series, Bodaken discusses leadership experiences described in his book, The Managerial Moment of Truth. (November 9, 2006)

Running Time: 1:11:29

Play Video
(RealPlayer required)