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Chris Anderson, Editor in Chief of Wired Magazine, on "The Long Tail"

Chris Anderson first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail."
(November 17, 2006)

Running Time: 54:59

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