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2005 Dean's Lecture Series presents Peter A. Georgescu, chairman emeritus of Young & Rubicam.

Peter Georgescu, co-author of the book The Source of Success -- Five Enduring Principles at the Heart of Real Leadership was instrumental in developing the integrated communications strategy that shaped the course of Y&R's development and became the standard for industry thinking. Under his leadership, Y&R successfully transformed from a private to a publicly held company, and built the most extensive database on global branding. He was elected to the Advertising Hall of Fame in 2001.
(August 25, 2005)

Running Time: 56:10

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