Redefining Good Business: Spring 2009



 

 

 

 

 

 

 

 

 

MORE NEWS & UPCOMING EVENTS

 

 

 

 

 

 


 

FT Ranks Haas #5 in CSR on Global MBA 2009 List

 

Financial Times

The Haas School of Business ranked #5 in corporate social responsibility (CSR) in the Financial Times Global MBA 2009 ranking of full-time MBA programs published on January 26. This is the second straight year Haas has ranked in the top five for CSR.

 

Inclusion of CSR on the FT's top ten programs by academic discipline list solidifies its place among good business strategy and showcases the Haas School's Center for Responsible Business as a leader in CSR business education. The Center offers a diverse set of CSR curriculum offerings to MBA students and works closely with a host of companies - including Gap Inc., Hewlett-Packard, Wal-Mart, eBay, and Levi Strauss - on strategic consulting engagements, research projects, and fellowship opportunities.

 

In addition to placing #5 for corporate social responsibility, the Haas School also ranked #6 for entrepreneurship and #2 for information technology.

 

The FT rankings are based on data collected from two main sources: alumni and business schools. More than 150 business schools were included in the rankings, and this year an online questionnaire was sent to more than 23,000 members of the graduating class of 2005 from each school. The FT always surveys graduates three years after they have completed the degree, to assess the effect of the MBA on their subsequent career progression and salary growth.


For complete rankings, visit
http://www.ft.com/businesseducation/globalmba2009.

 

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Mike Homer, Technology Pioneer and Center Board Chair, Passes Away

 

Mike HomerSilicon Valley technology veteran Mike Homer, Haas BS 81, a dedicated supporter of the Haas School’s Center for Responsible Business, died February 1 after a long battle with a rare brain disease. He was 50.

 

Homer played a major role in the early development of computing and the Internet, first at Apple as then-CEO John Scully’s technical advisor and then at Netscape as VP of marketing. As he became well known in Silicon Valley as an influential technology leader and angel investor, Homer gave back to the Haas community as a founding funder of the Center for Responsible Business and chair of the Center’s advisory board.

 

"Mike Homer was a coach, a mentor, a friend, and a true hero," said Kellie McElhaney, the Center's founding executive director, who dedicated her new book to Homer. "Mike was a real beacon of acting in the best interest of society through his business power."

 

From humble blue-collar beginnings in San Francisco, Homer made his way to the upper echelons of the high-tech world through focus, determination, long hours, and a fortuitous penchant for computers.

 

To put himself through UC Berkeley, Homer held down a full-time supermarket job. At graduation, he landed a job as a computer applications programmer, but was soon after snatched up by Apple to develop systems software. Hit with startup fever, Homer left Apple in 1991 to head marketing for GO, one of the first developers of mobile hand-held computers.

 

When venture capitalist John Doerr recruited him as the VP of marketing for browser company Netscape in 1994, Homer became a major player in the creation of the commercial Internet. Homer wrote Netscape’s business plan and helped raise the last crucial round of private financing before its initial public offering in 1995, according to the New York Times. After Netscape was acquired by America Online in 2000, Homer went on to start another technology company, Kontiki, a provider of video-on-demand software.

 

"It's taken me a while to figure out that being involved in business shouldn't just be about making money," Homer said in a CalBusiness article in 2005. "It should be about contributing to society."

 

As a founding funder of the Center, Homer hoped to teach students that they can both make money and make the world a better place at the same time.

 

Homer is survived by his wife, Kristina, and three children, James, Jack, and Lucy. A memorial service for Homer was held in Menlo Park, Calif., on February 5.

 

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2008 Moskowitz Prize: Study Demonstrates Positive SRI Returns Without Negative Screens


The 2008 Moskowitz Prize for Socially Responsible Investing has been awarded to a new study that demonstrates that socially responsible investors can do both well and good by adopting the best-in-class method for their portfolios while refraining from utilizing negative screens.

 

Meir StatmanThe winning paper – “The Wages of Social Responsibility” by Meir Statman of Santa Clara University and Denys Glushkov of the University of Pennsylvania – explores the return advantage for investors who tilt towards companies with high scores on social responsibility characteristics, but who steer clear of excluding stocks of ‘shunned’ companies, like tobacco, alcohol, gambling, firearms, military, and nuclear operations.

 

Their findings have several implications. They offer fresh evidence that investors who hope to use social research metrics to improve their returns may be on the right track. But to exploit this opportunity, a best-in-class approach might be needed, as opposed to the primarily exclusionary approach currently used by most U.S. social investors.

 

Statman and Glushkov's findings with respect to 'shunned' companies replicate and expand on the work of Harrison Hong and Martin Kacperczyk, whose Honorable Mention study in 2007 demonstrated the strong historical performance of 'sin' stocks (those involved in alcohol, tobacco, and gambling). The study suggests that both social investors and their critics have been right - social metrics may be useful in obtaining returns, but the sectors social investors have avoided have, in many instances, delivered superior performance over time.

 

"This Prize highlights a superb piece of quantitative research, but it is also important to note the greater contribution Meir Statman has made to the social investment field,” said Lloyd Kurtz, Moskowitz Prize administrator and senior portfolio manager at Nelson Capital Management, an investment advisory affiliate of Wells Fargo.

 

Awarded by the Center for Responsible Business at the Haas School of Business, in cooperation with the Social Investment Forum, the Prize promotes the concept, practice, and growth of socially responsible investing.

 

With more than 30 papers under consideration from prominent researchers all over the world, this was the toughest field the judging panel has seen in the history of the Prize.

 

“Statman and Glushkov took the interesting approach of looking at companies with both high and low scores on social responsibility,” added Brian Bruce, Moskowitz Prize judge and Director of the ENCAP Investments & LCM Group Alternative Asset Management Center at the Cox School of Business. “This is the first paper that shows that returns for the SRI portfolios are helped by good SRI stocks and hurt by bad SRI stocks with the sum being returns approximately equal to the S&P 500.”

 

Honorable mention was also awarded to Javier Gil-Bazo, Pablo Ruiz-Verdu, and Andre A. P. Santos from Universidad Carlos III de Madrid for their paper “The Performance of Socially Responsible Mutual Funds: The Role of Fees and Management Companies”. Their paper sheds light on the debate about the financial performance of socially responsible investment (SRI) mutual funds by separately analyzing the contributions of before-fee performance and fees to SRI funds' performance and by investigating the role played by fund management companies in the determination of these variables.

 

The sponsors of the Moskowitz Prize are: Calvert Group, First Affirmative Financial Network, KLD Research & Analytics, Inc., Nelson Capital Management, Neuberger Berman, Rockefeller and Co., and Trillium Asset Management.

 

For more information, visit the Moskowitz Research Program.

 

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New Undergrad Scholarship with Give Something Back Honors Paul Newman

 

Give Something BackThe Center for Responsible Business is launching a new undergraduate scholarship funded by Give Something Back Business Products in honor of the late actor and philanthropist Paul Newman.

 

The Give Something Back CSR Scholarship will be awarded to an incoming Haas School undergraduate with a commitment to corporate social responsibility (CSR).

 

Give Something Back Business Products, the West Coast's largest independent office supplier, is establishing the scholarship in honor of Newman, founder of Newman's Own products, to recognize his commitment to business’s role in creating positive change in the world. Newman's Own donates all profits after taxes from its products - from salad dressing to dog food to wine - to charity.

 

The scholarship, the first of its kind offered to a Haas undergraduate, will provide $5,000 per year for two years. The recipient will be a need-based candidate who exhibits a strong interest in corporate responsibility, comes from an underserved geographical location, and demonstrates outstanding leadership potential.

 

Applications from incoming Haas undergraduates will be accepted in July. The scholarship recipient will be notified by early August and will be required to take CSR-related courses and maintain a minimum GPA while at Haas.


Newman inspired the founding of Give Something Back, which is based on the Newman’s Own model of giving back to the community. Newman was also a founding funder for the Haas School’s Center for Responsible Business, helping to launch the John C. Whitehead Faculty Fellowship in Corporate Responsibility. Newman, known for his role in such movies as Butch Cassidy and the Sundance Kid and Cool Hand Luke, passed away last September.


"Dad would be pleased that Give Something Back, a company he inspired, and the Haas School of Business’s Center for Responsible Business have honored him with this scholarship that will help students expand their education in corporate responsibility,” says Nell Newman, Newman's daughter and co-founder and president of Newman’s Own Organics.


For more information on the scholarship, visit http://www.haas.berkeley.edu/responsiblebusiness/GiveSomethingBackScholarship.htm

 

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Sustainability Projects Making Impact with SPS Program Support

 

A year after granting nearly $2 million to twenty-three projects, from an initial pool of fifty-eight, the interdisciplinary Sustainable Products and Solutions (SPS) Program is making an impact on the lives of UC Berkeley students and faculty, as well as on people around the world.

 

Taking a multidisciplinary approach, the SPS Program funds projects to help solve global sustainability challenges, while encouraging consideration of the three legs of the sustainability stool: environmental, social, and financial. The program has six main focus areas: education, seminars & planning; energy savings & storage; stoves; metrics & measuring; water purification & hygiene; and bio & renewables.

 

Darfur StovesSeveral SPS-funded projects have yielded positive results, such as:

 

 

“The SPS Program grant has allowed our group to make significant progress in developing a new way to capture carbon dioxide (CO2),” said Jeff Long, SPS grant recipient and professor at UC Berkeley’s College of Chemistry. “Think of it as a sponge for CO2. Just as a sponge captures water which is squeezed out later, the new structures we are creating soak out CO2 which can then be stored. This is exciting stuff that the world needs now.”

 

A complete list of funded projects may be found at http://spsp.berkeley.edu/projects.html

 

Moving forward, the SPS program has streamlined focus areas to link funding to world challenges such as water, health, housing, etc. and will emphasize support of business viable projects and solutions. Thus, instead of evaluating the market and economic conditions after the fact, projects will be evaluated up front to make sure funding is directed at the most impactful opportunities.

 

The program also plans to host a World Challenges Roundtable at UC Berkeley in late October.

 

"Our intent is to continue to support the current projects and to offer another round of grants next spring," says Tony Kingsbury, executive-in-residence at the Center for Responsible Business and advisor to the SPS Program.

 

Based at the Haas School's Center for Responsible Business, the SPS program was developed in partnership with the College of Chemistry. It was created to administer and grow a multi-million dollar, five-year gift from The Dow Chemical Co. Foundation to provide students and faculty across campus with educational and research opportunities focused on sustainability.

 

Funding decisions are made by a steering committee of faculty and staff from across campus. The Dow Chemical Co. is not involved in the SPS program's decision-making nor does it have any rights to the research. All research funded by the program is the property of UC Berkeley.

 

For more information, visit http://www.spsp.berkeley.edu/

 

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Haas SRI Fund Manages Through Turbulent Times

 

The student principals of the Haas Socially Responsible Investment (SRI) Fund wrapped up their first full year of managing more than $1 million in real assets with renewed belief that socially responsible investing has been an advantage in this challenging economic environment.

 

Led by a team of four Haas MBA and three Master's in Financial Engineering (MFE) students, the invested portion of the Fund performed well against the market, down just 11% over the last fiscal year, which ended April 30. During the same period, the dollar-weighted S&P was down 15%.

 

"While it’s never fun to be down, I think we’ve done a good job managing the Fund in these turbulent times, as the invested portion of our account is easily beating the S&P 500," said Matthew Blair, Haas MBA 2009. "All of our stock ideas are long-term in nature, so it will take a few years to get a handle on how the Fund is performing."

 

The team's measure of success is the long-term perspective they've adopted to evaluate companies, balancing social responsibility with financial returns. The students dive deeper, considering not just what companies are in the business of doing but how they are going about doing it.

 

As a result, they've discovered that social metrics act as a counterbalance to the myopic focus on quarterly earnings. This gives the team confidence in the business fundamentals by the time they choose to invest.

 

Added fellow MBA, Ben Biddle, “At some point I stopped seeing SRI as feel-good-investing and instead came to see it as a way to gain insight into a company’s business model. Just doing good isn’t enough. It has to be consistent with and reinforce a company’s competencies and business strategy.”

 

In the long-run, the team hopes their investments will deliver better-than-market returns when conditions normalize because of the strength of the Fund's portfolio companies’ business practices, not just their balance sheets.

 

The Fund was launched in September 2007 with gifts from several Haas alumni, including Al Johnson and his wife, Marguerite, Charlie Michaels and his wife, Doris, and Larry Johnson and his wife, Victoria.

 

For more information and to download a copy of the Haas SRI Fund's annual report, visit http://www.haas.berkeley.edu/responsiblebusiness/HaasSRIFund.html

 

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2009 Global Social Venture (GSVC) Winner Builds Bricks from Cow Dung

 

EcoFaeBrickMaking high-quality bricks from abundantly available cow dung - instead of depleting scarce firewood and clay - earned EcoFaeBrick from Prasetiya Mulya Business School in Indonesia the $25,000 top prize at the tenth annual Global Social Venture Competition (GSVC) at the Haas School of Business on April 24.

 

EcoFaeBrick not only reduces home building costs for rural Indonesians in the rapidly developing region of Godean and Sayegan, it also solves a major hygiene problem and promises attractive returns to its investors.

 

The GSVC is an international MBA competition founded by five Berkeley MBA students in 1999 to promote the creation of social ventures with a measurable impact on society or the environment. Over the past ten years, the competition has grown into a thriving global initiative.

 

The $10,000 second prize went to the mPedigree Logistics team from Dartmouth University's Tuck School of Business. mPedigree Logistics provides pharmaceutical companies with solutions to the growing global counterfeit drug market via mobile marketing and supply chain technologies. Up to 30 percent of drugs sold in developing nations are fakes, containing little to no active ingredients or laced with malicious chemicals, according to the World Health Organization.

 

SolarCycle from the George Washington University School of Business won the competition's $5,000 third prize. SolarCycle allows low-income, urban Africans to apply the reflective, solar-concentrating characteristics of trash, such as used plastic bags and the inside of metalized chip bags, to solar-powered cooking and water pasteurization.

 

BrightMind Labs won the $5,000 Social Impact Assessment prize, which was awarded to the team that best demonstrated social impact or value creation in financial terms. BrightMind Labs, from the University of Auckland, New Zealand, uses electronic games to teach children on the autistic spectrum to recognize and respond to emotions.

 

Today, GSVC's partnership includes the Haas School of Business, Columbia Business School, London Business School, Indian School of Business, and Thammasat University (Thailand). It is supported by outreach partners from the University of Geneva (Switzerland), ESSEC Business School (France), ALTIS-Postgraduate School Business and Society at the Università Cattolica del Sacro Cuore di Milano (Italy), Yale School of Management, and a consortium of business schools in South Korea.

 

The GSVC is co-sponsored by the Center for Responsible Business and the Lester Center for Entrepreneurship & Innovation at the Haas School.

 

For more information, go to www.gsvc.org.


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Just Good Business: Q&A with Kellie McElhaney on Her New Book

 

Center Faculty Director, Kellie McElhaney, shares her work with the world's largest companies in a new book that connects CSR strategy and brand.

 

Just Good BusinessAfter helping more than 150 companies develop corporate social responsibility (CSR) strategies, Kellie McElhaney, founder of the Haas Center for Responsible Business, decided to encapsulate her advice in a new book, Just Good Business: The Strategic Guide To Aligning Corporate Responsibility and Brand (Berrett-Koehler Publishers, Inc.).

 

"I hope this book inspires business leaders. You read news stories about companies' greed and lack of contribution to society. I wanted some balance out there", says McElhaney. "Some companies are doing wonderful things, but there is no textbook."

 

Recently, McElhaney shared some highlights from her book.

 

You believed writing this book was important. Why?

 

It was time for a book not just about developing effective strategies, but about teaching companies how to talk about their corporate social responsibilities, their CSR story.

 

Fifteen years ago we had never heard of "corporate responsibility." What does it mean today?

 

A strategy that is aligned with companies' core competencies and helps solve some of the world's most intractable problems.

 

How does a company strategically implement CSR?

 

An example in the book is the partnership between eBay and World of Good, started by Priya Haji, a Haas graduate (MBA 03). World of Good brings artwork from Haiti or necklaces from Africa to buyers in the developed world, paying a fair wage to the products' producers. eBay decided to sell the products after realizing one of its objectives is to create new markets.

 

How do companies ensure the element of "doing good" doesn’t get lost in the shuffle?

 

We tend to think the person in Africa should benefit first and eBay shouldn't benefit at all. My premise is the company has to benefit because that's how the company exists.

 

Your book talks about seven principles for developing an effective CSR strategy.

 

First, know your company. Take eBay. What are its objectives besides growth or increasing sales? eBay was experiencing over 80 percent employee turnover. Its CSR strategy needed to address the fact it is only going to grow so much if it doesn't solve the problem of retaining employees. Creating new markets answered both objectives.

 

The second rule is determining core competencies. eBay was focused on climate change but is not a heavy environmental carbon user or emitter. It needed a better fit. Pick a cause for which you actually own part of the solution.

 

The third principle is be consistent. Stick with a strategy for multiple years.

 

Communicate consistently, unlike Nike. Nike’s advertising is fierce and edgy. However, around its supply chain or corporate responsibility, it uses a different set of brand attributes: soft, smiling people.

 

The fourth principle is "simplify". Nobody reads 90-page CSR reports. Pedigree has a partnership with the ASPCA around pet adoption, and its message is brilliantly simple: "Help us help dogs."

 

Working from the inside out is the fifth rule. Companies tend to communicate externally first. Dow employees had no idea about a water purification system created by their company for the developing world. Dow could have 156,000 brand ambassadors by talking about it internally first.

 

The sixth rule is know your customer. For most companies, women control upwards of 80% of the purse strings and are much more likely to purchase a product if they know that a percentage of that profit is earmarked towards a cause they care about. Customers between the age of eight and 28 are also incredibly cause-focused.

 

The last CSR rule comes back to telling a story. I begin each chapter with a company story. We work in a business school around numbers and facts. Research suggests stories trump facts ten times out of ten.

 

How do you measure success and its evolution? The African artist sells a thousand necklaces. Is that success?

 

Pick three good metrics: measure the company, the society, and the employees. For example, eBay measured growth, employee satisfaction, and the economic development of the artists.

 

Give us another example of a success story.

 

HP [Hewlett-Packard] was in India, where crop blight could destroy an entire food source. HP developed a solar-powered digital camera. Farmers could take a picture of the blighted leaf, go to a village kiosk set up by HP, and send a picture of the leaf to the UC Davis Botany Lab. Scientists could look at the leaf and say, "Too much alkaline in your soil. Here's how you treat it." The farmer could treat the crop and save people's lives.

 

How do you think your book will influence your students?

 

This generation is going to carry us ahead in a much more sustainable fashion. They just get this. They understand the power companies have on creating a better world.

 

Excerpted from Haas Newsroom.

 

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Web 2.0 Dominates Strategic CSR Projects Course

 

This spring, more than thirty full-time MBA students in Kellie McElhaney’s Strategic CSR & Projects course were engaged in twelve hands-on projects with companies ranging from Disney Consumer Products, The Dow Chemical Company, eBay Giving Works, Levi Strauss & Co., and Wal-Mart.

 

Wal-Mart Team BrainstormingThis was one of the strongest years of the course in terms of the strategic, business-focused nature of the project scopes, showing the maturity of CSR inside of firms and its linkage to core business. The twelve projects were selected from a total of twenty-nine proposals.

 

Teams developed social media marketing strategies and recommendations on how to reduce environmental impacts internally, improve CSR efforts in the purchasing arena, and message sustainability to consumers.

 

"The students' quality of work and deliverables - in terms of leveraging cutting-edge social media, engaging consumers and employees in a company's CSR strategies, and seizing branding and communication strategies for companies' CSR - were superior and innovative," said course professor, Kellie McElhaney.

 

The projects generated specific actions plans and timelines for the clients to implement their recommendations, and the students look forward to seeing their ideas put to work in the coming months.

 

Adds McElhaney, "As always, the best deliverables were directly linked to engaged corporate liaisons and well-scoped projects. We are incredibly grateful for such engaged companies."

 

Highlighting the busy semester, the course also featured guest speakers from Better Place California, Twitter, eBay, and Wal-Mart, among others.

 

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Haas MBAs Spend Spring Break Consulting with Social Entrepreneurs in New Orleans

 

A team of seven Haas MBA students traveled to New Orleans over their spring break to participate in IDEAcorps Challenge 2009, a program sponsored by The Idea Village.

 

IDEAcorps Challenge links students from the nation’s leading MBA schools with cutting-edge professionals to solve critical challenges facing New Orleans entrepreneurs.

 

This was the inaugural year for Haas’ participation in the IDEAcorps Challenge. The Haas team joined four other MBA teams and one team from Salesforce.com. Representatives from Google.org and Salesforce.com were also on hand to offer mentorship to the student teams.

 

Haas IDEAcorp TeamThe Haas team worked with New Orleans social venture Sustainable Environmental Enterprises (SEE). SEE’s triple bottom line business aims to bring renewable energy to the affordable housing industry through innovative financing tools and tax incentives, and therefore eliminating the large upfront costs normally associated with purchasing renewable energy technologies.

 

Working with SEE, the team’s first priority was to streamline the purchase process, refocusing SEE's efforts on single family homeowners and multi-family developments. The Haas team then focused on identifying and quantifying the demand for SEE’s products, outlining the competitive landscape and, finally, advising SEE on an approach for securing additional capital.

 

At the conclusion of the week, the Haas team represented SEE in a presentation to a panel of economic development and affordable housing experts that included the Annie E. Casey Foundation, First Bank and Trust, Chase Bank of New Orleans, and Greater New Orleans Foundation. As a result, SEE was awarded $35,000 in "growth grants" to continue to develop its strategy.

 

The IDEAcorps Challenge also exposed participants to the rich New Orleans culture, particularly in the wake of Hurricane Katrina, which encouraged a call to action for entrepreneurial MBAs to play a role in
rebuilding this great city.

 

The Haas team's participation in IDEAcorps Challenge 2009 was funded through the Center's Levi Strauss Small Grants Program.

 

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MORE NEWS & UPCOMING EVENTS

 

2009 Moskowitz Prize for Socially Responsible Investing: Call for Studies

 

Deadline: June 30, 2009

 

The annual Moskowitz Prize is the only global award recognizing outstanding quantitative research in the field of socially responsible investing (SRI). First presented in 1996 by the Social Investment Forum – the national trade association for the socially and environmentally responsible investing (SRI) industry, the Prize came under the umbrella of the Center for Responsible Business at UC Berkeley’s Haas School of Business in 2005. The Prize is named for Milton Moskowitz, one of the first investigators to publish comparisons of the financial performance of screened and unscreened portfolios.

 

The $5,000 Prize competition is open to authors of studies relevant to social investing. Studies from all business disciplines are welcomed, but should be of a quality suitable for publication in an academic journal. The prize-winning study is selected by a panel of judges from academia and the investment industry, and will be accepted for publication in the Journal of Investing. Honorable mention or additional monetary prizes may be awarded at the judges’ discretion. The Moskowitz Prize is administered by an independent group of volunteers in cooperation with the Center for Responsible Business.

 

For more information visit: 2009 Moskowitz Prize for Socially Responsible Investing: Call for Studies

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Center in the News

 

Visit the Center in the News for a complete list of articles and press.

 

Corporate Responsibility: Communicating is just good business by Kellie McElhaney - Universum Quarterly #2 2009

 

CSR and the Next Generation of Business Leaders
by Jo Mackness - Webcast on BrightTalk.com, April 2009

 

Green is the New Gold: How Environmentalism Boosts the Bottom Line by Kevin Sweeney - The Washington Post, April 15, 2009

 

A Strategic Approach to Corporate Social Responsibility
by Kellie McElhaney - Executive Forum's Leader to Leader
Spring 2009

 

The Millennials Invade the B-Schools
BusinessWeek, November 13, 2008

 

New Guide by CSR Innovator Kellie McElhaney Shows Companies How to Build Better Brands
CSRwire, October 30, 2008

 

East Bay colleges boost socially responsible business programs - East Bay Business Times, September 26, 2008

 

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Support Our Mission: Become a Corporate Partner


Center Corporate Partners - A select group of companies who provide financial support to the Center, helping to further our mission by creating opportunities for education and innovative scholarship at the Haas School. With their support, the Center's Corporate Partners receive a series of benefits, including various, unique partnership-building opportunities.

If you are interested in becoming a Corporate Partner, please contact the Center’s Executive Director, Jo Mackness, at mackness@haas.berkeley.edu or 510-642-6099.

Individual Partners - You may also make an individual gift to support the Center's mission to educate all of our stakeholders on the roles and responsibilities of business in society. Visit our Give to Cal website now to lend your support!

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