2008 Gap Inc. Corporate Social Responsibility Undergraduate Case Competition
CALL FOR STUDENT TEAMS
Team Sign-up Deadline: April 11, 2008
Final Presentations: April 29, 2008
Sponsored by Gap Inc., the Center for Responsible Business, & the Berkeley Students for Responsible Business Club
The Center for Responsible Business is recruiting undergraduate student teams to enter the 2008 Gap Inc. CSR Undergraduate Case Competition. The competition is open to undergraduate students at UC Berkeley and local area colleges. Teams will compete for a first place prize of $1,000.
The Gap Inc. CSR Case Competition challenges undergraduate students to address real-life business issues in a socially responsible manner. Past case topics include developing comprehensive marketing plans for a new 100% organic cotton product and developing an ethical sourcing strategy for a fictitious specialty retail company.
Interested teams should sign-up to participate in the competition byFriday, April 11 th at 5 PM. The case will be distributed to teams on April 15 th and case recommendations will be due for the first round of judging on April 22 nd. From this group, five finalist teams will be invited to the present their recommendations to a panel of judges on Tuesday, April 29 from 5-8 PM at the UC Berkeley’s Haas School of Business.
TEAM CRITERIA
Each team may have between 3-5 undergraduate students. At least one member of the team must be a business major. If invited as a finalist, team members must be available on April 29 th from 5-8 PM to present their recommendations to live panel of judges.
The case will be distributed to the teams on Tuesday, April 15 th at 12 PM and completed case presentations are due the following Tuesday, April 22 nd at 12 PM. Criteria for a completed case includes: 2-3 page executive summary, with a 10-minute PowerPoint presentation. Finalists will be notified on April 24 th if they advance to the final round of judging on April 29 th from 5-8 PM.
JUDGING CRITERIA
Team presentations will be judged on the following criteria:
- Has the team adequately addressed the company’s CSR concerns and objectives?
- Does the team’s recommendation further the company’s goals?
- Does the team’s research process make sense?
- Are the team’s assumptions reasonable?
- Are the team’s recommendations realistic and ones that can be executed at a company? Do the team’s recommendations strike the appropriate balance?
- Does the team present interesting and innovative ideas and recommendations?
- Is the team able to articulate its methodology and recommendations in a clear, compelling manner?
SIGN-UP DETAILS
If you are interested in participating in the Gap Inc. CSR Case Competition, please email the following team information to Cecilia Pracher at cpracher@haas.berkeley.edu by Friday, April 11 that 5 PM:
- Team captain name & email (case will only be sent to the team captain on April 15 th)
- Name, email address, school, and major of each team member
CASE COMPETITION TIMELINE
| Team sign-up deadline | APRIL 11 @ 5 PM |
| Case distribution | APRIL 15 @ 12 PM |
| Presentation Submission Deadline | APRIL 22 @ 12 PM |
| Round One Judging | APRIL 22-23 |
| Finalists Notified (5 teams) | APRIL 24 |
| Final Presentations | APRIL 29 from 5-8 PM |
For more information, please contact Cecilia Pracher at cpracher@haas.berkeley.edu or 510-643-7668.
