Upcoming Events


 

Lunchtime Brown Bag Event

 

“Do It Pro Bono."

 

Making pro bono service an

integrated part of your career

 

with

 

AARON HURST

President and Founder

Taproot Foundation

 

Monday, October 13, 2008

12:30-1:45 PM

 

Haas School of Business, Cheit 210

 

Please join us for a lunchtime discussion with Aaron Hurst, President and Founder of Taproot Foundation. Aaron is widely recognized as a leading social entrepreneur and has received awards from Ashoka and Fast Company. He founded Taproot Foundation in 2001 to connect this country's millions of business professionals with nonprofits who need their talents and experience. Taproot Foundation has become the national leader in pro bono service, serving over 20 million Americans in need.

 

Sponsored by the Center for Responsible Business, the Center for Nonprofit and Public Leadership, Taproot Foundation, and Deloitte.

 

 

 

Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

 

Kellie A. McElhaney

 

November 2008

 

Forthcoming book from Kellie A. McElhaney, founding executive director of the Center for Responsible Business and adjunct assistant professor & John C. Whitehead Faculty Fellow at the Haas School of Business.

 

 

Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows leaders and managers how to develop a unifying strategy for guiding their CSR work. She walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies. She then shows with her 7 Principles of Branding & CSR why it's critical to embed CSR initiatives into larger corporate strategy, and to tell their CSR story.

 

Available for pre-order on Amazon.com.

 

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Executive Education: Corporate Responsibility Leadership Workshop

 

Embedding CSR In Your Operations and Management

 

May 14-15, 2009

 

Overview

 

Co-sponsored by the Center for Responsible Business and the Center for Executive Development, this two-day program is designed to strengthen executives’ efforts to integrate corporate responsibility with their business strategy — BECAUSE IT’S JUST GOOD BUSINESS. Corporate Responsibility (CSR) explores the opportunities and challenges related to investment decisions. As CSR goes mainstream having an understanding on new insights and emerging trends is more crucial than ever. You will learn how to improve economic performance while contributing to society. This robust and complex field integrates core business objectives and competencies to create positive social change and business value.

Upon completion of our program you will receive a certificate of completion from the Center for Executive Development, Haas School of Business at the University of California, Berkeley.

 

Who Should Attend?

 

The Corporate Responsibility Leadership Workshop is designed for senior executives in charge of CSR/Sustainability, as well as functional executives with P&L responsibilities, who manage CSR-related dimensions as a part of their core operations. Participants represent a variety of industries and companies with differing sizes and structures.

 

Program Topics

 

Complete program information available at http://execdev.haas.berkeley.edu/ApplicationFiles/web/WebFrame.cfm?web_id=1007.

 

Contact Details

 

To enroll and for further information, contact Bart Decker at phone +1.510.642.9167 or email bsd@haas.berkeley.edu.

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