Haas Alumni Network

Books by Alumni

Please return to this page periodically as we expand this new online library of alumni books. To add to this list any book authored or co-authored by a graduate of the Haas School of Business, please contact Simply give us the title of the book along with your--or the alum's--degree and class year.

Books are listed in alpabetical order by TITLE.

10 Commandments of Everyday Life

The 10 Commandments of Everyday Life
Author: Fr. Max Oliva, MBA 71
Publisher: Novalis, 2015

Coveting your neighbor's ox, donkey, or slave is not something most people today need to worry about. Coveting your bus seatmate's iPad, on the other hand, or your coworker's new shoes is another story entirely. This book adapts the Ten Commandments for modern use, turning advice like "Thou shalt not kill" into "Respect all human life." The 10 Commandments for Everyday Life is both perceptive and levelheaded, and is intended for all audiences in all walks of life.

Robert H. Edelstein

4M Personal Branding
Author: Bjorn Austraat, MBA 09
Publisher: Bjorn Austraat, MBA 09, in 2012

Market, message, money, and meaning are the four elements of 4M Personal Branding. The book uses a methodology developed by Bjorn Austraat, MBA 09, who brings more than 20 years of experience in marketing and sales community, international negotiations, and business strategy. The book offers a step-by-step guide to defining, communicating, monetizing, and growing a personal brand, with real-life examples and hands-on exercises. Along the way, readers create a personal communication strategy, determine salary requirements for successful negotiations, and align their personal brand with their core values.

The Art of Innovation

The Art of Innovation
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2007

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, MBA 83, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

Beatitudes for the Workplace

The B Team
Author: Alan Mindell, BS 64
Publisher: Sunbury Press, Inc., 2015

A one-eyed racehorse in the Kentucky Derby? His biggest fan is a young boy, himself with only one useful eye. Seven people, all at key stages of their lives, combine to purchase the horse, One-Eyed Bandit, from a claiming race at Santa Anita. What follows is the heartwarming chronicle of the horse's remarkable journey and the inspiration he provides his owners.

Beatitudes for the Workplace

Beatitudes for the Workplace
Author: Fr. Max Oliva, MBA 71
Publisher: Novalis, 2015

An exploration of the eight virtues, and their relationship with finding faith in the workplace. People in the workplace are asking some difficult questions about how to find meaning in their work, how to find God in daily life, and how to bring the light of faith to ethical issues. Using the Beatitudes of Jesus as a framework, Oliva explores eight virtues: wisdom, integrity, honesty, compassion, justice for the earth, forgiveness, generosity, and courage.

The Art of Innovation

Author: Jan Dominik Gunkel, BCED
Publisher: Inupio GmbH, 2014

Behavecon is a journey through the study of behavioral decision-making - applied to personal finance. The book helps you understand how to make the best decisions and implement the behavioral changes required to take your finances and happiness to a new level. Step-by-step tutorials are provided to help you attain 100% understanding of your finances and their hidden drivers, unload the burden of debt, free hidden wealth that you already have, explore lifestyle fasting and step out of the consumer “matrix," and learn to break the glass ceiling that prevents the middle class from striking it big.


Big Data Analytics with Spark
Author: Mohammed Guller, MBA 06
Publisher: Apress, 2015

Data is growing exponentially. The ability to analyze and get value out of large datasets has become super important in today's world. One of the hottest technologies for analyzing Big Data is Apache Spark. This book is a step-by-step guide for learning how to use Spark for different types of big-data analytics projects. In addition, it provides an introduction to other big data technologies that are commonly used with Spark, such as HDFS, Avro, Parquet, Kafka, Cassandra, HBase, and Mesos. It also provides an introduction to machine learning concepts and shows how to use Spark for machine learning.

Blind Will

Blind Will
Author: James Jorgensen, BS 1954
Publisher: XLIBRIS, 2014

The story unfolds in Berlin, as Karl Hecker discovers his wife's grandmother was Jewish. In the last year of the war, he had nowhere to turn and watched her climb into the back of a truck on the way to a death camp. From that moment forward, his life was filled with revenge and hatred of the Nazis. As his trip to Bern is full of danger, which he overcomes, he experiences a satisfying outcome at each turn as he defies the Nazis. Of course, the sorrow of his wife's death is always present, driving our hero to become a spy. As a courier from the foreign office in Berlin to the OSS in Bern, he carries secret papers, where discovery would mean certain death.

Breakfast on Mars

Breakfast on Mars and 37 other Delectable Essays
Author: Brad Wolfe, MBA 13,and Rebecca Stern
Publisher: Roaring Brook Press, 2013

Brad Wolfe, MBA 13, believes the middle school essay needs to be released from its five-paragraph constraints and allowed to have as much fun as fiction or poetry. To set the dread assignment free, Wolfe teamed up with Rebecca Stern, a former fifth grade teacher, to co-edit Breakfast on Mars and 37 other Delectable Essays. The book is a collection of essays written by top children's authors, including Ransom Riggs (Miss Peregrine's Home for Peculiar Children), April Sinclair (Coffee Will Make You Black), Scott Westerfeld (the Uglies series), and Elizabeth Winthrop (The Castle in the Attic and Dumpy La Rue). To gather insights, the pair used tools from Haas' Problem Framing, Problem Solving course to conduct ethnographic research with their adolescent audience, having students take turns writing lines of poetry on their feelings about essay writing, for example.

Robert H. Edelstein

Breakthrough Creativity
Author: Lynne C. Levesque, MBA 77
Publisher: Nicholas Brealey America, 2001

Personality type indicators such as Myers-Briggs have been quite popular as a team-building tool. Many books have been written on the use of types at work, in relationships, and even in church. In Breakthrough Creativity, Lynne Levesque, MBA 77, who also has her Ed.D. in creativity, serviceably merges the study of types with the study of creativity. She describes eight creative talents, four concerned with data-collecting and four concerned with decision-making. Each MBTI type possesses a dominant creative talent and an auxiliary talent. For each type, the author outlines the dominant features and how creativity can be maximized or inhibited. Levesque considers ways of effectively using types in business settings. Individual chapters describe how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking.

Business Management

Business management that is invested vs business management that is traded
Author: Yasunori Nakagami, MBA 91
Publisher: Nikkei Publishing Inc, 2016

Finance is a complex industry, getting more complicated by the day to out-smart the market which is being machine-led as where asset managers have very little to differentiate themselves. It is really hard to see what is going on behind the scenes unless you are a part of it. We often forget the purpose of what "investing" was originally for, why we invest, and to who we should invest. On the other spectrum, those who are being invested often take for granted the power and the duty they serve to the society of running a listed business. The most simple and obvious things can often be deceiving and this book helps to self-reflect on the core fundamentals of the necessity in "thinking outside the box". Written in simplistic form, a book not only addressed to investors, but particularly so for corporate executives and those who wants to feel that they can make Japan a more competitive landscape for the next generation. The true meaning of investing is revealed here and the key word is "v=(BxP) m" (you will nod when you read the book!) Also featured as the first case study at Harvard Business School on Japan friendly constructivism.

Robert H. Edelstein

Calendar Anomalies and Arbitrage
Author: William Ziemba, MBA 68, PhD 69
Publisher: World Scientific Publishing Company, 2012

Sell in May and go away. The January effect. Presidential elections. These are among the seasonal anomalies in worldwide stock markets that William Ziemba, MBA 68, PhD 69, a professor emeritus at the University of British Columbia's Sauder School of Business, has been studying for 30 years. The culmination of Ziemba's work is his new book, Calendar Anomalies and Arbitrage. Ziemba focuses on the futures markets, where such anomalies can easily be applied, and explores ideas that he has used successfully.

Robert H. Edelstein

China's Disruptors
Author: Edward Tse, MBA 88

How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world's biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What's really going on with the new wave of China's disruptors?

Robert H. Edelstein

The Closer: A Baseball Love Story
Author: Alan Mindell, BS 64
Publisher: Sunbury Press, 2013

R. A. Dickey was the first knuckleball pitcher to ever win a coveted Cy Young Award--despite spending most of his career in the minor leagues. Terry Landers, also a knuckleballer, is Dickey`s fictional counterpart in The Closer. The main difference, aside from winning the Cy Young, is that at age thirty-three, Terry has never played in the majors. Once he finally gets his chance, what follows is the heartwarming story of his impact both on the pitching mound and with a family in distress.

Robert H. Edelstein

Compelling American Conversations
Author: Hal Boqotch, BS 81
Publisher: Chimayo Press, 2012

Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises.  Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online “Search and Share” activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills.

Robert H. Edelstein

Creating New Knowledge in Management: Appropriating the Field's Lost Foundations
Author: Ellen O'Connor, MBA 83
Publisher: Stanford U Press, 2012

Creating New Knowledge in Management
rediscovers lost sources in the work of Mary Parker Follett and Chester Barnard, providing a foundation for management as a unique and coherent discipline. This book begins by explaining that research universities, and the management field in particular, have splintered into smaller and less related parts. It then recovers a lost tradition of integrating management and the humanities, exploring ways of building on this convention to advance the unique art and science of business. By way of Follett and Barnard's work, author Ellen S. O'Connor demonstrates how the shared values, purposes, and customs of management and the humanities can be used to build an enterprise that will help to meet the challenges of business today. Igniting approaches to management that build on humanistic traditions is the ultimate goal of this book. Therefore, the text ends with two experiments—one in the classroom and one with a business executive—that take up this call and offer a perspective on where management must go next.

Robert H. Edelstein

Creative Confidence
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2013

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford, and with many of the world's top companies, David and Tom Kelley, MBA 83, identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

The Dealmaker's Ten Commandments

The Dealmaker's Ten Commandments
Author: Jeff Cohen, BS 1956
Publisher: American Bar Association, 2015

A practical, no-nonsense methodology for negotiating deals, managing your time and handling crisis all at the highest level. Peppered with entertainment industry war stories, the commandments have been forged in the white hot crucible of brutal transactional combat. Although developed in Hollywood, the real world tactics, strategies and guiding principles are vital for any business environment. With sufficient practice, incorporating The Dealmaker's Ten Commandments into your life becomes second nature. Opportunities that once were hidden become visible. Traps that would have snared you are avoided. 'Enemy' vulnerabilities which would have gone undetected reveal themselves.

The Era of Everyone: Solutions for the New E³ Economy
Author: Jihong W. Sandeson, MBA 02
Publisher: China CITIC Press, 2015

Jihong Sandeson conducted business innovation research in China for two years for The Era of Everyone: Solution for the New E³ Economy.

Flourish Enterprise

Flourishing Enterprise: The New Spirit of Business
Co-author: David Sherman, MBA 85, co-author
Publisher: Stanford Business Books, 2014

Flourishing Enterprise
draws together in-depth research and interviews around strategic and organizational efforts to deliver superior business and sustainability performance. The book inspires a higher aspiration, a world that flourishes rather than one that is merely sustainable. To support a flourishing world, organizations and the people in them must also flourish; and paradoxically this is a recipe for better financial results. The book argues that reflective practice is the additional ingredient needed for people, orsganizations and systems to flourish. Just as in sports or the arts, practice leads to mastery. In the words of Berkeley Haas Dean Rich Lyons, "What I like most about this book is it provokes us to think bigger. It's at the front edge of the evolving science of leadership."

Forecasting for the Pharmaceutical Industry
Author: Arthur Cook, MBA 90
Publisher: Villa Ragazzi Press, 2013

Arthur "Art" Cook, forecasting expert and principal at global sales and marketing firm ZS, published a book about forecasting practices for pharmaceutical companies in, Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them (second edition). This book provides a thorough exploration of the forecasting process for products in development as well as currently marketed products.

Robert H. Edelstein

From Bubbles to Boardrooms
Author: Michaela Rodeno, MBA 80
Publisher: Villa Ragazzi Press, 2013

Michaela Rodeno, MBA 80, offers an insider's view of the early days of Napa Valley's Domaine Chandon in a two-volume series titled From Bubbles to Boardrooms. As employee #2, Rodeno learned the business on the job, earned her Berkeley MBA in the middle of the 15 years covered by volume one, and became one of the wine industry's rare female CEOs. The book overflows with stories of the innovations that blossomed in the vineyards, winery, and marketing and sales, and technology departments. The book also serves up lessons for entrepreneurs, leaders, and managers in any business as well as inspiration for fresh graduates.

Robert H. Edelstein

From Prairie to Palestine: The Eva Marshall Totah Story
Author: Lyla Ann May, MBA 87
Publisher: Xlibris Corporation, 2012

This three-part work presents a comprehensive look at a unique woman whose life spanned almost the full 20th Century. Educated well beyond her peers in the 1920's, never satisfied with less than the high standards her upbringing had trained her to value and expect, Eva Marshall Totah struck out across the world to pursue her calling. She sought to pass on her prairie-bred character to those around her, to create beauty and to uplift her surrounding environment. Readers interested in the history of the American Midwest and the history of American Quakers will be drawn to her story, which begins with her birth in the claim shanty of her parents' homestead in the new State of South Dakota. Genealogy buffs will enjoy the well-documented family genealogical histories of Eva's eight great grandparents. Students of the history of the modern Middle East will be fascinated by her first-person accounts of life in Palestine during the waning years of the British Mandate, before the creation of Israel.

The Future of Marketing
Author: Nick Johnson, MBA 16
Publisher: Pearson FT Press, 2015

The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing' as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more.

Robert H. Edelstein

Game Changers: Twelve Elections That Transformed California
Author: Steve Swatt, BS 66
Publisher: Heyday; 1st edition (2015)

The latest CHS Book Award winner examines California's history through the prism of twelve elections that forever changed the state. Drawing from a wealth of primary sources, including new interviews conducted by the authors, each chapter explores one election (Leland Stanford's gubernatorial race, the initiative that mandated term limits, and the Los Angeles Aqueduct Bond Measure, to name a few), revealing the forces behind the choices made at the polls and the consequences that carry over to this day. The authors offer thought-provoking interpretation rooted in decades of experience in journalism, public-policy analysis, and political consulting at the state Capitol. Through their perspectives we better understand the intricate game played in Sacramento by contenders such as the bespectacled and brilliant progressive reformer Hiram Johnson, iconoclastic muckraker-turned-candidate Upton Sinclair, and Proposition 13 author Howard Jarvis, with his zealous oratory and machete approach to tax reform. By focusing on elections, the authors show that Californians' voices are as powerful and transformative as the tectonic forces beneath us.

Robert H. Edelstein

Gold Investing
Author: Mourtaza Asad-Syed, MBA 01
Publisher: Investment & Strategy; 2014

An exhaustive investor handbook presenting the first rigorous framework to value gold and understand gold attributes in an asset allocation. It also offers a unique perspective by taking a non-US centric view on gold investing. Contrary to popular beliefs, the US government is prone to default. Indeed, it has already defaulted in the past century (1934, 1971), incurring large losses on the back of non-residents. It is very likely it will continue to do so, and for non-US residents, holding gold is a low-cost insurance to holding US Treasuries.

Robert H. Edelstein

The Golden Gate: San Francisco's Celebrated Bridge
Author: Morton Beebe, BS 55
Publisher: Earth Aware Editions, 2012

Just prior to the 75th anniversary of the Golden Gate Bridge, photographer Morton Beebe, BS 55, published a dramatic coffee-table book on the iconic Bay Area crossing. The Golden Gate: San Francisco's Celebrated Bridge showcases stunning images of the bridge, many taken from angles that show it in a new light. The book also features a short history of the bridge with old photos and quotes from Bay Area luminaries and visitors. Beebe is a world-renowned documentarian of the city whose photographs have been published in such magazines as National Geographic, Life, and Smithsonian.

Great Investment Ideas
Author: William T. Ziemba, MBA 65 & PhD 69

Great Investment Ideas is a collection of articles published in the Journal of Portfolio Management from 1993 to 2015. The book contains useful ideas for investment management and trading and discusses the methods, results and evaluation of great investors. It also covers important topics such as the effect of errors in means, variances and co-variances in portfolio selection problems, stock market crashes and stock market anomalies, portfolio theory and practice, evaluation theory, etc. This book is a must-have publication for investors and financial experts, researchers and graduate students in finance.

How Carrots Became Orange
Nilmini Rubin, MBA 99
Publisher: Mighty Child, 2016

In the 1600s, two sisters in the Netherlands decide to enter a contest to honor William of Orange. Their big idea? To make the world's first orange carrots. The sisters, Sanne and Anke, persevere to breed orange carrots out of the white, yellow, red and purple carrot plants that existed back then. This great story, featuring girls, is for anyone that likes food and is curious about where different foods originated.

Andre Marquis, MBA 96

In Hypershift, Andre Marquis, MBA 96, the executive director of the Lester Center for Entrepreneurship, and Manav Subodh, a senior fellow at the Lester Center, share how big companies can tap the innovation secrets of Berkeley Haas startups to enter new markets, establish brand leadership, and unlock value. Hypershift is a behind-the-scenes project that evolved during last year's Intel Make it Wearable Challenge, which drew 10 teams of entrepreneurs from around the world to Berkeley Haas in a high-stakes competition for $800,000 in prize money.

Robert H. Edelstein

In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back
Author: Kevin Renner, MBA 87
Publisher: Kevin Renner, 2011

Kevin Renner, MBA 87, asked an unusual question that led to an unusual book: How can men learn to be fathers? His answer: Men raising daughters can learn fatherhood from women. Renner, whose daughters were 9 and 13 when the book was published, interviewed 50 women from 17 countries and eight decades to learn how their fathers-good, bad, and unremarkable-had shaped their lives. Their stories and his became In Search of Fatherhood: Daughters Praising, Speaking Up, Talking Back. The book includes stories from women famous, anonymous, rich, poor, young, and old. Renner has been featured on affiliates of Oprah Winfrey, CBS, FOX, NBC, NPR, ABC, WGN, and CNN.

Robert H. Edelstein

Investing in Credit Hedge Funds
Author: Putri Pascualy, MBA 06
Publisher: McGraw-Hill, 2013

A new book by Putri Pascualy, MBA 06, managing director and senior credit strategist for Pacific Alternative Asset Management Co., reveals how investors can generate attractive returns in an increasingly volatile credit market. Investing in Credit Hedge Funds: An In-Depth Guide to Building Your Portfolio and Profiting from the Credit Market explores how investors can use the hedge-fund structure to profit from such credit-focused investments as high-yield bonds, bank loans, and sovereign debt. Pascualy maintains that hedge funds have evolved from a cottage industry for institutional investors and the ultra-wealthy to a mainstream investment strategy. The book provides in-depth research on the most common structuring vehicles, the legal rights and responsibilities of all parties, and the pros and cons of separately managed accounts.

Robert H. Edelstein

Investing in the Modern Age
Author: William Ziemba, MBA 65, PhD 69
Publisher: World Scientific Publishing Company, 2013

Far-ranging columns by William Ziemba, MBA 65, PhD 69, in the London magazine Wilmott enjoy a second life in Investing in the Modern Age. Ziemba, professor emeritus at the University of British Columbia, and his daughter, Rachel Ziemba, wrote the columns primarily from 2007 to 2012. Geared toward institutional investors and individuals interested in investing around the world, the book covers everything from country studies of China, Turkey, and Cyprus to asset studies of the U.S. stock market and NFL football. It also features case studies of great successes and blowouts to help readers better assess explicit and implicit risks.

Robert H. Edelstein

Last Fan Standing
Author: Steven Siegel, BS 83
Publisher: Churchill LeGrand Publishers, 2014

A ref is dead, a player is suspected, and suddenly a radical organization of sports fans is hell-bent on taking over professional basketball. Join star forward Jason Locke as he spends a mind-bending 4 days uncovering 3 shocking conspiracies from 2 hidden enemies that will leave him only 1 chance to save himself, clear his name, win a championship, and at least try and get the girl.

Robert H. Edelstein

Leading Change in a Web 2.1 World
Author: Jackson Nickerson, MBA 90, PhD 9
Publisher: Brookings Institution Press, 2010

Imagine telling your boss that a department reorganization is wrong-headed via a secured anonymous email and he responds to your concern in a video message to everyone in the company. Fiction? No, it's "ChangeCasting," a term Jackson Nickerson, MBA 90, PhD 97, coined to describe a new web-based approach to communication. In his new book, Nickerson, the Frahm Family Professor of Organization and Strategy at Washington University in St. Louis' Olin Business School, explains how ChangeCasting is a powerful way that CEOs and managers can harness video to lead and accelerate change within their businesses. The idea behind ChangeCasting: create a two-way street between the corner office and employees at every level of an organization via frequent and focused brief video messages from the CEO and secure, anonymous email feedback from employees. Nickerson, who wrote his how-to guide with busy managers in mind, provides examples from several companies who have integrated ChangeCasting into their management process.

Robert H. Edelstein

LET IT GO: How to get Frozen songs the heck out of your head
Author: Steven Siegel, BS 83
Publisher: Churchill LeGrand Publishers, 2014

Attention parents: If you have Frozen songs stuck in your head, Steven J. Siegel is here to help. His young twin daughters have introduced him to a world that is almost completely Frozen, and he has not only survived, but he researched the science about how songs get stuck and the best methods to get them out. Siegel interviews music experts, and packs in everything you need to know about "earworms" – the unofficial name for the phenomenon of having songs pop up in your head – and how to remove them.

Microphone in the Mud

Madam Ambassador: Three Years of Diplomacy, Dinner Parties, and Democracy in Budapest
Author: Eleni Kounalakis, MBA 92
Publisher: The New Press, 2015

A helicopter ride to visit troops in the Afghanistan war zone, a tense meeting with the newly elected Prime Minister, and…a wild boar hunt! Eleni Kounalakis was forty-three and a land developer in Sacramento, California, when she was tapped by President Barack Obama to serve as the U.S. ambassador to Hungary under Secretary of State Hillary Clinton. During her tenure, from 2010 to 2013, Hungary was a key ally in the U.S. military surge, held elections in which a center-right candidate gained a two-thirds supermajority and rewrote the country's constitution, and grappled with the rise of Hungarian nationalism and anti-semitism.

Microphone in the Mud

Michrophone in the Mud
Author: Gary Robinson, MBA 62
Publisher: University of Hawai'i, 2013

Microphone in the Mud tells the true story of a young woman as she battles armed terrorists, a kidnapper, malaria, a tsunami, and dial-up Internet while documenting endangered languages spoken by hunter-gatherers in the jungles of the Philippines.

Robert H. Edelstein

The Money Code
Author: Joe Duran, BCEMBA 04
Publisher: Greenleaf Book Group Press, 2013

A 129-page financial advice book by Joe Duran, BCEMBA 04, hit the USA Today and New York Times best seller lists last year. While other financial advice books are often laden with business jargon, Duran sought to write The Money Code in a way that is easy for anyone to understand, providing insight into why people make financial mistakes and repeat them throughout their lives. Duran is CEO of United Capital, a partnership of 41 private wealth counseling offices around the country.

Robert H. Edelstein

Navigating the Realities of Prostate Cancer
Author: Craig T. Pynn, MBA 77
Publisher: Demos Health, 2012

Awarded an American Journal of Nursing (AJN) Book of the Year Award in the Consumer Health Category, Navigating the Realities of Prostate Cancer: One Man's Life-Changing Diagnosis provides a comprehensive patient's eye view of the clinical, emotional, relational and spiritual experience of prostate cancer from the time of first symptoms to diagnosis to treatment and to living as survivor with an advanced cancer that can return at any time. The book discusses everything that results from a diagnosis of prostate cancer, from relationships to sex to social networking to finding support groups. And it explores feelings - why some men feel free to talk openly while others remain silent and what that silence is about. It teaches strategies for coping with the often-inappropriate responses when the individual tells relatives, friends and acquaintances that he has prostate cancer.


Nude Sleeping in a Hammock
Author: Gary Rinehart, BS 60

In 1892 Antonio Frilli sculpted "Sweet Dreams", a life-size statue of a maiden sleeping nude in a hammock. In 1915 Sweet Dreams was sent from her birthplace in Florence to San Francisco, where she was displayed for sale at the Panama Pacific Exhibition. There she was purchased to rest in the garden of home in Piedmont. In 1998, after changes in the ownership of the home, John Hayden, an attorney and pianist, and his wife Sarah became Eva's owners. A trip through Europe, including the Frilli Gallery in Florence, failed to confirm Eva's origin. But it did lead to John's opportunity to sell her. Then, remembering the Hawaiian legend that the Goddess Pele cursed anyone who disturbed her, John came to believe that it was Eva's curse that caused him to suffer ten years of bad luck. When, by an inexplicable coincidence, John came to verify Eva's origin his depression deepened. Could he afford a substitute statue by selling his beloved Steinway? No, that wouldn't be enough. In 2010, when John discoveed that Andrew Lloyd Webber owns the same statue, Eva's curse was lifted! As his fiftieth anniversay present to Sarah John found a reproduction of Eva he named "Evita". Evita now sleeps happily in the garden of the Piedmont home, where John's Steinway remains. In his novel Gary Rinehart brings us on a historical romp through law, art, music, jazz, travel, depression and religion.

Robert H. Edelstein

The Other "F" Word
Author: John Danner and Mark Coopersmith, MBA 86
Publisher: Wiley, 2015

The Other "F" Word shows how successful leaders and teams are putting failure to work every day—to re-engage employees, spark innovation, and accelerate growth. Authors Danner and Coopersmith—with their rare blend of senior-level executive experience, global advising, teaching acumen, and cross-discipline perspective—share these valuable new practices, and show how they can improve results across your organization. The book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda.

The Owners' Guide to Starting Integrated Building Projects

The Owners' Guide to Starting Integrated Building Projects
Author: Oscia Wilson AIA, EWMBA 13
Publisher: CreateSpace Independent Publishing Platform, 2014

The Owners' Guide to Starting Integrated Building Projects is the first full-length book on Integrated Project Delivery (IPD), published July 2014. It is written primarily for an audience of owners undergoing significant capital improvement projects, who are interested in starting to use IPD but aren't sure how to get started.

Robert H. Edelstein

Packaging Your Crafts
Author: Viola E. Sutanto, BS 97
Publisher: Lark Crafts, 2014

Whether you're selling on Etsy, in retail, or at a fair, your crafts deserve a package that's as appealing as they are. This inspirational guide shows crafters how to get that professional edge—and turn one-time buyers into loyal customers. It discusses specialist terms, standard envelope sizes, and various materials, and offers a wealth of ideas, tutorials, templates, charts, and interviews with the experts. Viola E. Sutanto, BS 97, is an award-winning graphic artist and product designer based in San Francisco. She designed a line of reusable fabric called Give Wraps™, and other eco-friendly gift-giving accessories.


Perfect Your Exit Strategy -- 7 Steps to Maximum Value
Author: Thomas Metz, MBA 79
Publisher: Bettencourt Publishing Ltd., 2016

A sound exit strategy improves the probability of a successful exit and obtaining the maximum price. This concise book reveals the seven essential steps that comprise a successful exit strategy including—how to improve your value, reduce your risks, prepare for an unsolicited offer and the nature of strategic value. The book addresses important issues such as the optimal time to sell and the top 10 seller mistakes. It presents a succinct summary of the process for selling a company and advice about transaction structures, confidentiality, due diligence, hiring the right advisors and eight M&A myths.

Psy of Theft and Loss

The Psychology of Theft and Loss
Author: Robert Tyminski, MBA 94
Publisher: Routledge, 2014

Tyminski explores the many dimensions of stealing, and in particular how they relate to a subtle balance of loss versus gain that operates in all of us. Our natural aversion to loss can lead to extreme actions as a means to acquire what we may not be able to obtain through time, work or money.  The Psychology of Theft and Loss incorporates Jungian and psychoanalytic theories as well as more recent cognitive research findings to deepen our appreciation for the complexity of human motivations when it comes to stealing, culminating in consideration of the idea of a perpetually present ‘inner thief’.

Robert H. Edelstein

Quality of Earnings
Author: Thornton L. O'glove, MBA 1966
Publisher: Free Press, 1998

O'glove is a former securities analyst who started the Quality of Earnings Report, used by many investment firms. With business historian Sobel, O'glove details a methodology to help the investor understand the role of the corporate annual report, cash flow and debt analysis, accounts receivable and inventories, the differences between shareholder reports and tax reports, and other documentation submitted to shareholders and potential investors. He advises investors to look carefully at all of the above, and he explains how to do research for more information. The book has a style suited to the investor with some experience and is technical. But it offers a great deal of substantive information that may be useful to those who use business libraries and collections.

Robert H. Edelstein

Rare View San Francisco
Author: Tushar Routh, MBA 05
Publisher: READI8, 2010

Tushar Routh, MBA 05, calls his first book a 148-page "photographic documentary" of San Francisco and the Bay Area. His rich color and black-and-white images document the good, the beautiful, and the ugly of San Francisco and its surrounding area in seven distinct chapters. With its first image of the Golden Gate Bridge—taken from a unique perspective looking upward—the book begins with landscapes and then moves on to architectural images, culture, and lifestyle. It ends with a chapter titled "Departures," featuring demolition and memorials. The images include classic Victorians in black-and-white, close-up shots of white magnolias at Golden Gate Park, and City Hall illuminated red at night. There is also homelessness, tattoos, and decay. To survive as art, Routh says, photography must evolve from a single shot to a multifaceted story. His photography tells the story of San Francisco.

Robert H. Edelstein

Reel Life
Author: Jackie Townsend, MBA 93
Publisher: Ripetta Press, 2012

If you have ever sneaked off to the movies in the middle of a workday, then Reel Life, a debut novel by Jackie Townsend, MBA 93, may be just the book for you. The novel chronicles two sisters' complex relationship and rocky path to self-fulfillment through iconic moments of contemporary cinema, exploring themes of ambition, motherhood, body image, and love. Those cinematic lenses range from the false hope of The Wizard of Ozto the dark tones of Blue Velvet. The book also draws on Townsend's own personal search for what's next when she decided to leave a successful management consulting career after being recommended for partner. And there's a direct Berkeley connection as one sister launches her successful career after attending the university's engineering school.

Robert H. Edelstein

Remembering John Hanson
Author: Peter Michael, MBA 71
Publisher: CreateSpace Independent Publishing Platform, 2012

John Hanson served as the first president of the Continental Congress chartered by the Articles of Confederation in 1781, yet he is often overlooked in American history books. Alumnus Peter Michael, MBA 71, a descendent of Hanson's, aimed to change that with his new book, Remembering John Hanson. The book paints a portrait of Hanson as an American who twice helped save the nation's 13 states as they struggled to unify. It also examines U.S. history in the 1780s, an era often overlooked by historians. Michael's book is the first biography of the Maryland-born leader in more than 70 years.

Robert H. Edelstein

The Running Life
Author: Michael Dove, BA 68, MBA 70
Publisher: iUniverse, 2010

Michael Dove, BA 68, MBA 70, retired in 2005 after a 35-year career in management information systems, but he didn't stop running. Dove, one of the best U.S. masters runners in the over-40 age group, has been co-writing a twice-monthly column on running and fitness in the Monterey Herald for the past years with his running buddy Donald Buraglio. They decided to turn their best columns into a book, and The Running Life was born. Written in a friendly, conversational tone, their 98 columns have covered everything from sex to finding happiness—all offering a look at life from a runner's perspective. Their book also includes a section on the Big Sur International Marathon. Dove, whose father and son also went to Cal, serves on the Big Sur Marathon's board of directors.

Running on Empty: Along an Epic 12,000-Mile Road Trip America Has Its Say on Economic Inequality
Author: Peter H. Michael, MBA 71
Publisher: Underground Railroad Free Press, 2015

Running on Empty has been awarded two national book prizes, one in current political and economic issues, the second in travel essays.

In vivid descriptive style, Haas alumnus Peter Michael tells of his classic 12,000-mile road trip taking in the expansive variety of people and places of the United States. He set out not to fathom the country "in search of America" as had Steinbeck, Kerouac and Least Heat-Moon but to listen and let America tell him whatever it might, and tell it did. Ranch hands, cave guides, linemen, nurses, executives, teachers, trailer park pensioners, a decathlete, couples with upside-down mortgages, the poorest county, the wealthiest county, whites, blacks, Indians, Hispanics and Asians all sing verses of the same song: widening economic disparity. Michael reports on Americans awakening to the income and wealth gaps which over the past generation have eroded the middle class and hit the poor hardest of all.

Robert H. Edelstein

The Sights and History of Arnold, Murphys and "Copper."
Author: H. Stuart "Stu" Manners, BS 51

H. Stuart "Stu" Manners, BS 51, details the history of more than 20 small villages and cities along the Highway 4 Ebbetts Pass Corridor in Calaveras County in The Sights and History of Arnold, Murphys and "Copper." Manners begins with the goings-on of the region's indigenous population and then continues with the history of Murphy Ranch and Telegraph City, one of a handful of ghost towns left in the county. He describes the major discovery of copper in the 1860s and the formation of Copperopolis. While Manners also describes the history of the Mother Lode city Angels Camp, even more detail of that town can be found in his first book, A History of Angels Camp.

Source of Leadership

The Source of Leadership
Author: David Traversi, MBA 88
Publisher: New Harbinger Publications

Leadership is failing in many forums and failing at an increasing rate as technology accelerates and complicates our existence. This book reveals the keys —the source — to embodying and performing the well-known but highly elusive traits and functions, respectively, of the high-impact leader. It provides a roadmap for developing eight personal drivers, energies deep within, each of which drives several of the traits and functions of the high-impact leader: Presence, Clarity of Thought, Emotion, and Behavior, Openness, Intention, Personal Responsibility, Intuition, Creativity, and Connected Communication. With the burgeoning trend toward seeking a deeper grounding personally as a means of performing better professionally, The Source of Leadership is the early "defining voice" of this new leadership discipline. Endorsed by powerful leaders such as Stephen Ross (CEO of Related, LP and owner of the Miami Dolphins), Lew Coleman (former Vice Chairman of Bank of America and President of Dreamworks Animation, S.G.), and Michael Gerber (small business guru and author of Emyth Revisited, one of the best-selling business books of all time).

Robert H. Edelstein

The Ten Faces of Innovation
Author: Tom Kelley, MBA 83
Publisher: Crown Business, 2006

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

What Families Can Learn from Corporate America
Author: Heather Wasielewski, BCEMBA 12/13

Publisher: Inkwater Press, 2015

Working parents often feel as through their roles of parent and employee are in constant conflict. But what would happen if they reframed their perspective? What if, instead of seeing these as conflicting roles, they saw them ascomplementary?

In What Families Can Learn from Corporate America, Heather Wasielewski shows working parents how to reframe their perspective and their lives and how to apply many of the techniques they use at work to build strong teams with their families.

Concise, accessible, and filled with important tools, What Families Can Learn from Corporate America is an inspiring and practical guidebook aimed to help working parents unify these two important halves of their lives.

Robert H. Edelstein

Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels
Author: Brooks Mendell, MBA 00
Publisher: Forest Historical Society, 2012

As the world seeks to reduce dependence on fossil fuels, wood--the oldest renewable energy resource--is becoming a direct substitute for heating and producing electricity in developing and industrialized nations. But wood is not without its issues, including sustainability, as Brooks Mendell, MBA 00, notes in Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels (Forest Historical Society, 2012). The book explores the historical context and contemporary issues surrounding wood bioenergy, including chapters on cellulosic ethanol and public policy. Mendell received a PhD in forest finance at the University of Georgia and now serves as president at Forisk, a forestry consulting and research firm.

Robert H. Edelstein

You Can't Win If You Don't Play
Author: David T. Barry, BS 38, and Lynne C. Levesque, MBA 77
Publisher: Shadow Press, 2012

A collaboration by two alumni from different class years - David Barry, BS 38, and Lynne Levesque, MBA 77 - culminated in a book about Barry's life titled You Can't Win If You Don't Play. Levesque and Barry, who passed away in 2013, had been friends ever since meeting in 1997 at a kickoff luncheon for a new Haas Alumni Network Boston Chapter. The book is a combination of entrepreneurship story, business guide, life lessons, and family history with a historical backdrop dating back to World War I.

"Barry violated many of the rules of starting your own business," Levesque says, noting he had no business plan when he founded his own consulting company after working for others for 16 years. Instead, he focused on building lifelong relationships, networking, and giving back to others.. "Everybody knows the stories of Jack Welch and Steve Jobs," Levesque explains. "But there are a lot of successful leaders in small businesses who have stories that they want to pass on to the next generation."

Robert H. Edelstein

Zbig: The Man Who Cracked the Kremlin
Author: Andrzej Lubowski, MBA 86
Publisher: Open Road Distribution, 2013

Polish journalist and former business executive Andrzej Lubowski, MBA 86, has written an unconventional biography of Zbigniew Brzezinski, a key actor in the last half-century of American foreign policy who served as the U.S. National Security Advisor to President Jimmy Carter and remains a popular current events commentator today. Titled Zbig: The Man Who Cracked the Kremlin, Lubowski's first book published in the U.S. (after publishing several in Poland) focuses on Brzezinski's contribution to the collapse of the Soviet Unions—his lifelong mission. Zbig also compares Brzezinski, a Polish sAmerican political scientist, with his Harvard rival, Henry Kissinger, and addresses previously unexplored issues behind Brzezinski's high-profile but controversial image, including relations with some pro-Israel groups.